We’re only a few weeks into 2017, so it is natural to ponder what the new year will bring. For many industries, it’s uncertain what the future holds. For marketing, however, it is clear cut. Based on the last half of 2016, companies have shifted their focus and begun taking advantage of powerful technologies that had largely been ignored (even though customers use them every day). In 2017, mobile marketing will rise to the top.
Up until recently, mobile development was a costly endeavor far beyond the reach of most small businesses. But a new era has emerged because of three key market developments: the adoption of mobile by major brands, the increase in companies built around Software-as-a-Service (SaaS), and, finally, the innovation of cost efficient platforms that allow financial feasibility.
First, major companies have begun using mobile technology as a form of marketing. While some create unique and compelling content that is entirely their own; others have partnered with major digital players to take advantage of their technology and market potential. Either way, apps are at the core of this revolution.
Survey shows desperate measures shoppers take to get hold of online deliveries
5 December 2016, London. Christmas 2016 could be a lucrative time for the criminal fraternity according to a national survey of UK shoppers. The survey, commissioned by Shutl, the platform that gives people control over their deliveries, found that 18 per cent of shoppers are prepared to leave a window or door unlocked to ensure delivery of an online Christmas gift.
While most people (42 per cent) have asked family or friends to wait in for a delivery, not everyone can take this approach. Over one third (36 per cent) of shoppers are prepared to risk giving someone they don’t know well the keys to their house to avoid the dreaded ‘missed delivery’ card.
The desperation continues with more people (9 per cent) having pretended to be sick in order to wait in for a Christmas delivery this year compared to 2015 (5 per cent). Company directors are the worst sick-day offenders with 29 per cent admitting to pulling a sickie in the past in order to wait for a delivery. It must be a successful ploy as the same 29 per cent would be prepared to do it again.
Half of US and UK consumers will not be shopping during Black Friday, and most that do, will not visit stores, because of the stress of the experience
New York – November 1, 2016 – Periscope™ By McKinsey, a suite of solutions focusing on price, promotion, assortment, sales and marketing optimization to achieve sustainable revenue growth, has today released the findings of new research conducted with US & UK consumers on their attitudes towards Black Friday 2016, and how they plan to shop. Black Friday may be considered one of the biggest shopping events of the year, but the survey showed limited involvement and decreased interest amongst consumers.
2017 will continue to be an innovator’s market, and if you’re not evolving to meet the needs of your customers or following along with the current trends, then there is a good chance that you’ll be left behind. A prediction by Internet Retailer claims that online spending in the U.S. will generate $355 billion in 2016, a number that's expected to exceed $400 billion per year by 2018. In today’s competitive market , it all depends on how a consumer experience your brand and those brands that can perceive, anticipate or can meet consumer expectations, actively engage shoppers online and via mobile , will stand out to be the big winners in 2017.
Let’s discuss the top 5 trends that will be the game changer in 2017...
Elegant MicroWeb Joins BigCommerce Partner Program Providing Customization, Technical Support and Software Integration for Online Retailers
As part of the BigCommerce Partner Program, Elegant MicroWeb will now be able to offer clients custom commerce solutions powered by BigCommerce, the leading eCommerce platform for fast-growing and mid-market brands.
Elegant MicroWeb CEO, Kartik Patel says, “Elegant MicroWeb is pleased and proud to be a BigCommerce partner and we look forward to providing rich, customer-focused eCommerce and customization services to customers around the world.”
Mobile apps are inseparable part of our daily lives now. As per a latest report by BI Intelligence, there has been a 48% increase in purchases made through mobile devices from the previous year. A report by ComScore suggests that more than 60% of web traffic generated by leading nine US retail sites have been mobile users.
While all these statistics and figures are indicative of the dominance of mobile apps in every walks of life, developers worldwide and the businesses are busy coping up with the newest development trends and emerging technologies. A new technology and a new development trend refer irrevocably to a new opportunity rather than just a challenge. 2015 has been a happening year with several new and breakthrough trends in design and development began journey showing great promises. There are some interesting trends that are already looming large in the horizon. Let us have a closer look at the 8 killer mobile app development trends to unfold in 2016.
20% say their phone is the only device they’ll use for researching gifts online this holiday shopping season
San Mateo – December 15, 2015 - 62% of US consumers will have researched Christmas gifts online by looking on Amazon this holiday shopping season, with 44% performing searches on Google according to a new study. Mobile phones are expected to play a big role, with around 67% of people planning to use their smartphones for researching gifts and 20% saying their phone will be the only device they use for the task.
The findings come from Searchmetrics, the leader in search and content performance, which polled 2,000 US adults about how they will be researching seasonal gifts online this year.
This was a busy week for web developers, marketers, and users of both Episerver and Ektron. This was the week where many that follow these platforms converged in Las Vegas for EPiServer Ascend 2015. I didn't attend the customer conference, but from what I have been told and what I have read is that people walked away from this conference impressed. It is also at this conference that the Fall 2015 release of the Episerver Digital Experience Cloud was announced.
Challenge for retailers is to balance sites with richer content, making them responsive across every device while being efficient to navigate
Understanding the trade-off between complexity of technology and simplicity of experience online is a battleground for strategists and marketers alike when it comes to attracting Generation Consumer. This is according to Tryzens, a leading provider of digital commerce and retail managed service solutions, which has conducted research into the priority and relevance of eCommerce features.
The Research, UK Online Shopping Consumer Preferences, is a detailed report exploring the choices, experiences, preferences and behaviours of 1,000 UK consumers based on gender, age, income level and region.
Andy Burton, CEO, Tryzens, stated: “Unlike a physical store where it is harder to factually understand customer behaviours, the ability to monitor customer journeys online in minute detail provides a wealth of opportunity to improve experiences and, therefore, sales.
My first thought when seeing this infographic backed by TrackingCourier.com on the potential growth in the Ecommerce space was: sorry not interesting enough to post here. But after a few days, the infographic has grown on me and made me think that the opportunities to sell goods and services online is as strong as ever.
The Ecommerce space has been experiencing a phenomenal growth in the past decades. You are probably enticed to build an Ecommerce startup, owing to its huge potential. But you probably should consider the other side of the coin as well. A few Dot Com moguls and VCs actually claim that the eCommerce space is one the verge of saturation. The point here is don't get discouraged yet, there are a lot of market choices and niches in the space which are yet to be untapped. However as the infographic points out, those opportunities may require you to look outside your current geography.