Marketing

CMS Expo in Chicago last week gave me a great opportunity to learn about a variety of content management systems. I spent most of my time at the conference getting out of my comfort zone by visiting with those companies and open source projects that I knew the least about their products and services. Unfortunately, this strategy also prevented me from visiting with my personal favorite CMS, Drupal. By the end of the conference, I felt I needed to treat myself by attending one of the final sessions in the Drupal track, "Social Drupal".

What key activities should you integrate? In what scenarios might you be smarter to leave the heavy lifting to an outsourced solution?  What elements are critically important right now when building your social relevance in the market?  Find this out and more at this practical advice session on how you can be using Drupal to capture the Social Media audience which awaits.

My hope for the session was that it would give me good pointers for how to connect my Drupal sites better to the social web. Lullabot's Blake Hall led this information packed session. Blake began the session by pushing his vision that this session should not just be called "Social Drupal" but also "Community Plumbing (without the crack)". The proposed rewriting of the title for this session is a reminder to the audience that Drupal has always been social.

Blake started the session reminding that one needs to take a look at the bigger picture by taking a look as your site's Social Media Strategy. This strategy would include the following elements:

• Authentic Story
• Honest Dialogue
• Engage your audience
• Activate the social media

While the big picture is always nice consider it's the details that help determine whether your site is going to succeed. From this point forward Blake focused on specifics and I feverishly did my best to keep up. Some of the notable remarks from Blake that caught my attention:

• First step is to take a look at your business goals and the resources you have available when building/supporting your site. Blake of course sees Drupal as being able to address both ends of this equation.
• Some of the social modules for Drupal he recommends include Feeds, Flag, Twitter, Dashboard, Fivestar, Messaging, Radioactivity (gotta check this one out!), and Organic Groups.
• Speaking of organic groups, take a look at groups.drupal.org: especially Social Networking Sites group to tap into Drupal community's expertise on social publishing.

As some of you know, I'm very interested in how government and large organizations are using information systems, collaboration tools, and social media. This past weekend, I had a chance to read some of the trade magazines stacked under my desk and collecting dust. I came across a great article published in Government Computer News that discussed how emergency management is using social media tools such as Facebook and Twitter.

The artice, written by Rutrell Yasin, lists five ways to use social media for better emergency response which include:

Guidelight Business Solutions, a custom software and web strategy company based in Texas, has put together a little video highlighting their experience at last month's DrupalCon in San Francisco. The video does a good job in capturing the fun, scale, and pace of a Drupal conference. At the start of the video, you'll also see a snip of video of me taken during an interview while we were waiting for one of the keynote speakers to come on stage. I'm honored to be included in a video among so many of the other talented faces that were there for DrupalCon.

I usually stay clear of search engine optimization (SEO) discussions, but I think this video is worth your time. In the video, Corey Eulas teaches SEO tips, tricks, and best practices found to increase traffic from search engines. This talk includes examples with a look “under the hood” of a few actual sites owned by members of the audience. You will "discover how to enhance user experience and usability while making your site more search engine friendly".

One of the more interesting concepts, I think, is the many ideas for how to incorporate microblogging (think Twitter) into your content management system.  Drupal Voices via Lullabot interviews Rob Loach and briefly talks to him about his Distributed Micro-Blogging proposal which received a grant from the Knight Foundation.  The audio recording is only two mintues long but there is enough there to get you started thinking how microblogging may eventually play a role in the larger world of content management.

One of the biggest unknowns for those of us that live in the north central United States...how many Drupal enthusiasts are there in our area?  Not knowing the answer to this question has been bothering me.  I have also been a little disturbed seeing the map so empty of a Drupal user group for my part of the region.  So I'm hoping those of you that are Drupal users from South Dakota and bordering areas will join me and others in the new South Dakota Drupal

So you want to write a successful blog?  Or perhaps just have a successful Website that people actually visit?  Lorelle reminds us just how to make your blog of interest to others.

I have many friends raised within countries which still play by these rules, where you are and do what your father or mother did, and maybe your grandparents before you, not what you want to do. Where apprenticeship programs are the only way into a trade. Where you are tested and found competent for a specific job, not because your heart leads the way.