Eleanor Hecks

First Name
Eleanor
Last Name
Hecks

Member for

2 years
About

Eleanor is the founder and managing editor of Designerly Magazine. She’s also a web design consultant with a focus on customer experience and user interface. She lives in Philadelphia with her husband and dogs, Bear and Lucy.

Latest Posts

Unique Landing Pages All Web Designers Can Learn From

After a time, all landing pages start to take on a similar look and feel. You see a beautiful headline, sharp layout, some descriptive content and a call to action (CTA) button. In fact, many designers use css frames that make designs look even more familiar due to layout and features.

A unique landing page can help users sit up and take notice. They see something is different about this page and wonder what they can learn that’s new. One of the best ways to figure out how to create a page that is different from your competitors is studying the unique pages of other designers. 

Why Data Transparency Leads to Stronger Customer Experience

Customer data is necessary for small businesses. It helps them understand customer wants and needs and how they interact with brands. In a world where competition is high, companies can leverage data to stand out more and create impactful experiences for customers.

Customer experience has always been the go-to strategy for businesses, and for good reasons. In a study by PwC, researchers found that 42% of consumers are willing to pay more for a better experience. 

How Big Data Is Used to Strengthen UX

How you build and design your website, you should always have UX (user experience) at the forefront of your processes.

Without a good focus on UX, you may end up with a website that keeps visitors from engaging with your small business. Yet, a site that establishes long-term relationships with customers is key to growth and profitability.

Though most experts say UX is fundamental to online business success, maintaining a high-quality user experience at all times is no easy feat. One way to ensure the user experience is meeting user expectations is by analyzing your big data results.

Here are some ways business owners use it to improve UX. 

The Top Online Security Measures All Small Businesses Should Take

Cybersecurity is important to all businesses that exist online. It allows them to operate without interruption from hackers' financial exploits. 

Even if your company is planning to use email or has a small website in mind, your business needs to integrate cybersecurity into that plan. 

The theft of data and sensitive information is becoming more common in fraud reports. According to Verizon’s Data Breach Investigations Report for Small Business, Ransomware has increased by 13% in a total of 25% breaches.

Fostering a culture of security is crucial in business. It can increase consumer confidence and maintain your business's online safety. 

What Your E-Commerce Needs to Know About Proper Packaging

The right packaging shows your customers you care about their needs. Creating an excellent customer experience (CX) involves everything from your website to interactions to opening the product. Good packaging design helps build consumer confidence and shows them they can trust you to understand them. 

E-commerce has a unique challenge with packaging. Not only do you have to consider the outer container for your product but you must think about the materials in the package, such as the box, padding, invoice and instructions. 

Four Clear Signs that Your Business Isn't Paying Enough Attention to Data Protection

Data protection involves more than just keeping your customers’ personal information safe. You also must be aware of state, federal and international laws regarding data privacy compliance. Busy entrepreneurs may find data protection falls to the wayside amidst the dozens of tasks vying for attention.

5 Technologies to Boost Your Customer Experience

The thing that makes you stand out from competitors is the experience you provide your customers. Fortunately, more and more technology is making it easier than ever before to offer a positive customer experience (CX) to your clients. You don’t have to reinvent the wheel. 

Simply tap into the power of new advances in big tech. Some tech products may be fairly expensive when they first release but drop in price later. Know your budget limits for new items and wait for a deal before adopting them. 

Monthly Subscriptions: What You Need to Know

Do you offer a product or service that would work well with monthly recurring billing? Subscription boxes and ongoing relationships both can be quite profitable for small businesses. However, there are some things you need to know before you take on this type of client relationship.

What Are the Types of Monthly Subscriptions?

Subscrybe recently reported the subscription economy will hit $274 billion this year, or increase by 23% between 2021 and 2022. If you’ve been thinking about jumping into this business model, now is the perfect time with so much growth.

Why CTAs Matter Greatly to Your Conversion Rates

A call to action (CTA) on your website is more than a carefully chosen phrase. It’s also a mechanism for encouraging your visitors to convert. Here’s a closer look at why and how the kinds of CTAs you choose could impact your business outcomes. 

The Right Words Can Make Offers Seem More Appealing

Writing a compelling CTA means putting yourself in the position of your target visitors and understanding what words would most likely cause a favorable response and which ones might make them disinterested or even annoyed. 

What You Need to Know About the Roc Programming Language

Roc is a functional programming language. It’s a newer language, but similar to Haskell in many respects. If you’re looking for a new language to learn, Roc may be well worth your consideration as a compile-to-binary language. It’s very functional and focused on solutions, which works well with those who already have mathematical and engineering capabilities. 

You'll find many similarities to Elm because the company releasing the new programming language is highly familiar with Elm's developer Evan Czaplicki. Roc picks up where Elm stops, helping in use cases that are out of Elm's scope.