Ecommerce

8 Killer Mobile App Development Trends to Rock 2016

Mobile apps are inseparable part of our daily lives now. As per a latest report by BI Intelligence, there has been a 48% increase in purchases made through mobile devices from the previous year. A report by ComScore suggests that more than 60% of web traffic generated by leading nine US retail sites have been mobile users.

While all these statistics and figures are indicative of the dominance of mobile apps in every walks of life, developers worldwide and the businesses are busy coping up with the newest development trends and emerging technologies. A new technology and a new development trend refer irrevocably to a new opportunity rather than just a challenge. 2015 has been a happening year with several new and breakthrough trends in design and development began journey showing great promises. There are some interesting trends that are already looming large in the horizon. Let us have a closer look at the 8 killer mobile app development trends to unfold in 2016. 

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Searchmetrics: US Consumers Turn To Amazon And Google For Holiday Gift Ideas

Searchmetric study: Gift sources 2015

20% say their phone is the only device they’ll use for researching gifts online this holiday shopping season

San Mateo – December 15, 2015 - 62% of US consumers will have researched Christmas gifts online by looking on Amazon this holiday shopping season, with 44% performing searches on Google according to a new study. Mobile phones are expected to play a big role, with around 67% of people planning to use their smartphones for researching gifts and 20% saying their phone will be the only device they use for the task.

The findings come from Searchmetrics, the leader in search and content performance, which polled 2,000 US adults[1] about how they will be researching seasonal gifts online this year.

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Episerver Experience Cloud promises the best from Ektron and Episerver

This was a busy week for web developers, marketers, and users of both Episerver and Ektron. This was the week where many that follow these platforms converged in Las Vegas for EPiServer Ascend 2015. I didn't attend the customer conference, but from what I have been told and what I have read is that people walked away from this conference impressed. It is also at this conference that the Fall 2015 release of the Episerver Digital Experience Cloud was announced.

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Retailers need to ensure efficient, engaging and intuitive websites

Challenge for retailers is to balance sites with richer content, making them responsive across every device while being efficient to navigate

Understanding the trade-off between complexity of technology and simplicity of experience online is a battleground for strategists and marketers alike when it comes to attracting Generation Consumer. This is according to Tryzens, a leading provider of digital commerce and retail managed service solutions, which has conducted research into the priority and relevance of eCommerce features.

The Research, UK Online Shopping Consumer Preferences, is a detailed report exploring the choices, experiences, preferences and behaviours of 1,000 UK consumers based on gender, age, income level and region.

Andy Burton, CEO, Tryzens, stated: “Unlike a physical store where it is harder to factually understand customer behaviours, the ability to monitor customer journeys online in minute detail provides a wealth of opportunity to improve experiences and, therefore, sales.

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The Growth in Ecommerce Infographic

My first thought when seeing this infographic backed by TrackingCourier.com on the potential growth in the Ecommerce space was: sorry not interesting enough to post here. But after a few days, the infographic has grown on me and made me think that the opportunities to sell goods and services online is as strong as ever. 

The Ecommerce space has been experiencing a phenomenal growth in the past decades. You are probably enticed to build an Ecommerce startup, owing to its huge potential. But you probably should consider the other side of the coin as well. A few Dot Com moguls and VCs actually claim that the eCommerce space is one the verge of saturation. The point here is don't get discouraged yet, there are a lot of market choices and niches in the space which are yet to be untapped. However as the infographic points out, those opportunities may require you to look outside your current geography.

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Understanding the Changing World of B2B Ecommerce

Little attention has been given to B2B Ecommerce until now. In the last decade, B2B commerce industry has witnessed huge traction in user base and sales, and still continues to do so today. Decision makers are doing digital searches and purchases rather than browsing through catalogs and placing orders through sales representatives. We consume more information in a day than what our ancestors did in a lifetime. As the Ecommerce industry continues to evolve, we are watching for the latest trends and list four ways you can improve the B2B Ecommerce buying experience.

The huge online presence has changed the relationship between the buyer and seller and this is due to the benefits and impressive user experience provided by the current B2B Ecommerce platforms. A buyer invests time in researching the facts about a product rather than negotiating with a seller about a product’s wholesale rates in person, thus making the purchasing decision online independently.

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Bigcommerce for eCommerce? Know Your Requirements

For the small to medium sized business (SME), there are many more eCommerce options available today. If you want to build an online store, you can expect to find a solution that will allow you to develop your shopping cart or eStore as part of an overall website, and provide a secured buying experience, payment gateways, product catalogs, email accounts, marketing tools, sales reports, and reasonable mobile optimization.

One such eCommerce framework is Bigcommerce, which is growing in popularity and expanding its reach. Bigcommerce developers can work with free or premium themes (some themes are priced at $140, and some are as much as $250).

Bigcommerce offers numerous features, including:

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How Retailers are Creating a 360-degree Shopping Experience

Competition in the retail world is as cutthroat as ever. With so many retailers out there, the race is on to reach as many customers as possible with the best offers possible. Businesses that go into this race expecting to use traditional methods, however, will quickly find themselves falling behind the rest of the pack. We live in a much different world now where customers are more knowledgeable and empowered than ever before. Thanks to the internet, consumers can find out all they want to know about specific products before ever deciding to purchase them. This has forced retailers to raise their game when it comes to wooing current and prospective customers. It’s not enough anymore to simply offer a better product at a lower price. Today’s retail world requires businesses to offer a more complete and satisfying customer experience. To achieve this, many retailers are working hard to create what’s known as the 360-degree shopping experience.

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Content Marketing Matters for eCommerce

Content marketing is everywhere. You’ll be hard-pressed to find a marketer who isn’t seeing the impact of content marketing on their discipline.

Content Marketing is Growing. Fast.

Whether they’re B2B businesses, B2C businesses or even government agencies and nonprofits, enterprise sized organizations are going digital, and finding their online publishing needs looking increasingly like the needs of digital publishers.  

As Ryan Skinner, Senior Analyst at Forrester Research points out in his recent report Build the Case For Content Marketing observes:

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Sitecore and Microsoft Together Deliver an ECommerce Solution

Almost a year ago to this date, Sitecore and Microsoft announced they would collaborate on an offering to bring the best of experience marketing and commerce together. Today, Sitecore announced at the National Retail Federation’s Annual Convention in New York the availability of Sitecore Commerce 8 powered by Microsoft Dynamics. This solution is intended to enable enterprises to bridge the gap between in-store and digital experiences.

Over the past 12 months, Sitecore and Microsoft have developed the product together and co-designed its architecture to capitalize on the strengths of both Sitecore and Microsoft Dynamics AX. The combined solution allows businesses to create connected customer experiences optimized for visitors’ digital behaviors, devices and preferences, complete with real-time order management across any channel.

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