Opinion

Four Mistakes to Avoid When Picking a CMS

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There are many reasons why you should consider using a content management system (CMS). The top reason for using the CMS is because it makes the creating and editing of content simple and easy. You will also have access to an arsenal of remarkable web design tools to make your work easier. All in all, how well the CMS serves you will depend on the service provider you end up choosing. If you are searching for the right CMS to use, you have to avoid the following mistakes.

1. Choosing a geek-friendly CMS

As a developer, the first thing you need to remember is that not everyone is tech savvy. Even if you find a remarkable platform that you like, you have to account for the needs of your customers. Will they be able to comfortably use it once your work is done? You have to make sure that the customer will be able to use the platform without any problem. In the long run, it pays to pick a CMS that has a simple admin interface. At times, you may have to customize the interface more in order to meet the needs of your customer.

MotoCMS: 3 Simple Ways to Create a Professional Business Website Yourself

3 Simple Ways to Create a Professional Business Website Yourself

In the contemporary world, most people are well aware of the fact that no serious business can successfully function offline.  If you do not have a personal website, thousands of prospective clients will never learn anything about your products or services, no matter how excellent they are. But what to do if you don’t know anything about the art of web programming? What to do if you are only a beginner in business and you don’t have enough money to hire a professional?  Luckily, the absence of experience and money is not a problem anymore.  

Nowadays the Internet is bristling with numerous offers from website developing companies. They propose most attractive and easy ways of creating high-quality websites. Moreover, everyone can cope with this task without any special knowledge now! Still, this wide choice also may be a problem because it is so difficult not to get lost and to choose the best variant.

Let me introduce MotoCMS - a great solution for those who are looking for an efficient way of creating a professional website.

Pete Czech's picture

CEO Corner: Custom CMSs Are Back - And It's A Good Thing

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I recently came upon this article written by a CMS developer who was amazed that a potential client chose a custom CMS over their recommended solution. I see these articles on occasion, and they always aggravate me to a certain extent.

The reason is because custom CMSs continue to make a ton of sense for enterprise clients—more so now than ever before.

The real shock here is that more developers don’t see custom CMS solutions as a viable option. They are stuck in a bubble overrun with off-the-shelf solutions. Oftentimes, they can’t even tell that the professed “benefits” of off-the-shelf software are the same detriments that lead to customers eventually wish they had traveled down the custom development path from the beginning.

The writer of the article posed some interesting questions and arguments which we’d like to answer, starting with this:

Have you ever built a CMS before? Have you ever used a custom CMS? The answer to both is no. Because if it was yes, you would not even consider doing it.

To the contrary, we’ve been building custom CMS platforms for over 15 years. When we began, the custom pathway was pretty much the only option for website developers. There weren’t any off-the-shelf solutions such as WordPress, Drupal, or Joomla. Those platforms developed over time and did indeed make life a lot easier. However, one could argue that they also ushered in an era of “sameness” on the Internet. An era where a true “web developer” can’t be distinguished from a “themer” by most business owners.

But I digress. Ultimately, in this article, I want to reply directly to the original author’s points regarding why off-the-shelf solutions are superior to building yourself. He posits the following arguments with the idea that the available CMS solutions offer more value because they can handle these issues better than a custom solution.

Andrea Bell's picture

4 things to consider when choosing a CMS for your company website

CMS Overview

It is essential to build a website based on a content management system (CMS). Content is king on the internet and having unique content on your site can become so much easier with the use of a CMS. You can not only track updates, but also edit, review and publish content in real time. To make sure that all elements of your website work in harmony, you have to choose a CMS. But which CMS should you choose?

With over a hundred or so options from the various Content Management Systems in use today, you should be able to pick one which fits the need of your website. Deciphering all the sales pitches and filtering out the differentiating factors can be a daunting task. In order to save both your mind and your wallet from exhaustion, here are some tips you can follow before you start considering any content management system for your business website.

Gareth Simpson's picture

A Guide to What Is Really Stopping You From Ranking

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It’s the million dollar question all SEOs get asked: “why isn’t my website ranking?”. Sometimes the answer is simply that the site doesn’t offer much value and doesn’t deserve to rank; other times a website is being held back by its own technical environment, or let down by poorly thought-out content. Are you worried about your current website rankings? Don’t get yourself tied up in knots – detangle your site’s content and CMS to give yourself the best possible chances of ranking.

Elementary content relevance

Gone are the ‘halcyon’ SEO days when you could repeat a two word phrase over and over again on your website and magically rank for it. On-page relevancy in 2017 is all about using semantical variants, synonyms, and adopting user language that’s focused on intent and purpose. Write naturally & give generously.

