SEO

Searchmetrics Study: Online Health Sites Are Long-Winded - And Searchers Couldn’t Be Happier

Submitted by RealWire on Thu, 11/16/2017 - 11:35

New Industry-Specific Google Ranking Factors Research Finds Health Industry Bucks Trend of Less is More for Increasing Visibility Online

SAN MATEO, Calif. (November 15, 2017) - Health-related websites must create highly relevant, long-form content tailored to answer searchers’ questions with more authority and clarity than other industries, according to a new Searchmetrics study that identifies key ranking factors for specific industries.

Some 77% of those seeking health-related content begin by searching online. Health publishers, online shops, insurance providers, state and not-for-profit healthcare suppliers can best meet searchers’ needs by delivering content that is longer than is typical in other online industries. The content must be well-structured, using bullets, headers and informative imagery, the Searchmetrics Ranking Factors study found. 

“The challenge for anyone in this sector is breaking through the clutter,” said Daniel Furch, Searchmetrics director of Marketing EMEA. “Finding a way to increase visibility in searches is one of the most important things you can do.”

Online health covers a range of content, from fitness tips and nutritional advice, to medical research studies and information from health insurance providers. 

“Google now better understands the type of information people are seeking on the subject of health, and it knows what elements best satisfy search queries within that individual vertical,” Furch said. “That means it’s important to have a vertical-specific approach to the way you optimize your content and web pages.”

Fast-Loading AMP Pages Dominate Google’s First Page Results for News

Submitted by RealWire on Tue, 09/26/2017 - 16:15

Seachmetrics releases Google Ranking Factors Study for the Online Media Sector highlighting the importance of a good user experience

San Mateo, September 26, 2017 - News and information publishers who enable fast-loading Accelerated Mobile Pages (AMP)[1] for Google searches now overwhelmingly top mobile search results, suggesting holdouts are increasingly likely to lose readership and advertising revenue, new Searchmetrics research finds.

Some 78% of news-related results on the first page of mobile screens are AMP-enabled, according to Searchmetrics latest study, Ranking Factors for the Media Industry. In desktop Google searches too, the data suggests high-ranking content from online media and publishers will prioritize the user experience. High-ranking content is significantly more relevant to the search query, uses more words in the text to cover topics more comprehensively, and includes more links to direct searchers to related information on other sites.

“This study is designed to provide advice and observations to web publications, company blogs, online news sites and other publishers who are all competing for traffic and revenue as sources of news and topical information,” said Marcus Tober, CTO and founder of Searchmetrics.

Online media and publishing is a highly competitive field, relying mainly on advertising for revenue. In an era of so-called fake news, relevance to the search query is becoming even more important for success.

What Impact Do Google Algorithm Updates Have On SEO?

Submitted by Derek Iwasiuk on Thu, 09/14/2017 - 21:44

Among various online sought after services, SEO or Search Engine Optimization clinches the highest demand these days. Everyone wants to find a professional and reliable SEO service provider so that his or her online business can flourish. Everyone wants to have professionally designed websites so that his or her online business platform looks good. However, at the same time, they know that having a good website is nothing if it has not been promoted in the right manner. For effective business promotion, you need SEO. However, SEO is not a simple thing to be described in a few words.

SEO is complicated, and with every update of Google, algorithm SEO becomes more complex as well as difficult subject to understand. Those, who have the technical knowledge and vast experience in the field of SEO, are only competent personnel to predict the impact of particular algorithm update of Google on SEO. An algorithm update can bring in a significant change in your SEO strategies. Before going into details of SEO strategies before and after Google's new algorithm update, we should understand the necessity as well as the essence of Google algorithm update first. Why is it important for Google to update its algorithm after certain time intervals? To find the answer to this question, we shall check the following section of the article.

5 CMS Trends for a Future Website Owner to Consider in 2017

Submitted by Julia Blake on Fri, 03/17/2017 - 22:55

The Internet is the most popular and effective tool used by contemporary people. It doesn’t matter whether you what to do business or to have fun, you can’t keep up with the rest of the world without the Web. Surfing the Internet on regular terms, at a certain moment, you will feel the necessity to become the part of it yourself.

If you decide it is high time to launch your own website the first thing you should do is to find a high-quality CMS (‘Content Managing System’) for it. The best news about starting a website nowadays is that you don’t need to bother about coding or hiring a professional anymore. You will be able to do everything yourself since many CMS developing companies make their best turning website creation into an effortless process which can be easily carried on by a non-professional.

Still, not to hurry is a very wise strategy in this. First, think carefully about what you expect from a website. Without any doubt, you realize that a lot depends on the content you are going to add to the website. If you are a financial adviser, the set of features important for you will differ greatly from the ones needed by a photographer. So, the best thing to start with is to make up a list of CMS features you will require for achieving the result you aim at.  If you don’t have the exact idea of what you really need, it will be very easy to mislead you. As a result, you will have a website with the features you will never use but lack some vital options.  

Here are some important features developed by most famous CMS designing companies you may find helpful:

A Guide to What Is Really Stopping You From Ranking

Submitted by Gareth Simpson on Wed, 02/01/2017 - 22:44

It’s the million dollar question all SEOs get asked: “why isn’t my website ranking?”. Sometimes the answer is simply that the site doesn’t offer much value and doesn’t deserve to rank; other times a website is being held back by its own technical environment, or let down by poorly thought-out content. Are you worried about your current website rankings? Don’t get yourself tied up in knots – detangle your site’s content and CMS to give yourself the best possible chances of ranking.

Elementary content relevance

Gone are the ‘halcyon’ SEO days when you could repeat a two word phrase over and over again on your website and magically rank for it. On-page relevancy in 2017 is all about using semantical variants, synonyms, and adopting user language that’s focused on intent and purpose. Write naturally & give generously.

  • Your content doesn’t just have to be superficially relevant, it needs to be genuinely engaging and valuable to users. Engaging users is all about finding that sweet spot between audience/keyword research, and your own brand messaging. One way to make sure your website has plenty of great user-friendly content is to create a resource library.

What is The Future of Search Engine Optimization?

Submitted by Peter Sampson on Thu, 12/01/2016 - 06:35

Search Engine Optimization is an industry that was born out of the modern web and search engines like Google. Its entire focus is the constant and unending pursuit of understanding what makes one site rank higher than another. It’s exhausting, and just like search results these days, there’s a lot of options.

The future of SEO is dependent on the people who are using it and what they want from platforms like Google. There’s a science to everything, but the more sophisticated search algorithms become, the more they think like people. It’s time to start thinking like people as well.

The Future of SEO: Turning Metrics into a User’s Experience

SEO has never been about one thing like keywords or backlinks. It’s always been a giant jigsaw puzzle that everyone is scrambling to fit together. One thing that has risen above the noise in recent years, is the need to address the user at every level.

What do they want from their results? How can we answer their questions or meet their needs in a way that no one else can? These are the questions at the heart of Google’s ever-shifting algorithm, and it represents the ultimate goal of both SEO and search engines. We’re both searching for the perfect answers to our user’s questions.

Successful online businesses know that keeping customers happy is the key to long-term viability. If you ask a USA-based SEO services agency to help you get your site to rank higher, it involves improving that core user experience through everything they do. Even something as innocuous as keywords can contribute to the experience by giving you relevant topics of discussion around a broader subject.