Four Key Marketing Strategies Helping Business Groups of all Sizes ‘"Diet for Dollars" to Boost Bottom Lines as Innovative Workplace Wellness Approach
While the modern-day workplace is rife with technology and other advancements that have made it more efficient, productive and profitable from a business standpoint, it seems much of that progress is having an adverse effect on the collective waistline—and well-being in general—of America’s workforce.
According to James A. Levine, an obesity specialist at the Mayo Clinic, “… Sedentary jobs have increased 83% since 1950 and physically active jobs now make up only about 25% of our workforce, which is 50% less than in 1950.” According to Dr. Vince Kerr, director of Health Care Management at Ford Motor Company, obesity in particular has a “devastating impact” on employees’ health and, in turn, creates a ripple effect on their employers’ bottom line. He further explained that companies experience a loss in excess of $12 billion per year due to lowered productivity, higher healthcare rates, elevated health and disability insurance premiums, increased absenteeism and other associated weight and obesity-related conditions.
When it comes to boosting employee productivity, it is not uncommon for companies to implement once-every-season tactic of distributing bonuses and other perks. However, as time goes on, employee priorities tend to shift from monetary gain to flexible working hours and more. Employee productivity, therefore, should be a company’s priority all year round. After all, a company is only as good as its employees.
Be it customer satisfaction, driving key company metrics, handling large investments, all activities are crucial to a company’s success. Camaraderie between employees and their heads increases recognition, makes communication easier and forms a strong company culture under which employees can work with genuine interest.
Here are the 4 basic ideas that will increase work productivity no matter what the case or reason.
You’ve probably heard people talking about how awesome social media marketing is, and how they’ve used it to do everything from grow their brand, to spike their traffic and bring in the conversions. All of that sounds nice, but what happens when you’re trying to find success in this field, and you’re coming up short?
If that scenario sounds like your experience thus far with social media, then it’s time for an extreme makeover. Clearly something isn’t working, but that doesn’t mean it can’t be fixed. Today I’ll show you three surefire methods to revamp your social media marketing strategy and start off on the right foot.
Software as a Service (SaaS) can turn out to be the Sales and Marketing’s biggest demon if the business plan is a faulty one. The SaaS model itself has little to take blame. SaaS was to be shared with entities that could construct the ideal enterprise level solution and provide its constant support during the implementation. It doesn't always work out that way, but some solutions work better than others.
Hadoop like many of the other big data solutions has been a game changer. Unlike other big data solutions, Hadoop is more accessible. Amongst others, its benefits include...
That’s why I want to share with you the tips to make yours become a productive power page.
Your “About Me” page of your website should serve several purposes. For starters, it should introduce you to potential new readers. It should show off a bit of your personality and writing style, explain why you are someone who knows what you’re talking about, and simultaneously entertain and educate your readers. Sounds like a big task, right? Because it is.
Writing a solid About page isn’t easy, especially when you consider the dozens of other jobs that any blog maintainer already has on a given day.
But putting in a little bit of effort and making sure to include a few things will take your About page from a zero to a hero in no time.
Just in time for Spring. A review of the Blossom 8 Smart Watering Controller.
A few years ago, I wanted to replace the water controller for my lawn's sprinkler system. To my surprise, I found even the most basic controller was too expensive to justify replacing my failing system. Then came along Blossom. I found Blossom's original Smart Watering Controller was not only smarter than traditional controllers but also competitively priced. So in 2015, I bought the Blossom, installed it, and smartly watered my lawn all summer long. To date, it is one of the best investments I've made when it comes to lawn care.
This year Blossom is introducing its new, eight-zone Blossom 8 Smart Watering Controller. Featuring Wi-Fi connectivity and a sleek, slim, low-profile design, Blossom 8 is a highly reliable, simple, cost-effective solution that takes the guesswork out of controlling your sprinklers and simplifies your life. Blossom is continuing its efforts in changing the way we water our lawns. They're doing this by moving away from conventional watering controllers that don’t take actual water needs to a smart system that waters based on vegetation type and rainfall numbers into account.
Tapping into the power of cloud computing, Blossom 8 self-programs existing sprinklers based on local forecast and daily data from thousands of weather stations and satellites – combined with user feedback – to create the ideal watering schedule. Blossom’s technology helps ensure that each section of a yard is specifically watered based on layout and vegetation.
Over the years, I've told people that CMS Report is a side business. While I would never become rich from this blog, I've been lucky enough to have been able to put a little extra cash in my wallet from this website's ad revenue. In truth, what has actually sustained CMS Report is not money but my passion for information systems. I absolutely love this magical process where people, hardware, software, and infrastructure come together to improve the business or organization. A decade ago, I could find no better example of information systems in the real world than the content management system. I decided to write about CMSs and created a blog and website to host those articles. After spending ten years as this site's founder, editor, and primary writer I've decided it is time for me to move on to some new challenges.
Niels Hartvig recently posted that Umbraco 7.4 has been released. With much focus on improving the user experience, this new version of Umbraco is being subtitled as the "Content type editor update".
Features and improvements highlighted in this update includes a new content type editor, some UX improvements, media library improvements, a password for the user panel (no dashboard), and a model builder.
The ubiquitous spread of mobile devices has reached a fever pitch, and, yet, it still shows no signs of slowing down. Over 6 billion smartphones are projected to be in use by 2020, which means your website — and anything related to your online presence — better perform amazingly on a mobile device. Text, graphics, calls to action, video — it all needs to make sense and load quickly across a variety of smaller screens and operating systems, or you stand to lose out on traffic and dollars. Especially since video content continues its meteoric rise in popularity over other types, the need for optimized video is especially crucial.
Regardless of whether you're a marketer, a small-business owner, a blogger, or a YouTube star, the time for making great video — LAI Video can help with that — and optimizing that video to ensure it's easy to watch on a mobile device is now. Here are six keys to improving your video optimization so it works and looks great across the mobile spectrum.
Content marketing remains essential to a business’s success. Nearly every Internet-savvy business owner is well-aware of the necessity of producing content to gain visibility and grow brand awareness. However, as content floods all corners of the Web, businesses are beginning to see that not just any content will satisfy their hungry audiences ― only fresh, exciting, high-quality content will do. Unfortunately, high-quality content comes at a cost.
While setting up a company blog may take five minutes, filling that blog takes years of effort, and in business, time and money are forever linked. New businesses just taking their first tentative steps into the content pool would do well to understand just how much they should spend to produce the content they need to succeed ― or they might drown in expenses before the year is through.