Experience Management

Small-business owners and freelancers are often one-person operations or have limited staff. They may rely on a single big client for most of their revenue. Unfortunately, even long-term relationships can change on a dime, and you might lose your biggest customer.

In forums across the internet, entrepreneurs lament a sudden loss of their income. Their longtime client hires a new manager and they cut ties, someone goes out of business, a customer dies or they outsource to another country or even move operations in-house. 

Things may seem bleak, but there are ways to recover and thrive after losing your biggest customer.

Customer data is incredibly beneficial for allowing company representatives clear feedback about what people like and dislike, along with the aspects that would earn or retain their loyalty. However, this is an era when many hesitate to provide information about themselves, typically because they want to know how the recipients will use it. Zero-party data can solve these problems.

AI-driven marketing has the power to change how businesses engage with their customers, offering unprecedented levels of value. However, while many companies use it to optimize their strategies, consumer sentiment around its use is more complicated than it seems. Therefore, understanding how people truly feel is crucial for brands looking to stay ahead.

How Generative AI Is Making Transformations in Marketing

Generative AI has quickly become a game changer for marketers, opening doors to new opportunities and enhancing how businesses execute campaigns. It has allowed marketers to create personalized content at scale while automating tasks that once took hours. 

E-commerce businesses thrive on client satisfaction, and the returns process is a critical component of that contentment. An inefficient or complicated return experience can result in dissatisfied buyers, negative reviews and a decline in repeat business. Streamlining the procedure is essential to maintaining customer loyalty and operational efficiency. 

Explore practical strategies for optimizing e-commerce returns tailored for business professionals looking to enhance this vital aspect of their operations.

Retail shrink is a huge and ever-growing issue. While retailers need to act fast to prevent billions of dollars in losses, their current solutions adversely affect shoppers — and may drive them toward e-commerce alternatives. How can companies overcome theft once and for all? 

After a time, all landing pages start to take on a similar look and feel. You see a beautiful headline, sharp layout, some descriptive content and a call to action (CTA) button. In fact, many designers use css frames that make designs look even more familiar due to layout and features.

A unique landing page can help users sit up and take notice. They see something is different about this page and wonder what they can learn that’s new. One of the best ways to figure out how to create a page that is different from your competitors is studying the unique pages of other designers.