Experience Management

Findings from TERMINALFOUR's 2017 Global Higher Education Survey

Submitted by Bryan Ruby on Thu, 09/28/2017 - 17:02

Results highlight significant concerns among higher education institutions about student recruitment targets due to proposed visa/travel restrictions as well as accessibility priorities.

TERMINALFOUR, a digital marketing and web content management platform has a long history of serving the higher education community. This week they announced the results of its 2017 Global Higher Education Survey. The results highlight significant concerns among higher education institutions about student recruitment targets due to proposed visa/travel restrictions.  In a survey of 391 higher education professionals from 333 unique higher education institutions, 56% stated that travel restrictions will directly impact their institution’s ability to meet recruitment targets.

The survey was carried out among web, marketing, recruitment and leadership professionals in higher education across the United States, United Kingdom, Canada, Ireland, Australia and South Africa.

The survey also found that 37% of higher education professionals have high levels of job insecurity. When asked to rate their personal job security in the context of Government policy, student recruitment challenges and internal restructuring, just 28% of respondents stated that they feel highly secure in their current role.

SDL Advances Online Capabilities for OMRON with SDL Web

Submitted by RealWire on Thu, 09/29/2016 - 04:37

Global leader in automation enhances its web presence with SDL’s cloud-based Web Experience Management solution

Wakefield, MA – September 29, 2016 – SDL today announced that leading automation technology provider OMRON Automation Americas has expanded its use of SDL solutions, selecting SDL Web for Web Experience Management to build a scalable, future-proof web presence.

With significant growth in the Americas, OMRON needed an improved web presence to support current and future expansion. At the same time, the company’s leadership was looking to adopt cloud-based solutions in their technology stack to become more agile and hand-off activities that were not core to OMRON’s business. They turned to SDL and implementation partner Content Bloom to help make this possible. With SDL Web, OMRON is not only addressing its current web needs, but it is now equipped to master the operational complexity that the company anticipates with the addition of new brands, products and companies in the future.

Content Bloom is currently in the final stages of migrating seven websites onto OMRON’s new SDL Web platform in the cloud. It also leverages SDL’s Digital Experience Accelerator (DXA), fundamentally changing the way the website is built and deployed.

“The DXA framework allows the Content Bloom team to rapidly build web and mobile sites for SDL Web by providing a number of common implementation features out of the box. Another cool benefit of SDL’s DXA is that the client can now take full control of their websites and even create new ones without any involvement from technical teams,” said John Winter, Principal Solution Architect at Content Bloom.

UK Local Authority websites struggle to hit plain English guidelines RealWire Mon, 09/05/2016 - 05:24

In its largest ever Local Government study, VisibleThread identified that 82% of Local Governments websites do not meet target readability standards

Cambridge UK, Monday 5th September 2016. VisibleThread, a global leader in content quality management, has released an updated readability report which covers 191 Local Government websites.

UK Government’s Digital Service published its Writing for GOV.UK guide in 2014. In it, there are comprehensive guidelines to help writers, clearly stating that:

“Plain English is mandatory for all of GOV.UK... Plain English is the whole ethos of GOV.UK: it’s a way of writing.”

VisibleThread analyzed up to 100 pages on each of the 191 websites for the following key metrics:

  • Readability – How readable is the content?
  • Passive Language – Active Language communicates clearly. What proportion of sentences is passive?
  • Long Sentences – What proportion of all sentences are too long?
  • Word Complexity Density – How many complex, hard-to-understand words does the content contain?

The key findings are as follows: