Opinion

4 Web Design Trends that will Change the Face of Small Businesses

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Can you remember how the first websites looked like? Some looked funny while others appeared complicated enough to launch a rocket in the moon. A couple of years down the line, significant changes are evident. Modern websites are not only sleek but also user friendly. They also contain answers to most of our daily needs. That is enough. We might want to say customers have reaped huge benefits from such changes, but the truth is business owners have gained even more.

The web design evolution is on; it never stops. In future, trends are expected to shift further. While it is good to remain optimistic and wait for more changes in the future, it is fair enough appreciating the existing trends. For any business owner aimed at boosting revenues and taking his business to the next level, having in mind certain revolutionary web design trends in the business world is necessary. Let’ take a walk through some of them.

Julia Blake's picture

5 CMS Trends for a Future Website Owner to Consider in 2017

5 CMS Trends for a Future Website Owner to Consider in 2017

The Internet is the most popular and effective tool used by contemporary people. It doesn’t matter whether you what to do business or to have fun, you can’t keep up with the rest of the world without the Web. Surfing the Internet on regular terms, at a certain moment, you will feel the necessity to become the part of it yourself.

If you decide it is high time to launch your own website the first thing you should do is to find a high-quality CMS (‘Content Managing System’) for it. The best news about starting a website nowadays is that you don’t need to bother about coding or hiring a professional anymore. You will be able to do everything yourself since many CMS developing companies make their best turning website creation into an effortless process which can be easily carried on by a non-professional.

Julia Blake's picture

5 CMS Alternatives to WordPress

Hand pushing WordPress logo aside

Many say that WordPress is one of the most well-known open-source systems to manage a website. There are more than 9000 templates and 40.000+ plugins for WordPress. Nevertheless, popularity doesn’t guarantee a high level of efficiency.

To provide yourself with proper tools, allowing to create a truly useful and engaging website for personal need, you must first find and install needed add-ons, because there are simply no good plugins installed by default.

Though the WordPress plugins market is enormously large, the number of add-ons you can trust leaves much to be desired. That’s why WordPress has peculiar security vulnerabilities. In addition, some actions in WordPress require PHP, CSS & HTML knowledge.

WordPress updates its software quite regularly, but it’s a sweaty process to renew your content management system. In order to prevent content losses, you have to create a backup for your website. After updating own WordPress theme a user has to make sure that all plugins work correctly because some add-ons can not be optimized as fast as the system itself.

Four Mistakes to Avoid When Picking a CMS

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There are many reasons why you should consider using a content management system (CMS). The top reason for using the CMS is because it makes the creating and editing of content simple and easy. You will also have access to an arsenal of remarkable web design tools to make your work easier. All in all, how well the CMS serves you will depend on the service provider you end up choosing. If you are searching for the right CMS to use, you have to avoid the following mistakes.

1. Choosing a geek-friendly CMS

As a developer, the first thing you need to remember is that not everyone is tech savvy. Even if you find a remarkable platform that you like, you have to account for the needs of your customers. Will they be able to comfortably use it once your work is done? You have to make sure that the customer will be able to use the platform without any problem. In the long run, it pays to pick a CMS that has a simple admin interface. At times, you may have to customize the interface more in order to meet the needs of your customer.

Julia Blake's picture

MotoCMS: 3 Simple Ways to Create a Professional Business Website Yourself

3 Simple Ways to Create a Professional Business Website Yourself

In the contemporary world, most people are well aware of the fact that no serious business can successfully function offline.  If you do not have a personal website, thousands of prospective clients will never learn anything about your products or services, no matter how excellent they are. But what to do if you don’t know anything about the art of web programming? What to do if you are only a beginner in business and you don’t have enough money to hire a professional?  Luckily, the absence of experience and money is not a problem anymore.  

Nowadays the Internet is bristling with numerous offers from website developing companies. They propose most attractive and easy ways of creating high-quality websites. Moreover, everyone can cope with this task without any special knowledge now! Still, this wide choice also may be a problem because it is so difficult not to get lost and to choose the best variant.

Let me introduce MotoCMS - a great solution for those who are looking for an efficient way of creating a professional website.

Pete Czech's picture

CEO Corner: Custom CMSs Are Back - And It's A Good Thing

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I recently came upon this article written by a CMS developer who was amazed that a potential client chose a custom CMS over their recommended solution. I see these articles on occasion, and they always aggravate me to a certain extent.

The reason is because custom CMSs continue to make a ton of sense for enterprise clients—more so now than ever before.

