While I may be an old dog with decades of experience utilizing websites for marketing purposes, I'm more like a newborn puppy when it comes to email marketing. Until a couple years ago, I never utilized email campaigns or email newsletters in hopes to get more visits to my websites. My current email marketing service provider is MailChimp, but there is another customer communication platform that is on my radar, Colorado-based SendGrid.
This week, SendGrid announced a new editing experience for SendGrid Marketing Campaigns. The new email marketing editor addresses familiar pain points for marketers who previously had to choose between the convenience of visual design and efficient editing of code.