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A Guide to What Is Really Stopping You From Ranking

Submitted by Gareth Simpson on Wed, 02/01/2017 - 22:44

It’s the million dollar question all SEOs get asked: “why isn’t my website ranking?”. Sometimes the answer is simply that the site doesn’t offer much value and doesn’t deserve to rank; other times a website is being held back by its own technical environment, or let down by poorly thought-out content. Are you worried about your current website rankings? Don’t get yourself tied up in knots – detangle your site’s content and CMS to give yourself the best possible chances of ranking.

Elementary content relevance

Gone are the ‘halcyon’ SEO days when you could repeat a two word phrase over and over again on your website and magically rank for it. On-page relevancy in 2017 is all about using semantical variants, synonyms, and adopting user language that’s focused on intent and purpose. Write naturally & give generously.

Searchmetrics Ranking Factors: Rethinking Search Results Based on Google’s Deep Learning and Content Relevance RealWire Tue, 12/13/2016 - 12:25

Searchmetrics' annual study of top Google ranking factors undergoes radical format shift to match industry-specific needs and results

SAN MATEO, Calif., December 13, 2016 - Today's search results are shifting dramatically to match answers to the perceived intent of a search, as Google and other search engines increasingly employ deep learning techniques to understand the motivation behind a query, according to key findings in a new Searchmetrics study.

Findings from the latest Searchmetrics Ranking Factors study, "Rebooting for Relevance," suggest marketers face new challenges as Google deemphasizes traditional ranking factors such as collecting more backlinks and employing enough focus keywords in text. As technical SEO factors become table stakes in online content strategies, marketers in various industries will be forced to adopt new techniques to succeed," said Marcus Tober, Searchmetrics founder and CTO.

What is The Future of Search Engine Optimization?

Submitted by Peter Sampson on Thu, 12/01/2016 - 06:35

Search Engine Optimization is an industry that was born out of the modern web and search engines like Google. Its entire focus is the constant and unending pursuit of understanding what makes one site rank higher than another. It’s exhausting, and just like search results these days, there’s a lot of options.

The future of SEO is dependent on the people who are using it and what they want from platforms like Google. There’s a science to everything, but the more sophisticated search algorithms become, the more they think like people. It’s time to start thinking like people as well.

The Future of SEO: Turning Metrics into a User’s Experience

SEO has never been about one thing like keywords or backlinks. It’s always been a giant jigsaw puzzle that everyone is scrambling to fit together. One thing that has risen above the noise in recent years, is the need to address the user at every level.