Information System

5 Considerations When Implementing a Digital-First Rebranding Strategy

Websites, social media and other digital channels have become the primary means of discovery and engagement. Since traditional branding has shifted to digital applications, maintaining a strong presence online is essential for building trust and credibility. 

Yet, if this presence requires you to rebrand, a strategy will need more planning than you might think. That is why there are several considerations to keep in mind when planning your digital-first rebranding strategy.

The Role of a Successful Governance Model in Ensuring Business Compliance and Accountability

Governance models determine how an organization’s leaders interact with others at a business and clarify parties’ responsibilities. Although it is increasingly common for companies to have single models affecting all activities, establishing these frameworks for specific goals or priorities is another option.

4 Common Types of Governance Models

Before exploring how governance models keep companies compliant and employees accountable for their actions, let’s look at some of the most common types. Learning about them can make it easier to decide which one to use.

Benefits of Cloud Computing for Small Business Operations

Many small-business owners are considering how cloud computing could help them strengthen their internal operations, reach new customers and more. What are some specific advantages of adopting such technologies? 

Increased Efficiency

Cloud products allow business owners to handle key parts of their operations more efficiently.  Whether someone needs to update a client list or find a specific document, cloud computing tools let them do so in minutes.

How to Foster a Winning Relationship with Your Website Redesign Team as a Client

How to Foster a Winning Relationship with Your Website Redesign Team as a Client

Redesigning your website is an exciting proposal. A positive experience with your website design team happens when communication is clear. You can avoid bottlenecks and endless email loops, hashing out the details by improving processes and communications from the start. Here are some best practices as a client to foster a winning relationship with your website redesign team that results in a stellar site experience.

Drupal 10 and the socPub Family of Websites

During the past seven days I've been upgrading our websites from Drupal 9 to Drupal 10. There are four of them which includes socPub, CMS Report, INFOTECH Pub, and After Work Pub. While one is never quite done with the work, we're quickly moving from the upgrade back to the maintenance phase of these website. As the dust settles down it will soon be time to start focusing on the content and presence of these websites.

What is a Database Management System? Definition and Types

Businesses, and overall, individuals, produce a massive amount of data on a daily basis. There has been an accelerating growth in generated data with over 2.5 quintillion bytes each day with today's technology. Consequently, it's necessary to establish a system to manage and manipulate this data. And that's precisely the role of a database management system.

Database management systems (DMBS) are a solution to the influx of data generated every day. These can help businesses process large amounts of data efficiently, creating an organized work environment. 

Why Your User Onboarding Process Needs a Makeover

The user onboarding process is considered one of the most important of their life cycle stages. It’s at the start of someone’s journey, but it establishes their entire relationship with the company and product. 

User onboarding is significant because it can impact the customer’s decision to keep the product or discontinue use. When done correctly, it will lead to success by demonstrating the product’s value. Done poorly, it leaves the customer disappointed.

Here’s why the user onboarding process is important — and effective strategies to help you set up your new customers for success.

More Than Half Of Consumers Feel Service Is An Afterthought

LONDON - January 18, 2022 - Zendesk’s landmark annual research has highlighted the potential for businesses to drive success with a focus on customer experiences - as more than two thirds of consumers worldwide (70%) report making purchase decisions based on the quality of customer service they receive. The global Zendesk (NYSE: ZEN) Customer Experience (CX) Trends Report 2022 shows that a majority of businesses surveyed agree there is a direct link between customer service and business performance. Despite this, almost half of UK customers (48%) feel customer service is an afterthought for businesses, indicating a gap between consumer expectation and company actions.

socPub: Relaunching CMS Report and having fun at the After Work Pub

It make take awhile but when I make a mistake I will eventually admit and correct the error of my ways. Half a decade ago, I turned my back on supporting niche websites and focused all my effort in creating a new multi-topic website which you now know as socPub. As counter-intuitive that it sounds, the more diverse and interesting topics we published under this website, our number of loyal visitors to the website decreased in numbers. I found this analysis to be alarming and discouraging.

The Rise of a New Analytics Hero in 2022

Every year industry pundits predict data and analytics becoming more valuable the following year. But this doesn’t take a crystal ball to predict. There’s actually something much more interesting happening that’s going to change everything in the analytics world: the rise of a new hero, the software developer.

If the past is any indication of the future, then what we are seeing is a major transformation unfolding across every industry: a changing of the guard, so to speak, of the ones who are creating value from data.