Marketing professionals and IT departments should have equal urgency when securing their business technologies. For instance, content management systems became immensely safer with encryption. Biztech experts across teams must collaborate to develop a secure strategy to protect digital assets in CMS environments. These are the best practices and methods to follow for implementation.
Influencer marketing has become a popular way for brands to connect with their audiences. With social media platforms driving consumer decisions, businesses are investing in these partnerships to expand their reach and boost conversions. Yet, while these collaborations can deliver impressive results, they also come with potential pitfalls that brands must handle carefully.
Social media evolved from a way to connect with friends and family to discover brands and new products that make life easier. Many businesses that use platforms like TikTok or Instagram have found success with it over the years.
The rapid growth of e-commerce has created immense opportunities for businesses, but it has also introduced a host of financial risks. Online retailers face all kinds of challenges that can impact revenue and long-term stability. As digital commerce continues to evolve, so do the tactics that cybercriminals use. E-commerce companies need to implement various security measures to protect themselves from financial vulnerabilities.
The evolution of remote work has necessitated a transformation in recruitment strategies, particularly in conducting virtual interviews and onboarding remote employees. For businesses and professionals, mastering these processes is crucial to attracting and retaining top talent in a competitive landscape.
Conducting virtual interviews requires more than just a reliable internet connection. To effectively assess candidates in a remote setting, companies must do the following.
Mobile apps offer another way to engage donors and remind them a nonprofit needs their contributions to thrive. Watching technology combine with philanthropy is thrilling. Nonprofits have struggled over the years to attract and retain donors, but tapping into app technology improves the odds.
Nonprofits are already using mobile app technology to build relationships with the people they serve and those who believe in their causes. Knowing mobile apps can drive success and implementing them for success are two different things. Many factors come into play, such as what type of device people use, how the app functions and what the organization should offer through the app.
Many people think customer relationship management (CRM) tools are primarily used by sales professionals. However, these products can also improve client experiences by giving personnel more insights into behaviors, preferences and pain points. Perception changes that position CRM software as a customer experience driver can help those in people-oriented roles get better results and become more productive.
Many small-business owners are considering how cloud computing could help them strengthen their internal operations, reach new customers and more. What are some specific advantages of adopting such technologies?
Cloud products allow business owners to handle key parts of their operations more efficiently. Whether someone needs to update a client list or find a specific document, cloud computing tools let them do so in minutes.
Mergers and acquisitions (M&As) can be a beneficial but challenging undertaking in any industry. Even after months of careful planning, businesses must monitor their M&A’s success to determine any necessary strategy changes in the future. That’s not always as easy as it seems, especially in the digital content industry.
Sales content management systems (CMS) are crucial for organizing content assets and ensuring sales reps can engage prospective customers with the right content. Without a CMS, sales reps typically feel overwhelmed with the content they must choose during their sales process. Various types of content can stimulate information overload and sales content redundancy. However, a well-organized CMS will help a sales team stay prepared throughout the sales journey, ensuring productivity and efficiency.
WordPress is one of the world’s most popular content management systems (CMSs). While it was first invented with the primary intention of publishing blogs, it has long since evolved. Today, WordPress can create different websites for a range of purposes.
This CMS offers many plugins and tools that can help you optimize your website. While not traditionally designed for WordPress, one tool that can prove vital to create a more refined experience for site visitors is ChatGPT. Here are five ways you can utilize ChatGPT to optimize your WordPress website.