Andrew Gazdecki's picture

5 Top Mobile Marketing Trends for 2017

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We’re only a few weeks into 2017, so it is natural to ponder what the new year will bring. For many industries, it’s uncertain what the future holds. For marketing, however, it is clear cut. Based on the last half of 2016, companies have shifted their focus and begun taking advantage of powerful technologies that had largely been ignored (even though customers use them every day). In 2017, mobile marketing will rise to the top.

Up until recently, mobile development was a costly endeavor far beyond the reach of most small businesses. But a new era has emerged because of three key market developments: the adoption of mobile by major brands, the increase in companies built around Software-as-a-Service (SaaS), and, finally, the innovation of cost efficient platforms that allow financial feasibility.

Mobile Software-as-a-Service

First, major companies have begun using mobile technology as a form of marketing. While some create unique and compelling content that is entirely their own; others have partnered with major digital players to take advantage of their technology and market potential. Either way, apps are at the core of this revolution.

Merilee Kern's picture

Credibility Crisis: 4 Sure-Fire Strategies for Cultivating Consumer Trust

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While the retail industry crisis has been well-reported, particularly with respect to dwindling foot traffic to brick-and-mortar stores. However, even as consumers turn to shopping online and via mobile devices in droves, it’s shocking to learn that fully 97% of visitors to eCommerce and other sales-minded sites bail out without purchasing on their first visit. As concerning is that approximately 70% of shoppers who do add items to their online shopping cart do not complete the purchase. Amid improved consumer confidence, with the April 2015 confidence index of 95.2 well above April 2014's 81.7 rating, clearly there’s a severe disconnect between vendors and the marketplaces they hope to serve—a situation resulting in some serious economic opportunity loss. These disparities are also among the biggest misperceptions that both online and offline marketers hold.

Merilee Kern's picture

Why Predictive Analytics Can Make or Break a CRM System

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Size doesn’t matter: 5 ways predictive analytics prove your customer relationship management methods are likely falling short

For a sales-driven organization, it isn't the size of your data that matters, it's what you do with it. No longer a discretionary luxury, predictive analytics are now the name of the game for those who seek to utilize customer metrics in a meaningful way to establish a tremendous competitive advantage, gain notable market share and significantly boost bottom lines. In fact, according to the 2015 State of Sales Report published by Salesforce Research, "smart selling fueled by predictive analysis is expected to jump 77% among high performers," throughout 2016. Not only that but high performers are also four times more likely to use predictive analytics.

Just what exactly is predictive analysis? Simply put, it's the ability to more precisely predict a customer's future spending based on their past behaviors. Of course, there’s no way to actually predict the future but predictive analysis can give companies invaluable insight that can make or break a CRM system.

Sahil Patel's picture

Small Business App Ideas That Can Make Your Business More Profitable

CRM Concept Illustration

Small businesses need to leverage every possible opportunity to drive revenue and minimize costs. Therefore, it makes sense to utilize apps that enhance the profitability for your company.

Here are several cloud and mobile small business app ideas that might help you drive more profit!

Customer Relationship Management

CRM is a system that you likely use to manage your entire marketing system, from prospecting to communication, and through relationship management. Many companies prefer cloud-based software solutions at this point. Additionally, a lot of the leading CRM providers offer mobile apps.

The benefit of a CRM app is that you can complete the daily customer relationship activities you perform, even while in the field. A common reason sales reps don’t like this business marketing system is the time involved. If reps can access prospect and customer accounts, input data and review files from anywhere, your selling processes are carried out much more efficiently.

Smart Watch Apps

Wearable iOS and Android devices have led to the introduction of a number of efficiency-focused smart watch apps.

Surviving The Conversation Age: 3 Ways to Speak Human in a Content-Crowded World

Content is King - Courtesy of Kevin Lund

The new economy of conversation: How brands can make and maintain meaningful connections and create a lifetime value with customers in ways that’ll set your brand apart in a crowded marketplace, tell an authentic story, foster maximized marketplace engagement and breed brand loyalty

By Kevin Lund

“Blah…Blah…Blah…” This is what most consumers hear when exposed to marketing messages no matter the medium through which it’s delivered. Today’s consumer demands more than catchy slogans and slick ad campaigns. But, in what’s evolved into an overwhelmingly egregious disconnect, most companies struggle to communicate even the most essential messages that will differentiate their brand in today’s crowded, confusing and expectation-laden marketplace.

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