Marketing

Choosing your company’s most beneficial data collection type can dramatically improve your marketing strategy. Client information can help your small business’s design and marketing team better understand your customers, which can boost growth and create more effective engagement. 

Finding a suitable service for your small business is extremely important. You must consider the pros and cons of first-, second- and third-party data collection to determine what’s best for your company.

White label and private label both let you place your name on a product you did not invent from scratch. The key distinction is control — white-label goods arrive fully baked, while private-label lines give you room to adjust the recipe, specs or story. Picking the right lane shapes your margins, timeline and customer loyalty, so it pays to weigh the trade-offs before you place that first purchase order. 

If you sell a product that people usually buy once — like a wedding dress, high-end mattress or safe — you have probably wondered how to build customer loyalty when there is no obvious path to a repeat sale. It is easy to fall into the trap of thinking loyalty only matters for subscriptions or everyday items, but that is a myth.

Knowing whether leads come from targeting, word of mouth, paid ads or none of the above can be challenging. While no one-size-fits-all approach that guarantees conversions exists, there are some “secret ingredients” the most successful product advertisements share. Knowing what they are and how to use them can drive brand recognition and sales.

A new study has revealed a growing concern in the digital marketplace: artificial intelligence is playing a major role in the rise of counterfeit shopping. The findings are detailed in a comprehensive new report, titled The Counterfeit Buyer Teardown—the largest ever conducted on U.S. counterfeit e-commerce. Among other alarming conclusions, it highlights how AI is accelerating both accidental and intentional purchases of fake goods online.

Earth Month in 2025 is an opportunity for you to lead with purpose. People pay attention to how brands show up, and they expect more than just a green logo or a recycled social post. Your customers want to see action, not just talk.

You don’t need to be a global giant to make an impact. Whether you run a growing business, design for ethical brands or manage marketing campaigns, this month is your chance to do something real — and make it stick long after April ends.

Marketing professionals and IT departments should have equal urgency when securing their business technologies. For instance, content management systems became immensely safer with encryption. Biztech experts across teams must collaborate to develop a secure strategy to protect digital assets in CMS environments. These are the best practices and methods to follow for implementation. 

Influencer marketing has become a popular way for brands to connect with their audiences. With social media platforms driving consumer decisions, businesses are investing in these partnerships to expand their reach and boost conversions. Yet, while these collaborations can deliver impressive results, they also come with potential pitfalls that brands must handle carefully.

The State of Influencer Marketing in the Digital Sphere

Social media evolved from a way to connect with friends and family to discover brands and new products that make life easier. Many businesses that use platforms like TikTok or Instagram have found success with it over the years. 

Although a product’s packaging protects what’s inside, it can also strengthen your brand, catch people’s interest and encourage repeat purchases. How can you capitalize on the package to make it an opportunity?

Do you dream of connecting your small business with global audiences? Make it a reality with a scaling plan and determination. Consistent and practical branding should be the foundation. Then, consumers everywhere can identify you among thousands of competitors. Follow these recommendations to overcome the challenges designers, marketers and owners face during expansion.