How Big Data Is Used to Strengthen UX

How you build and design your website, you should always have UX (user experience) at the forefront of your processes.

Without a good focus on UX, you may end up with a website that keeps visitors from engaging with your small business. Yet, a site that establishes long-term relationships with customers is key to growth and profitability.

Though most experts say UX is fundamental to online business success, maintaining a high-quality user experience at all times is no easy feat. One way to ensure the user experience is meeting user expectations is by analyzing your big data results.

Here are some ways business owners use it to improve UX. 

In Exclusive Interview with the MMA Germany, Google’s Tobias Kellner Shares Insights for Marketers on the Privacy Sandbox

MUNICH – Google Germany Industry Relations Lead Tobias Kellner spoke recently with the MMA Germany in an exclusive video interview, where he offered insights on how Google’s Privacy Sandbox initiative plans to help digital marketers reach customers on multiple platforms, including mobile apps, without the use of third-party cookies.

The Top Online Security Measures All Small Businesses Should Take

Cybersecurity is important to all businesses that exist online. It allows them to operate without interruption from hackers' financial exploits. 

Even if your company is planning to use email or has a small website in mind, your business needs to integrate cybersecurity into that plan. 

The theft of data and sensitive information is becoming more common in fraud reports. According to Verizon’s Data Breach Investigations Report for Small Business, Ransomware has increased by 13% in a total of 25% breaches.

Fostering a culture of security is crucial in business. It can increase consumer confidence and maintain your business's online safety. 

Report by Perforce Software Forecasts that Streaming, the Cloud, and Creative Teams are the Future of Game Development

MINNEAPOLIS, August 18, 2022 – Perforce Software, a leading provider of versioning, collaboration, and planning tools across the software development lifecycle, announced the release of the 2022 Game Development Trends & Forecast report, which outlines trends, challenges, and predictions for the future of game development. Key findings suggest that Cloud Streaming will become the leading platform by 2025, and as teams continue to move toward hybrid/remote work environments, the ability to easily share and reuse assets will be critical to their collaboration efforts.

What Your E-Commerce Needs to Know About Proper Packaging

The right packaging shows your customers you care about their needs. Creating an excellent customer experience (CX) involves everything from your website to interactions to opening the product. Good packaging design helps build consumer confidence and shows them they can trust you to understand them. 

E-commerce has a unique challenge with packaging. Not only do you have to consider the outer container for your product but you must think about the materials in the package, such as the box, padding, invoice and instructions. 

Four Clear Signs that Your Business Isn't Paying Enough Attention to Data Protection

Data protection involves more than just keeping your customers’ personal information safe. You also must be aware of state, federal and international laws regarding data privacy compliance. Busy entrepreneurs may find data protection falls to the wayside amidst the dozens of tasks vying for attention.

New Research Suggests Media and Publishing Businesses Have The Best Performing Websites

Media and publishing companies have the best performing websites according to new analysis of all FTSE 100 and 250 homepages by an expert team at Contensis

Travel, hospitality and leisure and retail and grocery; industries which existentially rely on their online presence, failed to make it into the top half of the table. 

5 Technologies to Boost Your Customer Experience

The thing that makes you stand out from competitors is the experience you provide your customers. Fortunately, more and more technology is making it easier than ever before to offer a positive customer experience (CX) to your clients. You don’t have to reinvent the wheel. 

Simply tap into the power of new advances in big tech. Some tech products may be fairly expensive when they first release but drop in price later. Know your budget limits for new items and wait for a deal before adopting them. 

Peak season staff squeeze: 44% of retail leaders fear they don’t have enough staff to cope with next ecommerce rush

London, 18th July, 2022: 44% of retail leaders say they don’t have enough staff to support the upcoming peak season, and need to staff up. That’s according to new data from Delivery Experience Platform Sorted, which found that retail customer service and operations managers believe they are understaffed for the upcoming ecommerce rush, with 52% fearing service levels will drop as a result.

Bryan Ruby: Being in the Present Moment

I've been struggling as of late trying to find the time to write articles for my blog and websites. It's actually caused me some stress to not be writing because there is so much I want to say and share. I always feel that I'm so behind in my writing. This has been an ongoing theme for me but it's not because I don't have the time but instead because I have chosen higher priorities with my time than blogging.