Experience Management

Inflation hits Cyber Weekend 2022 with goods rising and sales slipping

New York, December 1, 2022 - Nosto, the leading Commerce Experience Platform (CXP), has released its annual Black Friday Cyber Monday (BFCM) 2022 data.

Analyzing more than 107 million website visits to 1,269 online stores during the BFCM weekend that use Nosto’s CXP (which includes merchants in North America, United Kingdom, Europe, Latin America, and Asia Pacific), they found that, while the BFCM weekend saw encouraging year-over-year growth in overall traffic (global +5.4%, NA +12.5%), sales (global +8.9%, NA +14.7%), and average order value (global +6.2%, NA +10.6%), inflationary pressures pushed the average selling price up (NA +8.5%), dragging down unit sales year-on-year (global -4.8%, NA -9.3%)[1].

Unique Landing Pages All Web Designers Can Learn From

After a time, all landing pages start to take on a similar look and feel. You see a beautiful headline, sharp layout, some descriptive content and a call to action (CTA) button. In fact, many designers use css frames that make designs look even more familiar due to layout and features.

A unique landing page can help users sit up and take notice. They see something is different about this page and wonder what they can learn that’s new. One of the best ways to figure out how to create a page that is different from your competitors is studying the unique pages of other designers. 

Perforce Research: 68% of Online Shoppers Have Felt Like Throwing Their Phone Against the Wall

Minneapolis, MN., November 10, 2022 - Perforce Software, a provider of solutions to enterprise teams requiring productivity, visibility, and scale along the development cycle, released its Black Friday Consumer Report, revealing that 85% of consumers shop online or via a mobile app, with 59% using these digital channels as their primary holiday shopping channel. The study targeted U.S. consumers to better understand their holiday shopping habits and expectations of services and experiences of brands.

Upstream’s Mobile Identity: Online identification and first-party data collection in a post-cookie world

London, October 4th, 2022 – MarTech experts, Upstream, say its new patented technology can identify up to 85%[1] of a website’s visitors allowing for accurate and efficient mobile marketing in a fully private and compliant way. Upstream’s newly introduced Mobile Identity technology, part of the company’s mobile marketing automation platform, Grow, comes in time to address the digital advertising industry’s search for new identification methods, necessary due to the upcoming demise of third-party cookies.

Why Data Transparency Leads to Stronger Customer Experience

Customer data is necessary for small businesses. It helps them understand customer wants and needs and how they interact with brands. In a world where competition is high, companies can leverage data to stand out more and create impactful experiences for customers.

Customer experience has always been the go-to strategy for businesses, and for good reasons. In a study by PwC, researchers found that 42% of consumers are willing to pay more for a better experience. 

How Big Data Is Used to Strengthen UX

How you build and design your website, you should always have UX (user experience) at the forefront of your processes.

Without a good focus on UX, you may end up with a website that keeps visitors from engaging with your small business. Yet, a site that establishes long-term relationships with customers is key to growth and profitability.

Though most experts say UX is fundamental to online business success, maintaining a high-quality user experience at all times is no easy feat. One way to ensure the user experience is meeting user expectations is by analyzing your big data results.

Here are some ways business owners use it to improve UX. 

What Your E-Commerce Needs to Know About Proper Packaging

The right packaging shows your customers you care about their needs. Creating an excellent customer experience (CX) involves everything from your website to interactions to opening the product. Good packaging design helps build consumer confidence and shows them they can trust you to understand them. 

E-commerce has a unique challenge with packaging. Not only do you have to consider the outer container for your product but you must think about the materials in the package, such as the box, padding, invoice and instructions. 

5 Technologies to Boost Your Customer Experience

The thing that makes you stand out from competitors is the experience you provide your customers. Fortunately, more and more technology is making it easier than ever before to offer a positive customer experience (CX) to your clients. You don’t have to reinvent the wheel. 

Simply tap into the power of new advances in big tech. Some tech products may be fairly expensive when they first release but drop in price later. Know your budget limits for new items and wait for a deal before adopting them. 

Monthly Subscriptions: What You Need to Know

Do you offer a product or service that would work well with monthly recurring billing? Subscription boxes and ongoing relationships both can be quite profitable for small businesses. However, there are some things you need to know before you take on this type of client relationship.

What Are the Types of Monthly Subscriptions?

Subscrybe recently reported the subscription economy will hit $274 billion this year, or increase by 23% between 2021 and 2022. If you’ve been thinking about jumping into this business model, now is the perfect time with so much growth.

Revolutionizing Retail: Live Online Video Sales Spurring Seismic eComm Paradigm Shifts

Even in a world where stunning technological advancements abound, seemingly daily, it’s not that often when such advancements have a genuine opportunity to revolutionize an entire industry—let alone one generating multi-trillion dollar annual revenues. Though exceedingly difficult and rare, that circumstance is not impossible. This as exemplified by the profound impact that live, in-person online video is now poised to make on the global e-retail trade, which some estimates project will grow to a staggering 5.4 trillion U.S. dollars in 2022.