Mobile

Brits Risking Work Security by Accessing Pirated Content

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RiskIQ find 59% of UK citizens using personal devices to access corporate networks use the same device to access illegal pirate content

London, UK. 19 April 2016 – New research from RiskIQ, the leader in external threat management, has found that a shocking 6 in 10 (59%) Brits who use personal devices for work also use the same device for streaming or downloading pirated content.

Whilst the research, conducted by OnePulse for RiskIQ, found that 80% of individuals in the UK who access pirated content on these devices do consider the personal security risks of doing so, such as a malware infection, 4 in 10 (40%) do not consider the security implications for their organization when accessing this content.

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Searchmetrics Announces Industry-First Tracking of Mobile App Performance in Search Results

Searchmetrics Suite™ Ranks Mobile App Performance, Delivers Unique Competitor Keyword Insights and Provides Error-Tracking and Alerts for Critical Web Pages

SAN MATEO, Calif. -- April 5, 2016 – Searchmetrics today announced several new features for its industry-leading search and content performance software suite, including the first-ever ability for online marketers to track and compare how their mobile apps perform in paid and organic searches.             

Searchmetrics’ Mobile App Rankings is the first to automate the way app owners and their marketing teams track a particular application’s performance against competitors. Google and other search engines are increasingly displaying mobile apps as potential answers to user queries in mobile search results, making search an important channel for driving app installs and attracting traffic, engagement and app conversions.

“Searchmetrics is constantly improving its software suite to provide valuable data and insights to help online marketers refine their strategies,’’ said Marcus Tober, founder and CTO of Searchmetrics.

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SDL Appoints Adolfo Hernandez as Chief Executive Officer

Adolfo Hernandez

Proven leader in the software and communications industry brings extensive business knowledge and strategic vision to lead the company to next stages of growth

WAKEFIELD, Mass. – 23 March, 2016 – SDL (LSE: SDL) today announced it has named Adolfo Hernandez as CEO. Effective 18th April 2016, Hernandez brings over 25 years of experience in results-driven leadership and a proven record of global business transformation to the organization. Appointed by the SDL Board of Directors, Hernandez will lead the executive team to continue to expand SDL’s language and global content technology footprint globally.

The Board selected Adolfo because of his strong software and services background and deep understanding of the technology heritage of SDL’s business. He has experience at senior levels in public and private companies, has impressive leadership credentials and has a track record for building and running large scale, complex businesses.

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Will The Internet Of Things Enable Your Kettle To Steal Your Car?

Barry Mattacott, marketing director at security specialist Wick Hill Group, looks at the security risks of linking more and more smart devices to our networks. Are we just creating ever more vulnerable endpoints in today’s world of the Internet of Things?

Back in the good old days, we nailed the front door up tight with a firewall and we knew, that with good security on our gateway, our network was safe from the nasties of the outside world. But those pesky kids in their bedrooms, not to mention state sponsored cybercriminals, worked out that they could circumnavigate our state-of- the-art firewall by looking for a way in at the opposite end of our network - the endpoint.

So now we all agree that securing the endpoint is essential, but just where is it and what does it look like? 
Since those early days, there has been a massive proliferation of endpoints and security issues have grown alongside them. You can't go anywhere or do anything without risking an infection.

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US Brands Missing Out By Not Letting Mobile App Content Appear In Google Searches, Finds New Study

Marcus Tober, CTO and founder of Searchmetrics

Searchmetrics research suggests only 20% of iOS apps and 30% of Android Apps are able to support Google app indexing

San Mateo – March 9, 2016 – Many brands are failing to let content from their apps show up in Google’s organic search results according to new research from Searchmetrics, the leader in search and content performance. These firms are potentially missing out on valuable app traffic, engagement and conversions.

In its study of the 100 most visible websites in Google US searches[1], Searchmetrics found that 84% offer an Android App, however only 30% of these had implemented support for Google’s App Indexing (also known as deep linking) facility which lets Google index and show relevant pages from their apps in its mobile search results. Of the 88% of sites in the Searchmetrics analysis that offer an iOS app, even fewer – just 19% – were found to be supporting deep linking.

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5 Breakthrough Technologies Heading into 2016

Every day there are technological breakthroughs that occur behind the closed doors of research labs (and house garages where some startups begin), and then there are the breakthroughs that “go mainstream” with consumers. 2015 saw so many that it is difficult to condense the list to five. The following impressive technologies made the cut because they improve convenience, productivity, and efficiency (in addition to having that barely definable “wow” factor).

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IDC: Smart MFPs must offer secure printing from mobile devices

New whitepaper sponsored by OKI Europe reveals three quarters of businesses have no document security in place, leaving them exposed to security threats

Egham, 23 February 2016 – Businesses in Europe have a critical need for ‘anytime and anywhere’ secure access to information to maintain and boost workplace productivity, a new IDC whitepaper sponsored by OKI Europe Ltd has revealed.

Faced with access to greater volumes of digitised information, the research warns that companies need to pay close attention to data access and security. However, according to its latest findings, a massive 75% of European SMBs have no document security system in place such as user ID, potentially leaving them exposed to security threats.

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Latest Exploitation of SS7 Network – Next Generation of Mobile Tracking Attacks

AdaptiveMobile finds evidence of sophisticated location tracking platforms exploiting the SS7 network

DALLAS, 18 February 2016 – AdaptiveMobile, the world leader in mobile network security, announced today it has evidence of sophisticated location tracking platforms exploiting the SS7 network. In new research to be released at Mobile World Congress, 2016, AdaptiveMobile will share detailed evidence of next-generation location tracking platforms exploiting the SS7 network, using global tracking platforms to determine the near-exact location of specific subscribers.

“Attackers are now using increasingly sophisticated approaches in their attempts to track subscribers through the SS7 network,” said Brian Collins, chief executive officer of AdaptiveMobile. “The level of complexity detected through global tracking platforms should be of concern to operator networks who do not have sufficiently sophisticated controls in place to protect their subscribers.”

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Hippo Launches CMS 10.2

Hybrid Content Platform for a Harmonious Cross-Channel Experience and the Best Customer Journey

Web Content Management vendor Hippo has launched the 10.2 version of it’s platform. With this release, Hippo combines Content as a Service use cases and traditional digital experience management as part of a hybrid, integrated cross-channel strategy. It provides advanced personalisation features and true content interoperability across all channels, applications and devices. With version 10.2, Hippo enforces their position in full cross-channel content delivery and performance insights, being the preferred platform for businesses to optimize their entire customer journey from begin to end. This new release also makes it easier for application developers and web developers to reuse content from traditional web channels for mobile apps, web applications based on MVC JavaScript frameworks such as AngularJS or Backbone.js, wearables and Internet of Things (IoT) devices.  

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6 Keys to Improving Your Video Optimization for Mobile

Mobile Devices

The ubiquitous spread of mobile devices has reached a fever pitch, and, yet, it still shows no signs of slowing down. Over 6 billion smartphones are projected to be in use by 2020, which means your website — and anything related to your online presence — better perform amazingly on a mobile device. Text, graphics, calls to action, video — it all needs to make sense and load quickly across a variety of smaller screens and operating systems, or you stand to lose out on traffic and dollars. Especially since video content continues its meteoric rise in popularity over other types, the need for optimized video is especially crucial.

Regardless of whether you're a marketer, a small-business owner, a blogger, or a YouTube star, the time for making great video — LAI Video can help with that — and optimizing that video to ensure it's easy to watch on a mobile device is now. Here are six keys to improving your video optimization so it works and looks great across the mobile spectrum.

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