Unique Landing Pages All Web Designers Can Learn From

After a time, all landing pages start to take on a similar look and feel. You see a beautiful headline, sharp layout, some descriptive content and a call to action (CTA) button. In fact, many designers use css frames that make designs look even more familiar due to layout and features.

A unique landing page can help users sit up and take notice. They see something is different about this page and wonder what they can learn that’s new. One of the best ways to figure out how to create a page that is different from your competitors is studying the unique pages of other designers. 

CMS Contensis Approved for G-Cloud 13

Content Management System (CMS), Contensis, whose customers include public sector organizations like police forces, councils, museums and universities, will be part of the UK Government’s G-cloud 13 initiative.

Contensis is a sophisticated API-first CMS, which supports any design that can be built in HTML. It has been part of G-Cloud since version two and has been included in every iteration of the framework for the last ten years.

G-Cloud 13 replaces G-Cloud 12 and will provide software services, together with associated support services, to UK central Government and public sector bodies.

Perforce Research: 68% of Online Shoppers Have Felt Like Throwing Their Phone Against the Wall

Minneapolis, MN., November 10, 2022 - Perforce Software, a provider of solutions to enterprise teams requiring productivity, visibility, and scale along the development cycle, released its Black Friday Consumer Report, revealing that 85% of consumers shop online or via a mobile app, with 59% using these digital channels as their primary holiday shopping channel. The study targeted U.S. consumers to better understand their holiday shopping habits and expectations of services and experiences of brands.

Inflight Wi-Fi: New framework paves the way for interoperable connectivity

London, UK, October 12th, 2022: The Wireless Broadband Alliance (WBA) today announced publication of “In-Flight Wi-Fi Connectivity: Improving Passenger Experience, Engagement and Uptake,” a report that explores how airlines, service providers and other stakeholders can make it faster and easier for travellers to get and stay connected onboard aircraft. The report is available as a free public download at https://wballiance.com/in-flight-wi-fi-connectivity/.

Upstream’s Mobile Identity: Online identification and first-party data collection in a post-cookie world

London, October 4th, 2022 – MarTech experts, Upstream, say its new patented technology can identify up to 85%[1] of a website’s visitors allowing for accurate and efficient mobile marketing in a fully private and compliant way. Upstream’s newly introduced Mobile Identity technology, part of the company’s mobile marketing automation platform, Grow, comes in time to address the digital advertising industry’s search for new identification methods, necessary due to the upcoming demise of third-party cookies.

SaaS Data Was the Target of 51% of Ransomware Attacks in the Last 12 Months

SAN FRANCISCO - September 27, 2022 - Odaseva, the leading enterprise data protection platform for Salesforce, today released the findings of a global survey that shows that organizations are largely unprepared for ransomware attacks on their data stored in SaaS platforms. Attacks on SaaS data are an increasingly common cybersecurity target, and they succeed in encrypting SaaS data half the time, leaving only half of the victims able to fully recover. Differentiating from other ransomware studies, the survey queried senior data professionals at large enterprises of 10,000 employees or more.

Ransomware attacks are successfully targeting both SaaS and cloud data

Quocirca Future of Work Study Tracks Rise of the Employee-centric Hybrid Workplace

London, UK, 27th September 2022: Quocirca today published the third edition of its Global Print 2025 study, analyzing how print and digital convergence is shaping today’s workplace. ‘The Future of Work, 2025’ reveals that post-pandemic transformation is proceeding at pace and that the role and requirements of the modern workplace are undergoing fundamental changes. As the energy crisis and ‘Great Resignation’ add increasing complexity to decisions by both employers and employees on the balance between home and office working, changes are set to continue.

The in-depth study was conducted among 1021 office workers and 521 IT decision-makers in SMBs and large enterprises in the UK, France, Germany, and the US.

Why Data Transparency Leads to Stronger Customer Experience

Customer data is necessary for small businesses. It helps them understand customer wants and needs and how they interact with brands. In a world where competition is high, companies can leverage data to stand out more and create impactful experiences for customers.

Customer experience has always been the go-to strategy for businesses, and for good reasons. In a study by PwC, researchers found that 42% of consumers are willing to pay more for a better experience. 

How Big Data Is Used to Strengthen UX

How you build and design your website, you should always have UX (user experience) at the forefront of your processes.

Without a good focus on UX, you may end up with a website that keeps visitors from engaging with your small business. Yet, a site that establishes long-term relationships with customers is key to growth and profitability.

Though most experts say UX is fundamental to online business success, maintaining a high-quality user experience at all times is no easy feat. One way to ensure the user experience is meeting user expectations is by analyzing your big data results.

Here are some ways business owners use it to improve UX. 

The Top Online Security Measures All Small Businesses Should Take

Cybersecurity is important to all businesses that exist online. It allows them to operate without interruption from hackers' financial exploits. 

Even if your company is planning to use email or has a small website in mind, your business needs to integrate cybersecurity into that plan. 

The theft of data and sensitive information is becoming more common in fraud reports. According to Verizon’s Data Breach Investigations Report for Small Business, Ransomware has increased by 13% in a total of 25% breaches.

Fostering a culture of security is crucial in business. It can increase consumer confidence and maintain your business's online safety.