Merilee Kern

Four Key Marketing Strategies Helping Business Groups of all Sizes ‘"Diet for Dollars" to Boost Bottom Lines as Innovative Workplace Wellness Approach

While the modern-day workplace is rife with technology and other advancements that have made it more efficient, productive and profitable from a business standpoint, it seems much of that progress is having an adverse effect on the collective waistline—and well-being in general—of America’s workforce.

While the retail industry crisis has been well-reported, particularly with respect to dwindling foot traffic to brick-and-mortar stores. However, even as consumers turn to shopping online and via mobile devices in droves, it’s shocking to learn that fully 97% of visitors to eCommerce and other sales-minded sites bail out without purchasing on their first visit. As concerning is that approximately 70% of shoppers who do add items to their online shopping cart do not complete the purchase.

Size doesn’t matter: 5 ways predictive analytics prove your customer relationship management methods are likely falling short

Gamifying Goodness: New ‘Social Impact Scoring System’ Spurs a Movement of Competitive Kindness

How nice are you? The xocial online community is calculating and curating “competitive kindness” to help mere mortals out-nice each other, and make the world a better place

Are you using your superpowers for good? One optimistic online community called xocial (pronounced soh-shuhl) is now giving cause-conscious and otherwise kindhearted businesses and individuals the ability to do good, see good, feel good and measure good.