You’ve probably heard people talking about how awesome social media marketing is, and how they’ve used it to do everything from grow their brand, to spike their traffic and bring in the conversions. All of that sounds nice, but what happens when you’re trying to find success in this field, and you’re coming up short?
If that scenario sounds like your experience thus far with social media, then it’s time for an extreme makeover. Clearly something isn’t working, but that doesn’t mean it can’t be fixed. Today I’ll show you three surefire methods to revamp your social media marketing strategy and start off on the right foot.
New RESTful API enables the Company to bring carrier-grade security to messaging applications worldwide
DALLAS, January 26th, 2016 – AdaptiveMobile, the world leader in mobile network security, today launched its Messaging App Security – a new product that enables messaging applications to secure their user base from increasing volume and sophistication of threats.
Messaging applications – such as WhatsApp, Facebook Messenger, Viber and Kik – have experienced exponential growth over the past few years and are forecast to see a threefold increase in message traffic, from almost 31 trillion in 2014, to 100 trillion by 2019 globally. As users rapidly turn to mobile messaging applications, criminals are making use of proven techniques to exploit this increasing user base – sending phishing spam, eliciting money from scam messages and hacking devices to obtain personal information – making consumers vulnerable to attack and damaging the brand credibility of messaging applications.
20% say their phone is the only device they’ll use for researching gifts online this holiday shopping season
San Mateo – December 15, 2015 - 62% of US consumers will have researched Christmas gifts online by looking on Amazon this holiday shopping season, with 44% performing searches on Google according to a new study. Mobile phones are expected to play a big role, with around 67% of people planning to use their smartphones for researching gifts and 20% saying their phone will be the only device they use for the task.
The findings come from Searchmetrics, the leader in search and content performance, which polled 2,000 US adults about how they will be researching seasonal gifts online this year.
When Livefyre announced their new Livefyre Engagement Cloud on Wednesday, Jordan Kretchmer claimed that "Today, we’re going to make some history". With history yet to be written, this could come across as typical grandstanding made by a company's CEO and founder. Yet the deeper you dig into this story, the more you realize if not history being made then at the very least Livefyre has charted a better course for user engagement and the use of user generated content.
Employees are disengaged at work, and organizations have been exploring how social and digital technologies can address this problem. The key to success in business is to have a connected, integrated and involved employee base. All over the world, enterprise-grade intranet portals are currently used in the digital workplace to improve synchronization, store corporate documents, policies and executive directives, and thus, bolster productivity.
The Basics of Intranet
The concept of an intranet is very similar to that of the internet, with one major difference - It is a closed and secure network within the scope of a company or a business which cannot be accessed from outside. The article looks at what is the actual enterprise situation when it comes to enterprise intranet solutions and how the gap can be closed with social intranet solutions. The way information and knowledge is stored, shared, accessed or retrieved, needs to be made simpler so that users can build his/her own connects within the company.An intranet portal in place addresses a multitude of problems. Some of them are:
When it comes to posting online about my own personal misfortune, I have one simple rule. Don't talk about it until you can tell the story with a sense of humor. Yet, when it comes to a visible personal injury the first question you inevitably have to answer is, "What happened to you"? Three weeks ago, I was in a bicycle accident where I landed on my shoulder and broke my clavicle (collar bone). I'm better now, but I'm still wearing an arm sling. My first attempt of bringing humor to the situation was on Twitter.
I'm starting to think exercising is hazardous to your health. Visiting the doc.
And while certain aspects have changed, strategically driven direct marketing is still as viable as ever in helping businesses attract today’s discriminating customers and meet their high demands.
With the advancement of technology---in particular the Internet, Social Media, smartphones and other mobile devices---direct marketing has taken on a digital component. As a result, marketers can focus less on appealing to the masses and more on modeling and optimizing advertising to target individual prospects and customers. Here’s a look at some of the ways that direct marketing has evolved with technology.
Many social media sites are trying to push back against the juggernaut known as Google and its mammoth advertising operation. Perhaps it’s no secret how important advertising revenue is to most social media platforms. After all, free services have to find money to operate from somewhere. Fully taking advantage of advertising, however, has been tricky thanks to Google AdWords and its powerful influence across the web. AdWords’ reach is impressive and plays a crucial role in Google’s growth. In fact, AdWords is the mega-corporation’s primary source of revenue. Needless to say, many social media platforms see this and want to expand their own advertising efforts in a push to compete with Google every step of the way. Facebook, Twitter, and LinkedIn know the value of a more expansive advertising scope, and though each is working independently of the other, it’s fascinating to see that they’ve come up with similar strategies to achieve their goals.
Summer is upon us and it’s time to run to the beach, take off those layers—and realize you’ve gained a few winter pounds. But good news! The mobile phone stuck to your keister can help put it back into beach shape. Mobile apps such as those designed and built by Fueled have been revolutionary in changing the quality and efficiency of our lives, and multiple platforms exist for your different habits and tastes. Need a buddy to encourage your progress? A coach to scare and inspire you into shape? Fitness tracking and scientific data technology to bring you into the 21st century of fitness? Read below about five different social apps to help you get into shape for the beach.
I was recently asked by the Argus Leader, a local newspaper in Sioux Falls, to give my two cents on the controversial South Dakota #DontJerkandDrive campaign. Since then the article has been syndicated out to USA Today and other publications. It seems that I caught the attention of a reporter when I labeled the campaign as "brilliant" on Twitter.