Eleanor is the founder and managing editor of Designerly Magazine with a passion for sharing business leadership and branding strategies. She’s also a web design consultant with a focus on customer experience and user interface.
After a time, all landing pages start to take on a similar look and feel. You see a beautiful headline, sharp layout, some descriptive content and a call to action (CTA) button. In fact, many designers use css frames that make designs look even more familiar due to layout and features.
A unique landing page can help users sit up and take notice. They see something is different about this page and wonder what they can learn that’s new. One of the best ways to figure out how to create a page that is different from your competitors is studying the unique pages of other designers.
How you build and design your website, you should always have UX (user experience) at the forefront of your processes.
Without a good focus on UX, you may end up with a website that keeps visitors from engaging with your small business. Yet, a site that establishes long-term relationships with customers is key to growth and profitability.
Though most experts say UX is fundamental to online business success, maintaining a high-quality user experience at all times is no easy feat. One way to ensure the user experience is meeting user expectations is by analyzing your big data results.
Here are some ways business owners use it to improve UX.
The right packaging shows your customers you care about their needs. Creating an excellent customer experience (CX) involves everything from your website to interactions to opening the product. Good packaging design helps build consumer confidence and shows them they can trust you to understand them.
E-commerce has a unique challenge with packaging. Not only do you have to consider the outer container for your product but you must think about the materials in the package, such as the box, padding, invoice and instructions.
Websites, social media and other digital channels have become the primary means of discovery and engagement. Since traditional branding has shifted to digital applications, maintaining a strong presence online is essential for building trust and credibility.
Yet, if this presence requires you to rebrand, a strategy will need more planning than you might think. That is why there are several considerations to keep in mind when planning your digital-first rebranding strategy.
Governance models determine how an organization’s leaders interact with others at a business and clarify parties’ responsibilities. Although it is increasingly common for companies to have single models affecting all activities, establishing these frameworks for specific goals or priorities is another option.
Before exploring how governance models keep companies compliant and employees accountable for their actions, let’s look at some of the most common types. Learning about them can make it easier to decide which one to use.
How to Foster a Winning Relationship with Your Website Redesign Team as a Client
Redesigning your website is an exciting proposal. A positive experience with your website design team happens when communication is clear. You can avoid bottlenecks and endless email loops, hashing out the details by improving processes and communications from the start. Here are some best practices as a client to foster a winning relationship with your website redesign team that results in a stellar site experience.
After a time, all landing pages start to take on a similar look and feel. You see a beautiful headline, sharp layout, some descriptive content and a call to action (CTA) button. In fact, many designers use css frames that make designs look even more familiar due to layout and features.
A unique landing page can help users sit up and take notice. They see something is different about this page and wonder what they can learn that’s new. One of the best ways to figure out how to create a page that is different from your competitors is studying the unique pages of other designers.
Customer data is necessary for small businesses. It helps them understand customer wants and needs and how they interact with brands. In a world where competition is high, companies can leverage data to stand out more and create impactful experiences for customers.
Customer experience has always been the go-to strategy for businesses, and for good reasons. In a study by PwC, researchers found that 42% of consumers are willing to pay more for a better experience.
How you build and design your website, you should always have UX (user experience) at the forefront of your processes.
Without a good focus on UX, you may end up with a website that keeps visitors from engaging with your small business. Yet, a site that establishes long-term relationships with customers is key to growth and profitability.
Though most experts say UX is fundamental to online business success, maintaining a high-quality user experience at all times is no easy feat. One way to ensure the user experience is meeting user expectations is by analyzing your big data results.
Here are some ways business owners use it to improve UX.
Cybersecurity is important to all businesses that exist online. It allows them to operate without interruption from hackers' financial exploits.
Even if your company is planning to use email or has a small website in mind, your business needs to integrate cybersecurity into that plan.
The theft of data and sensitive information is becoming more common in fraud reports. According to Verizon’s Data Breach Investigations Report for Small Business, Ransomware has increased by 13% in a total of 25% breaches.
The right packaging shows your customers you care about their needs. Creating an excellent customer experience (CX) involves everything from your website to interactions to opening the product. Good packaging design helps build consumer confidence and shows them they can trust you to understand them.
E-commerce has a unique challenge with packaging. Not only do you have to consider the outer container for your product but you must think about the materials in the package, such as the box, padding, invoice and instructions.
Data protection involves more than just keeping your customers’ personal information safe. You also must be aware of state, federal and international laws regarding data privacy compliance. Busy entrepreneurs may find data protection falls to the wayside amidst the dozens of tasks vying for attention.
The thing that makes you stand out from competitors is the experience you provide your customers. Fortunately, more and more technology is making it easier than ever before to offer a positive customer experience (CX) to your clients. You don’t have to reinvent the wheel.
Simply tap into the power of new advances in big tech. Some tech products may be fairly expensive when they first release but drop in price later. Know your budget limits for new items and wait for a deal before adopting them.