The real shock here is that more developers don’t see custom CMS solutions as a viable option. They are stuck in a bubble overrun with off-the-shelf solutions. Oftentimes, they can’t even tell that the professed “benefits” of off-the-shelf software are the same detriments that lead to customers eventually wish they had traveled down the custom development path from the beginning.

The writer of the article posed some interesting questions and arguments which we’d like to answer, starting with this:

Have you ever built a CMS before? Have you ever used a custom CMS? The answer to both is no. Because if it was yes, you would not even consider doing it.

To the contrary, we’ve been building custom CMS platforms for over 15 years. When we began, the custom pathway was pretty much the only option for website developers. There weren’t any off-the-shelf solutions such as WordPress, Drupal, or Joomla. Those platforms developed over time and did indeed make life a lot easier. However, one could argue that they also ushered in an era of “sameness” on the Internet. An era where a true “web developer” can’t be distinguished from a “themer” by most business owners.

But I digress. Ultimately, in this article, I want to reply directly to the original author’s points regarding why off-the-shelf solutions are superior to building yourself. He posits the following arguments with the idea that the available CMS solutions offer more value because they can handle these issues better than a custom solution.

Andrea Bell's picture

4 things to consider when choosing a CMS for your company website

CMS Overview

It is essential to build a website based on a content management system (CMS). Content is king on the internet and having unique content on your site can become so much easier with the use of a CMS. You can not only track updates, but also edit, review and publish content in real time. To make sure that all elements of your website work in harmony, you have to choose a CMS. But which CMS should you choose?

With over a hundred or so options from the various Content Management Systems in use today, you should be able to pick one which fits the need of your website. Deciphering all the sales pitches and filtering out the differentiating factors can be a daunting task. In order to save both your mind and your wallet from exhaustion, here are some tips you can follow before you start considering any content management system for your business website.

Gareth Simpson's picture

A Guide to What Is Really Stopping You From Ranking

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It’s the million dollar question all SEOs get asked: “why isn’t my website ranking?”. Sometimes the answer is simply that the site doesn’t offer much value and doesn’t deserve to rank; other times a website is being held back by its own technical environment, or let down by poorly thought-out content. Are you worried about your current website rankings? Don’t get yourself tied up in knots – detangle your site’s content and CMS to give yourself the best possible chances of ranking.

Elementary content relevance

Gone are the ‘halcyon’ SEO days when you could repeat a two word phrase over and over again on your website and magically rank for it. On-page relevancy in 2017 is all about using semantical variants, synonyms, and adopting user language that’s focused on intent and purpose. Write naturally & give generously.

Andrew Gazdecki's picture

5 Top Mobile Marketing Trends for 2017

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We’re only a few weeks into 2017, so it is natural to ponder what the new year will bring. For many industries, it’s uncertain what the future holds. For marketing, however, it is clear cut. Based on the last half of 2016, companies have shifted their focus and begun taking advantage of powerful technologies that had largely been ignored (even though customers use them every day). In 2017, mobile marketing will rise to the top.

Up until recently, mobile development was a costly endeavor far beyond the reach of most small businesses. But a new era has emerged because of three key market developments: the adoption of mobile by major brands, the increase in companies built around Software-as-a-Service (SaaS), and, finally, the innovation of cost efficient platforms that allow financial feasibility.

Mobile Software-as-a-Service

First, major companies have begun using mobile technology as a form of marketing. While some create unique and compelling content that is entirely their own; others have partnered with major digital players to take advantage of their technology and market potential. Either way, apps are at the core of this revolution.

Merilee Kern's picture

Credibility Crisis: 4 Sure-Fire Strategies for Cultivating Consumer Trust

Trust - Pixabay -  CC0 Public Domain

While the retail industry crisis has been well-reported, particularly with respect to dwindling foot traffic to brick-and-mortar stores. However, even as consumers turn to shopping online and via mobile devices in droves, it’s shocking to learn that fully 97% of visitors to eCommerce and other sales-minded sites bail out without purchasing on their first visit. As concerning is that approximately 70% of shoppers who do add items to their online shopping cart do not complete the purchase. Amid improved consumer confidence, with the April 2015 confidence index of 95.2 well above April 2014's 81.7 rating, clearly there’s a severe disconnect between vendors and the marketplaces they hope to serve—a situation resulting in some serious economic opportunity loss. These disparities are also among the biggest misperceptions that both online and offline marketers hold.

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