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6 Keys to Improving Your Video Optimization for Mobile

Mobile Devices

The ubiquitous spread of mobile devices has reached a fever pitch, and, yet, it still shows no signs of slowing down. Over 6 billion smartphones are projected to be in use by 2020, which means your website — and anything related to your online presence — better perform amazingly on a mobile device. Text, graphics, calls to action, video — it all needs to make sense and load quickly across a variety of smaller screens and operating systems, or you stand to lose out on traffic and dollars. Especially since video content continues its meteoric rise in popularity over other types, the need for optimized video is especially crucial.

Regardless of whether you're a marketer, a small-business owner, a blogger, or a YouTube star, the time for making great video — LAI Video can help with that — and optimizing that video to ensure it's easy to watch on a mobile device is now. Here are six keys to improving your video optimization so it works and looks great across the mobile spectrum.

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The Costs of Content and Why You Should Pay Up

Content Marketing Notes

Content marketing remains essential to a business’s success. Nearly every Internet-savvy business owner is well-aware of the necessity of producing content to gain visibility and grow brand awareness. However, as content floods all corners of the Web, businesses are beginning to see that not just any content will satisfy their hungry audiences ― only fresh, exciting, high-quality content will do. Unfortunately, high-quality content comes at a cost.

While setting up a company blog may take five minutes, filling that blog takes years of effort, and in business, time and money are forever linked. New businesses just taking their first tentative steps into the content pool would do well to understand just how much they should spend to produce the content they need to succeed ― or they might drown in expenses before the year is through.

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How To Turn Any Second-rate Content Into A Smarter Campaign Asset

Photo courtesy of 9355 via Pixabay.

When people reuse and recycle things, they are seen as environmental warriors. But when content marketers repurpose content, are they just being lazy? A big NO.

Every single piece of content that we consume online is a product of someone’s genius, creativity, and time. Content creation is not for everyone. Creating content that is relevant and creative remains one of the greatest challenges that marketers face, the Content Marketing Institute said in a study [pdf]. It’s not only about finding the right topic or inspiration, but also finding the time and pulling all resources. A recent survey by TechValidate reported that 43% of content marketing professionals take four to six weeks before their teams or organizations can come up with a content strategy that works.

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Tech for the Hungry: Why Technology is Key for Feeding the World

What a great irony it is that we live in a world where there is more than enough food to feed all seven billion people, yet statistics show that 870 million people go hungry every year. One person out of every nine lacks the daily nutritional requirements to “be healthy and lead an active life.” At this point, ending world hunger depends not on getting more food, but on improving technologies that identify where it is needed most, and get it distributed there quickly and efficiently. New technologies are saving impoverished, starving populations especially in eastern, central, and southern Africa. Research shows that half of those in need are in Asia and the Pacific, and another quarter are on the African continent.

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Big Data Predictions 2016: The Big Four

It's that time of year again; time for technology experts and service providers alike to make their top predictions for 2016. It's no surprise that big data ranks highly yet again, as companies look for new ways to leverage this resource and make sure they've got the right staff for the job. Here are four of the biggest big data predictions for the coming year.

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Agility CMS updated with December 2015 Release

New Agility Media and Documents feature within text editor

A few days ago, the Agility CMS Team released an update that includes new features and bug fixes. This is the first update since the "big upgrade" threee months ago when Agility introduced a significant rebuild and redesign of its content management system's interface.

Among the bug fixes, probably the most annoying one to me was a bug hat prevented users from being able to delete a linked content item from within grid view. Previously, a user was required to click on the "Edit Content" button in order to remove an item. Before the fix, the work-around was sufficient but annoying due to the changes involved in the expected workflow. Overall though, as a user of the Agility CMS, I've been pretty impressed how much Agility got right in the redesign that the waiting time for the fix was acceptable to me.

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4 Quick Time Hacks for Anyone Dealing With Big Data

Visualization and Big Data

Data can be incredibly difficult to deal with, especially when it's coming in large waves. However, there are some wonderful ways to deal with big data that will allow you to save time. And saving time is a good thing — especially for bigger companies.

Tool 1 - Data Visualization

So you have the data, but what’s it saying? The best tool to utilize in order to utilize your data is data visualization tools (such as those provided by DataHero). These are things like graphs and other ways to visually show what the data is saying — such as a map showing where consumers are or are more likely to purchase. Since spreadsheets can be difficult to look at for a long time, and it can result in hours of time wasted, using ways to make it easy to visualize the data makes using it or interpreting it faster. Depending on the type of data you are trying to interpret, the visual should be different — i.e. using a scatter plot to compare two measurements, while a line graph would be better for something over time.

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How to Secure your WordPress Site: Top 5 Tips

Automatic Updates - Wordpress

WordPress is one of the most popular CMS tools in the world with more than 16 million live websites running it. Sadly, this fact alone has made it a popular target for a growing number of cybercriminals who constantly crawl the web to identify vulnerable WordPress versions or plugins, in order to get control over the website.

Many small website owners don't think about website security, imaging that no one will ever bother to hack them, and that’s why they are so attractive to hackers. If that applies to you stop now and read: “How much is your website worth on the Black Market?

We’ve picked out the five most critical risks which can affect WordPress installations, and advise on how best to avoid them - follow these simple tips to secure your WordPress from over 90% of intrusions.

Make sure your WordPress, its Plugins and Themes are Constantly Up To Date

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5 Ways Small Businesses Benefit From Cloud Storage

Cloud storage is surging in the small business world. Popular names such as Dropbox, Google Drive, and Apple iCloud are used by companies. A 2015 survey by Clutch found that out of 438 participating small businesses, about 53% were storing data in the cloud. These are companies with as many as 1,000 employees. There are many other storage providers on the market, including VMware, SolidFire, Docker, OpenStack, etc.

 The majority of cloud vendors provide similar services. While many articles point to how to select one over the other, how your business stands to benefit is an important factor. Many business leaders focus on the concerns. The benefits, however, are many and often outweigh any downsides. That does depend on your company and industry, but the challenges that have arisen with cloud storage in the past have yielded effective solutions now widely available.

Network and data management are much less of a burden when you use cloud storage. Here are five ways small businesses are benefiting from it today.

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Top 3 SEO Tips For CMS-Based Websites

Search Engine Optimization

SEO is important for most businesses as a source of sales leads or e-commerce revenue — often the most important. For any SEO campaign to succeed, the company website must be properly configured and maintained; if it isn’t, Google will not be able to read or understand the website’s content, and as a result won’t display its pages to search engine users. For all intents and purposes, the company will be invisible. 

To make your CMS website perform for SEO, pay special attention to these three areas.

1.  How to Resolve Technical SEO Issues

The very best way to keep a website functioning smoothly for SEO is to set up a Google Search Console account and use the site crawl errors report function. The purpose of this report is to alert you to any website issues that are preventing Google from reading and interpreting your website. These issues include duplicate content, site speed deficiencies, broken links and URL problems.

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