While the purpose of good web design is to make the user experience informative, useful, interesting, and enjoyable, it is quite common to find web developers tripping over basic design concepts that result in a negative impact on the ROI. Let’s take a look at some of the common mistakes that you must not make while developing a small business website.
Too Many Things Happening on the Site
Unless the user can immediately figure out what the website is all about, it is very likely that it will be abandoned for something more explicit. Often small business owners think that the user will never progress to the other pages so they tend to cram in as much content as possible on the home page. The result is clutter, slow loading, and a confused user. Try to only include vital information that serves to indicate what you offer and a clear navigation.