After three or four decades of being immersed in the digital lifestyle and blogging on a continual basis for 15 years, I found myself puking at the idea of spending more time in front of the computer outside of work. It's not that I don't still like technology and content management, but I didn't recognize until it was too late that the lack of topic diversity would eventually lead me to digital burnout. To fix this, I seriously tried not to throw the baby out with the bathwater. In the end that's exactly what I did.
2017 will continue to be an innovator’s market, and if you’re not evolving to meet the needs of your customers or following along with the current trends, then there is a good chance that you’ll be left behind. A prediction by Internet Retailer claims that online spending in the U.S. will generate $355 billion in 2016, a number that's expected to exceed $400 billion per year by 2018. In today’s competitive market , it all depends on how a consumer experience your brand and those brands that can perceive, anticipate or can meet consumer expectations, actively engage shoppers online and via mobile , will stand out to be the big winners in 2017.
Let’s discuss the top 5 trends that will be the game changer in 2017...
Today the teaching pedagogy has changed dramatically. With innovations in technology and increasing student mobility, educational delivery is changing constantly. Many schools have adopted the idea of personalized learning and they examine each student on their cultural background, needs and interests to create a customized educational program to generate interest and maximize outcomes. Similarly, schools, colleges and universities across the country has infinite data on students, teachers and staff which has to be effectively managed and analyzed to uncover insights that can improve operational effectiveness and boost student engagement.
How do you spot a modern Einstein? Thick glasses, braces, tucked shirts in high-waist pants, walks fast and always slouching—these are the typical geeks that Hollywood presented to the world. But such descriptions do not hold true these days.
They are no longer just stuck in a basement inventing a time travel machine. They are no longer just looking at a blackboard trying to solve the most complex math problems. There are also digital nerds, and they are as cool as the guys we hang out with on a Friday night. These tech-savvy individuals rule what we now know as digital marketing, which is practically a nerd’s world.
Digital marketing, such as those services provided by Propelrr, has opened doors for so many talents. It’s an industry that is a melting pot for all specialties—marketing, branding, web design, analytics, creative writing, and business development. This type of marketing is not just about tweeting and hoping for the best. It takes a true lover of innovation and marketing to be an effective digital marketer and a true-blue digital nerd.
Digital Transformation is bringing content, insights and experience together to generate value. The use of digital transformation helps enterprises to streamline their business processes which are essential for achieving ideal output. With the advent of upgraded applications, enterprises are investing major proportion of their revenue in digital technologies and in research and development for the organic growth of the company. Today, it has become important for all CXOs to look technology adoption in line with the business needs of each department and function.
The proliferation of digital channels such as Mobile, Social media on the one hand and disruptive technologies such as the Cloud, Internet of Things and Big Data on the other have created new opportunities for the enterprise providing a level playing field for companies, young and old. These technologies are used by enterprises to discover new revenue opportunities, improve features to their traditional systems, as well as help in improving their customer relationships, thus becoming qualitatively more efficient.
Cloud is no longer difficult for people to understand, express or accept. There were initial regulations and what not’s that did not make it through for cloud computing to become the stable of almost 95% of enterprise consumers.
If one looks at how everything started, thing were not looking good for cloud. The first and most basic issue for cloud computing was to make sense of the benefits they had to offer.
For those who did not understand that cloud was working in their benefit against a home grown full-fledged operation that runs through fully owned server farms. It was still difficult to explain how their data remained safe. Data sensitive domains such as government run businesses steered clear of cloud. However that too has changed. Why did that change transpire? Well it could have been because common sense prevailed.
Barry Mattacott, marketing director at security specialist Wick Hill Group, looks at the security risks of linking more and more smart devices to our networks. Are we just creating ever more vulnerable endpoints in today’s world of the Internet of Things?
Back in the good old days, we nailed the front door up tight with a firewall and we knew, that with good security on our gateway, our network was safe from the nasties of the outside world. But those pesky kids in their bedrooms, not to mention state sponsored cybercriminals, worked out that they could circumnavigate our state-of- the-art firewall by looking for a way in at the opposite end of our network - the endpoint.
So now we all agree that securing the endpoint is essential, but just where is it and what does it look like?
Since those early days, there has been a massive proliferation of endpoints and security issues have grown alongside them. You can't go anywhere or do anything without risking an infection.
Every day there are technological breakthroughs that occur behind the closed doors of research labs (and house garages where some startups begin), and then there are the breakthroughs that “go mainstream” with consumers. 2015 saw so many that it is difficult to condense the list to five. The following impressive technologies made the cut because they improve convenience, productivity, and efficiency (in addition to having that barely definable “wow” factor).
If one thing is clear, big data has a bright future ahead of it. More businesses and organizations than ever before have bought into the idea of collecting vast amounts of data, analyzing it, storing it, and eventually using it to improve operations, make accurate forecasts, and even create new products and services. With such tremendous potential, many investors have seen big data as a clear target for growth. Pinpointing just how to invest in it, however, has been a challenge. One could notice a promising startup and ride it out as the business grew or failed, depending on what they offered. A more likely scenario that investors are paying more attention to is that of data centers. In many ways, data centers are the hub from which all big data analytics is done, and as big data continues to grow, so will the data centers that feed it.
The idea of a “headless CMS” is gaining momentum lately. If you’ve not heard of it, the concept is that of a decoupled CMS in the sense that content storage and management is handled entirely separately from the presentation.
The idea, which is truly a re-hash of a debate that also occurred a decade ago – is that today’s optimal content management system isn’t one that also handles the display of the look and feel of the content it manages. It simply manages the raw, structured content in a unified repository. It then makes the content available as a “service” through an API and it is up to the developer to create and develop the presentation layer; be it in a web site, web app, mobile app etc… And, now, there are some that are passionately arguing for this model to be the new standard.
This is wrong.
Now, it may be that some of the people weren’t around when we debated the agility, flexibility and ultimate scalability of this model ten years ago. But, the argument remain the same.