Marketing

TERMINALFOUR 8.2: Two Years in the Making

Submitted by Bryan Ruby on Tue, 10/24/2017 - 17:49

TERMINALFOUR Announce Latest Version of Digital Marketing & Web Content Management Platform

TERMINALFOUR, a leading provider of Digital Marketing and Web Content Management Solutions to higher education, today announced the latest release of its platform – TERMINALFOUR 8.2. This release benefits from almost 500 feature enhancements and new functionality particularly focusing on the key areas of accessibility, migrations and integrations, performance and form submissions. 

This release, the most significant in two years, has been driven by client feedback, partner collaboration (including leading higher education solution providers like Ellucian) and by market demand. While TERMINALFOUR 8.1 offered a number of changes, version 8.2 offers a significant jump forward due to significant improvements to its API and integrations with 3rd party systems.

Piero Tintori, CEO and founder, TERMINALFOUR, in a statement had this to say about TERMINALFOUR 8.2:

Our market is constantly evolving and is becoming more confusing and complex for decision makers in higher education.  Ultimately they just need their online strategies to support and fulfil their institutional goals i.e. to meet recruitment targets.  They need to unify all the technological components of their digital and content strategies to enable them to offer an improved end user experience that helps them get results online, supporting the recruitment process.

SendGrid Improves Email Marketing Editor Experience

Submitted by Bryan Ruby on Fri, 08/04/2017 - 17:19

While I may be an old dog with decades of experience utilizing websites for marketing purposes, I'm more like a newborn puppy when it comes to email marketing. Until a couple years ago, I never utilized email campaigns or email newsletters in hopes to get more visits to my websites. My current email marketing service provider is MailChimp, but there is another customer communication platform that is on my radar, Colorado-based SendGrid.

This week, SendGrid announced a new editing experience for SendGrid Marketing Campaigns. The new email marketing editor addresses familiar pain points for marketers who previously had to choose between the convenience of visual design and efficient editing of code.

“Savvy, time-starved marketers crave elegant visual design tools that also allow them to quickly and safely edit HTML,” said Steve Sloan, Chief Product Officer at SendGrid. “With the enhancements made to the SendGrid Marketing Campaigns editor, marketers no longer have to choose one or the other. They are now equipped with the tools to choose their own path when editing for flexibility and efficiency, empowering them to drive high engagement from their campaigns.”

New flexible editing options give marketers the ability to edit in code, design view, or a mix of both, minimizes the risk of unwanted changes to custom HTML and delivers time savings and efficiencies. The improved editing experience benefits SendGrid customers whether they send campaigns via Marketing Campaigns or create API triggered templates through SendGrid’s delivery platform.

Searchmetrics Ranking Factors: Rethinking Search Results Based on Google’s Deep Learning and Content Relevance

Submitted by RealWire on Tue, 12/13/2016 - 12:25

Searchmetrics' annual study of top Google ranking factors undergoes radical format shift to match industry-specific needs and results

SAN MATEO, Calif., December 13, 2016 - Today's search results are shifting dramatically to match answers to the perceived intent of a search, as Google and other search engines increasingly employ deep learning techniques to understand the motivation behind a query, according to key findings in a new Searchmetrics study.

Findings from the latest Searchmetrics Ranking Factors study, "Rebooting for Relevance," suggest marketers face new challenges as Google deemphasizes traditional ranking factors such as collecting more backlinks and employing enough focus keywords in text. As technical SEO factors become table stakes in online content strategies, marketers in various industries will be forced to adopt new techniques to succeed," said Marcus Tober, Searchmetrics founder and CTO.

"Google revealed last year that it is turning to sophisticated AI and machine-learning techniques such as RankBrain to help it better understand intent behind the words searchers enter, and to make its results more relevant," Tober says. "User signals such as how often certain results are clicked and how long people spend on a page help the search engine get a sense of how well searchers' questions are answered. That allows it to continually refine and improve relevance."