Eleanor is the founder and managing editor of Designerly Magazine with a passion for sharing business leadership and branding strategies. She’s also a web design consultant with a focus on customer experience and user interface.
Small-business owners and freelancers are often one-person operations or have limited staff. They may rely on a single big client for most of their revenue. Unfortunately, even long-term relationships can change on a dime, and you might lose your biggest customer.
In forums across the internet, entrepreneurs lament a sudden loss of their income. Their longtime client hires a new manager and they cut ties, someone goes out of business, a customer dies or they outsource to another country or even move operations in-house.
Things may seem bleak, but there are ways to recover and thrive after losing your biggest customer.
Customer data is incredibly beneficial for allowing company representatives clear feedback about what people like and dislike, along with the aspects that would earn or retain their loyalty. However, this is an era when many hesitate to provide information about themselves, typically because they want to know how the recipients will use it. Zero-party data can solve these problems.
AI-driven marketing has the power to change how businesses engage with their customers, offering unprecedented levels of value. However, while many companies use it to optimize their strategies, consumer sentiment around its use is more complicated than it seems. Therefore, understanding how people truly feel is crucial for brands looking to stay ahead.
Generative AI has quickly become a game changer for marketers, opening doors to new opportunities and enhancing how businesses execute campaigns. It has allowed marketers to create personalized content at scale while automating tasks that once took hours.
In today's digital landscape, it makes sense for you to transition your brick-and-mortar store to an e-commerce platform. Today's customers want convenient, flexible shopping experiences with around-the-clock access to goods and services.
Of course, taking advantage of a broader customer base, lower overhead costs and the ease of targeted advertising requires a careful, well-thought-out approach. Here are eight tips to help you launch your e-commerce business model.
Earth Month in 2025 is an opportunity for you to lead with purpose. People pay attention to how brands show up, and they expect more than just a green logo or a recycled social post. Your customers want to see action, not just talk.
You don’t need to be a global giant to make an impact. Whether you run a growing business, design for ethical brands or manage marketing campaigns, this month is your chance to do something real — and make it stick long after April ends.
Although a product’s packaging protects what’s inside, it can also strengthen your brand, catch people’s interest and encourage repeat purchases. How can you capitalize on the package to make it an opportunity?
Finding reliable suppliers keeps your B2B business running smoothly. It ensures you get quality products, competitive pricing and on-time deliveries. The right partner can help you scale efficiently and build a strong reputation, but sourcing qualified leads isn’t always easy. Without a strategic approach, you risk supply chain delays or partnerships that do more harm than good. Knowing where to look, how to evaluate leads and how to convert them into long-term partners keeps your company on track.
Do you dream of connecting your small business with global audiences? Make it a reality with a scaling plan and determination. Consistent and practical branding should be the foundation. Then, consumers everywhere can identify you among thousands of competitors. Follow these recommendations to overcome the challenges designers, marketers and owners face during expansion.
Small-business owners and freelancers are often one-person operations or have limited staff. They may rely on a single big client for most of their revenue. Unfortunately, even long-term relationships can change on a dime, and you might lose your biggest customer.
In forums across the internet, entrepreneurs lament a sudden loss of their income. Their longtime client hires a new manager and they cut ties, someone goes out of business, a customer dies or they outsource to another country or even move operations in-house.
Things may seem bleak, but there are ways to recover and thrive after losing your biggest customer.
Customer data is incredibly beneficial for allowing company representatives clear feedback about what people like and dislike, along with the aspects that would earn or retain their loyalty. However, this is an era when many hesitate to provide information about themselves, typically because they want to know how the recipients will use it. Zero-party data can solve these problems.
AI-driven marketing has the power to change how businesses engage with their customers, offering unprecedented levels of value. However, while many companies use it to optimize their strategies, consumer sentiment around its use is more complicated than it seems. Therefore, understanding how people truly feel is crucial for brands looking to stay ahead.
Generative AI has quickly become a game changer for marketers, opening doors to new opportunities and enhancing how businesses execute campaigns. It has allowed marketers to create personalized content at scale while automating tasks that once took hours.
Websites, social media and other digital channels have become the primary means of discovery and engagement. Since traditional branding has shifted to digital applications, maintaining a strong presence online is essential for building trust and credibility.
Yet, if this presence requires you to rebrand, a strategy will need more planning than you might think. That is why there are several considerations to keep in mind when planning your digital-first rebranding strategy.
Governance models determine how an organization’s leaders interact with others at a business and clarify parties’ responsibilities. Although it is increasingly common for companies to have single models affecting all activities, establishing these frameworks for specific goals or priorities is another option.
Before exploring how governance models keep companies compliant and employees accountable for their actions, let’s look at some of the most common types. Learning about them can make it easier to decide which one to use.
