It’s the million dollar question all SEOs get asked: “why isn’t my website ranking?”. Sometimes the answer is simply that the site doesn’t offer much value and doesn’t deserve to rank; other times a website is being held back by its own technical environment, or let down by poorly thought-out content. Are you worried about your current website rankings? Don’t get yourself tied up in knots – detangle your site’s content and CMS to give yourself the best possible chances of ranking.
Elementary content relevance
Gone are the ‘halcyon’ SEO days when you could repeat a two word phrase over and over again on your website and magically rank for it. On-page relevancy in 2017 is all about using semantical variants, synonyms, and adopting user language that’s focused on intent and purpose. Write naturally & give generously.
Your content doesn’t just have to be superficially relevant, it needs to be genuinely engaging and valuable to users. Engaging users is all about finding that sweet spot between audience/keyword research, and your own brand messaging. One way to make sure your website has plenty of great user-friendly content is to create a resource library.