Four Key Marketing Strategies Helping Business Groups of all Sizes ‘"Diet for Dollars" to Boost Bottom Lines as Innovative Workplace Wellness Approach
While the modern-day workplace is rife with technology and other advancements that have made it more efficient, productive and profitable from a business standpoint, it seems much of that progress is having an adverse effect on the collective waistline—and well-being in general—of America’s workforce.
According to James A. Levine, an obesity specialist at the Mayo Clinic, “… Sedentary jobs have increased 83% since 1950 and physically active jobs now make up only about 25% of our workforce, which is 50% less than in 1950.” According to Dr. Vince Kerr, director of Health Care Management at Ford Motor Company, obesity in particular has a “devastating impact” on employees’ health and, in turn, creates a ripple effect on their employers’ bottom line. He further explained that companies experience a loss in excess of $12 billion per year due to lowered productivity, higher healthcare rates, elevated health and disability insurance premiums, increased absenteeism and other associated weight and obesity-related conditions.
While the retail industry crisis has been well-reported, particularly with respect to dwindling foot traffic to brick-and-mortar stores. However, even as consumers turn to shopping online and via mobile devices in droves, it’s shocking to learn that fully 97% of visitors to eCommerce and other sales-minded sites bail out without purchasing on their first visit. As concerning is that approximately 70% of shoppers who do add items to their online shopping cart do not complete the purchase. Amid improved consumer confidence, with the April 2015 confidence index of 95.2 well above April 2014's 81.7 rating, clearly there’s a severe disconnect between vendors and the marketplaces they hope to serve—a situation resulting in some serious economic opportunity loss. These disparities are also among the biggest misperceptions that both online and offline marketers hold.
New offering to help businesses go global faster by addressing the complexities of localizing content
WAKEFIELD, MA – December 19, 2016 – SDL (LSE:SDL) announced today the launch of a new SDL Localization Process Consulting offering to help organizations lower the cost and complexity involved in localizing and managing global content.
With 79 of the world’s largest 100 brands currently powered by SDL, the new offering combines expert knowledge and 24 years’ experience in helping global customers follow industry best-practice and define optimal end-to-end processes for content localization.
Zurich – 29, 09, 2016 – Swiss Post Solutions (SPS), a global full-service provider in physical and digital document management, and Celaton, an artificial intelligence software company, today announced a strategic partnership. The partnership will combine SPS’ expertise in process optimisation and the automation of manual tasks, with Celaton’s inSTREAM™ software, to deliver solutions that address the increasing demand for fully automated business processes.
Amid the release of new data* on American small businesses revealing that that, in November 2015, the economic outlook among U.S. small business owners—down nearly 2 points year-over-year—has finally stabilized after a 6-month decline, there’s cause for entrepreneurs to be optimistic for the year ahead.
Whether or not that outlook begins to uptick not only depends upon how agile, adaptable, creative and resourceful entrepreneurs can be in planning for, or reacting to, market conditions, revenue and brand-building opportunities and other key concerns, but also how well they maintain a forward-thinking mindset.
Towards this end, tomorrow’s smart and successful entrepreneur will have their bases well-covered on these five fronts in particular.
Data can be incredibly difficult to deal with, especially when it's coming in large waves. However, there are some wonderful ways to deal with big data that will allow you to save time. And saving time is a good thing — especially for bigger companies.
Tool 1 - Data Visualization
So you have the data, but what’s it saying? The best tool to utilize in order to utilize your data is data visualization tools (such as those provided by DataHero). These are things like graphs and other ways to visually show what the data is saying — such as a map showing where consumers are or are more likely to purchase. Since spreadsheets can be difficult to look at for a long time, and it can result in hours of time wasted, using ways to make it easy to visualize the data makes using it or interpreting it faster. Depending on the type of data you are trying to interpret, the visual should be different — i.e. using a scatter plot to compare two measurements, while a line graph would be better for something over time.
Corporate IT will need to manage a wide range of issues affecting the IT strategy agenda
Matrix42, a top provider of software for workspace management, today revealed that Unified Endpoint Management tops the list of IT trends that companies will see in 2016. Other areas of IT that will have a major impact include mainstream adoption of wearables and smartwatches, Internet of Things, Social ITSM and workspace aggregation.
Oliver Bendig, CTO of Matrix42 has analyzed the trends affecting the modern IT workspace and identified 10 key areas that companies will need to manage in 2016.
The cloud computing marketplace is an evolving landscape filled with corporate giants, plucky startups, and creative innovators intent on launching the next big cloud breakthrough. In this constantly shifting environment, many cloud competitors are diligently working on ways to get an edge over their rivals. Part of this strategy, at least on the part of the larger cloud companies, involves acquiring cloud startups that feature unique services and products. This helps the larger companies diversify their offerings, increase their share of the market, and incorporate new ideas with the goal of moving their business forward. It’s a model that has been used in other industries, so it should come as little surprise that the cloud marketplace is pursuing it. Recent history shows the big names in cloud computing are eager to acquire promising startups. The following is just a brief look at acquisitions from the past few months.
The cloud hit the scene with an unprecedented impression, enabling companies to run their servers, store their data, and manage their business with the secure, compact, and remote services of the cloud. While many businesses are still uncertain about the move, countless others have embraced the technological advancement and made the leap, reaping outstanding benefits in the process. Whether it is a boost in productivity, reducing wasted space, or a significant cut on general costs, the cloud is quickly being hailed as a great choice. One such success story demands attention with the numbers to back it up.