Social Media

Merilee Kern's picture

Credibility Crisis: 4 Sure-Fire Strategies for Cultivating Consumer Trust

Trust - Pixabay -  CC0 Public Domain

While the retail industry crisis has been well-reported, particularly with respect to dwindling foot traffic to brick-and-mortar stores. However, even as consumers turn to shopping online and via mobile devices in droves, it’s shocking to learn that fully 97% of visitors to eCommerce and other sales-minded sites bail out without purchasing on their first visit. As concerning is that approximately 70% of shoppers who do add items to their online shopping cart do not complete the purchase. Amid improved consumer confidence, with the April 2015 confidence index of 95.2 well above April 2014's 81.7 rating, clearly there’s a severe disconnect between vendors and the marketplaces they hope to serve—a situation resulting in some serious economic opportunity loss. These disparities are also among the biggest misperceptions that both online and offline marketers hold.

RealWire's picture

Hackathon in support of LGBT rights provides solutions to the problem of hate-crime data collection

Hidden as a contact within the social messaging service Snapchat, the winning concept allows users to upload images and videos, directly connecting with lawyers and activists. 

London, December 12, 2016 – LexisNexis announced the winning design of the “Hack the Change” Hackathon challenge. More than 40 coders, developers and designers were brought together over 48 hours, tasked with prototyping solutions to connect lesbian, gay, bi-sexual and transgender (LGBT+) people with those documenting and fighting discrimination.

The winning concept, the brainchild of the team “Suitcase Hackers”, was the creation of a tool within the application “Snapchat”. Witnesses and victims of hate crime will be able to upload evidence as images, videos and documentation securely through the application. This information will be safely stored in the cloud to allow the evidence to be verified by lawyers and NGOs. To protect user anonymity and safety, the tool will appear as any other contact within the app, making it difficult for anyone searching through the user’s phone to detect.

Sahil Patel's picture

How to Market Your Business App Almost for Free

How to Market Your Business App Almost for Free?

Today, companies require marketing budgets as much as the cost of the whole manufacturing process. They pay media and marketing companies so much money that the MRP of the product could be many folds higher than the original manufacturing cost.

But, in today’s technologically advanced world, many ways have emerged to market your product almost for free of cost and having a really big impact compared to the high-budgeted marketing campaigns.

Merilee Kern's picture

Scoring Social Goodness via Xocial

XO SuperHeroes

Gamifying Goodness: New ‘Social Impact Scoring System’ Spurs a Movement of Competitive Kindness

How nice are you? The xocial online community is calculating and curating “competitive kindness” to help mere mortals out-nice each other, and make the world a better place

Are you using your superpowers for good? One optimistic online community called xocial (pronounced soh-shuhl) is now giving cause-conscious and otherwise kindhearted businesses and individuals the ability to do good, see good, feel good and measure good.

3 Ways to Give Your Social Media Marketing an Extreme Makeover

Social Media Marketing Makeover

You’ve probably heard people talking about how awesome social media marketing is, and how they’ve used it to do everything from grow their brand, to spike their traffic and bring in the conversions. All of that sounds nice, but what happens when you’re trying to find success in this field, and you’re coming up short?

If that scenario sounds like your experience thus far with social media, then it’s time for an extreme makeover. Clearly something isn’t working, but that doesn’t mean it can’t be fixed. Today I’ll show you three surefire methods to revamp your social media marketing strategy and start off on the right foot.

RealWire's picture

AdaptiveMobile expands product portfolio to secure multi-million user base on mobile messaging applications

New RESTful API enables the Company to bring carrier-grade security to messaging applications worldwide

DALLAS, January 26th, 2016 – AdaptiveMobile, the world leader in mobile network security, today launched its Messaging App Security – a new product that enables messaging applications to secure their user base from increasing volume and sophistication of threats.

Messaging applications – such as WhatsApp, Facebook Messenger, Viber and Kik – have experienced exponential growth over the past few years and are forecast to see a threefold increase in message traffic, from almost 31 trillion in 2014, to 100 trillion by 2019 globally. As users rapidly turn to mobile messaging applications, criminals are making use of proven techniques to exploit this increasing user base – sending phishing spam, eliciting money from scam messages and hacking devices to obtain personal information – making consumers vulnerable to attack and damaging the brand credibility of messaging applications.

RealWire's picture

Searchmetrics: US Consumers Turn To Amazon And Google For Holiday Gift Ideas

Searchmetric study: Gift sources 2015

20% say their phone is the only device they’ll use for researching gifts online this holiday shopping season

San Mateo – December 15, 2015 - 62% of US consumers will have researched Christmas gifts online by looking on Amazon this holiday shopping season, with 44% performing searches on Google according to a new study. Mobile phones are expected to play a big role, with around 67% of people planning to use their smartphones for researching gifts and 20% saying their phone will be the only device they use for the task.

The findings come from Searchmetrics, the leader in search and content performance, which polled 2,000 US adults[1] about how they will be researching seasonal gifts online this year.

Bryan Ruby's picture

Livefyre Engagement Cloud Is Much More Than Comments

Social Library found in Livefyre Engagement Cloud

When Livefyre announced their new Livefyre Engagement Cloud on Wednesday, Jordan Kretchmer claimed that "Today, we’re going to make some history". With history yet to be written, this could come across as typical grandstanding made by a company's CEO and founder. Yet the deeper you dig into this story, the more you realize if not history being made then at the very least Livefyre has charted a better course for user engagement and the use of user generated content.

Chandni Bhagchandani's picture

Driving Employee Engagement with Social Intranet Software

Employees are disengaged at work, and organizations have been exploring how social and digital technologies can address this problem. The key to success in business is to have a connected, integrated and involved employee base. All over the world, enterprise-grade intranet portals are currently used in the digital workplace to improve synchronization, store corporate documents, policies and executive directives, and thus, bolster productivity.

The Basics of Intranet

The concept of an intranet is very similar to that of the internet, with one major difference - It is a closed and secure network within the scope of a company or a business which cannot be accessed from outside. The article looks at what is the actual enterprise situation when it comes to enterprise intranet solutions and how the gap can be closed with social intranet solutions. The way information and knowledge is stored, shared, accessed or retrieved, needs to be made simpler so that users can build his/her own connects within the company.An intranet portal in place addresses a multitude of problems. Some of them are:

Bryan Ruby's picture

Ambulance Chasing: A Social Media Success Story

When it comes to posting online about my own personal misfortune, I have one simple rule. Don't talk about it until you can tell the story with a sense of humor. Yet, when it comes to a visible personal injury the first question you inevitably have to answer is, "What happened to you"? Three weeks ago, I was in a bicycle accident where I landed on my shoulder and broke my clavicle (collar bone). I'm better now, but I'm still wearing an arm sling. My first attempt of bringing humor to the situation was on Twitter.

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