Ecommerce

How Big Data Is Used to Strengthen UX

How you build and design your website, you should always have UX (user experience) at the forefront of your processes.

Without a good focus on UX, you may end up with a website that keeps visitors from engaging with your small business. Yet, a site that establishes long-term relationships with customers is key to growth and profitability.

Though most experts say UX is fundamental to online business success, maintaining a high-quality user experience at all times is no easy feat. One way to ensure the user experience is meeting user expectations is by analyzing your big data results.

Here are some ways business owners use it to improve UX. 

What Your E-Commerce Needs to Know About Proper Packaging

The right packaging shows your customers you care about their needs. Creating an excellent customer experience (CX) involves everything from your website to interactions to opening the product. Good packaging design helps build consumer confidence and shows them they can trust you to understand them. 

E-commerce has a unique challenge with packaging. Not only do you have to consider the outer container for your product but you must think about the materials in the package, such as the box, padding, invoice and instructions. 

Peak season staff squeeze: 44% of retail leaders fear they don’t have enough staff to cope with next ecommerce rush

London, 18th July, 2022: 44% of retail leaders say they don’t have enough staff to support the upcoming peak season, and need to staff up. That’s according to new data from Delivery Experience Platform Sorted, which found that retail customer service and operations managers believe they are understaffed for the upcoming ecommerce rush, with 52% fearing service levels will drop as a result.

Post-Pandemic: Consumers spend less and are more selective

London UK; 28th June 2022: Consumers are spending less and are more selective with their purchases, while 79% say they were more forgiving about delivery experiences during the pandemic. That’s according to new data from delivery experience platform Sorted, which unveiled the current consumer ecommerce and delivery trends in the face of the rising cost of goods.

Revolutionizing Retail: Live Online Video Sales Spurring Seismic eComm Paradigm Shifts

Even in a world where stunning technological advancements abound, seemingly daily, it’s not that often when such advancements have a genuine opportunity to revolutionize an entire industry—let alone one generating multi-trillion dollar annual revenues. Though exceedingly difficult and rare, that circumstance is not impossible. This as exemplified by the profound impact that live, in-person online video is now poised to make on the global e-retail trade, which some estimates project will grow to a staggering 5.4 trillion U.S. dollars in 2022.

New Study: Five years after EU antitrust fine, over half of UK Google Shopping ads still come from Google

Five years after the EU commission fined Google 2.4 billion euros ($2.65 billion) and ordered it to open up its Google Shopping service in Europe to external competition, a new study suggests around 53% of ads on the platform in the UK, still originate from Google itself - up from around 49% in 2019. The research from Searchmetrics indicates that after Brexit, Google is no longer trying to increase competition on its shopping platform in the UK.

New Study: ‘Bricks beat Clicks’ on Google as Walmart, Nordstrom and BestBuy make Big Search Visibility Gains in Pandemic Year 2

San Mateo / Berlin, February 2, 2022 – Traditional big box retailers and department store brands with brick-and-mortar locations dominate the list of top ten eCommerce websites with the biggest gains in google.com search performance[1] in 2021 new research finds. While apple.com enjoyed the biggest absolute boost in search visibility during 2021, established retail brands walmart.com, nordstrom.com, bestbuy.com and target.com are in the top five in the analysis by Searchmetrics.

New Study: Beauty Shoppers Won’t Try New Brands Or Products When Shopping Online

NEW YORK (November 24, 2020) - While nearly half (44%)[1] of beauty shoppers in a new survey agree that they have bought more beauty and skincare products online (rather than in store) over the last 6 months, the research reveals that 56%[1] (rising to 62% among female shoppers) tend to stick with brands or products they’ve purchased before, rather than trying anything new when shopping for beauty and skincare online.

The findings come from a survey of 2,000 US and UK consumers across all genders, between the ages of 16 and 35 which was commissioned by Nosto, the world’s first Commerce Experience Platform.

End of Magento support should not mean end of business, says Kooomo

With Magento 1 ending support in June 2020, online retailers will need to urgently prioritise their platform migrations

In June, Magento 1 will no longer receive security patches or updates, making associated ecommerce sites vulnerable to a variety of threats. Online retailers who have not already started the process will need to urgently consider which platform their business should migrate to. Kooomo, the leading enterprise cloud commerce platform, explains what businesses need to know to avoid the possibility of a system failure, cyber-attack or loss of revenue.

Episerver Survey: Over One-Third of B2Bs Plan to Invest in Personalized Content in 2020

Nearly nine in ten (84%) of B2B decision-makers say increasing digital expectations from customers or partners is their top external threat according to a new survey from Episerver™, the company transforming digital experiences. In the face of these rising expectations, B2B leaders look to automate marketing, ordering and personalization with the help of artificial intelligence and key technology investments.