Searchmetrics Study: Online Health Sites Are Long-Winded - And Searchers Couldn’t Be Happier

Submitted by RealWire on Thu, 11/16/2017 - 11:35

New Industry-Specific Google Ranking Factors Research Finds Health Industry Bucks Trend of Less is More for Increasing Visibility Online

SAN MATEO, Calif. (November 15, 2017) - Health-related websites must create highly relevant, long-form content tailored to answer searchers’ questions with more authority and clarity than other industries, according to a new Searchmetrics study that identifies key ranking factors for specific industries.

Some 77% of those seeking health-related content begin by searching online. Health publishers, online shops, insurance providers, state and not-for-profit healthcare suppliers can best meet searchers’ needs by delivering content that is longer than is typical in other online industries. The content must be well-structured, using bullets, headers and informative imagery, the Searchmetrics Ranking Factors study found. 

“The challenge for anyone in this sector is breaking through the clutter,” said Daniel Furch, Searchmetrics director of Marketing EMEA. “Finding a way to increase visibility in searches is one of the most important things you can do.”

Online health covers a range of content, from fitness tips and nutritional advice, to medical research studies and information from health insurance providers. 

“Google now better understands the type of information people are seeking on the subject of health, and it knows what elements best satisfy search queries within that individual vertical,” Furch said. “That means it’s important to have a vertical-specific approach to the way you optimize your content and web pages.”

Acquia Names Michael Sullivan CEO, Dries Buytaert Elevated to Chairman

Submitted by Bryan Ruby on Wed, 11/15/2017 - 18:14

Acquia announced the selection of Michael Sullivan as Chief Executive Officer, effective in December 2017. Sullivan, 52, has extensive experience in building market-leading, high-growth SaaS organizations and has led the acquisition and integration of numerous companies over the course of his career. He brings to Acquia 25 years of focused experience in content management, archival solutions, electronic discovery and enterprise content governance solutions, and joins Acquia as the company marks its 10th anniversary as a pioneer in cloud-based, open source web content management.

He will succeed Tom Erickson, as part of the succession plan announced in May. Erickson will continue as a member of the board of directors. As part of the succession plan, Acquia Co-founder Dries Buytaert will be elevated to chairman, and will serve in that capacity in addition to his duties as CTO. Buytaert is also founder and project lead of Drupal, the open source web content management system he created in 2001.

TERMINALFOUR 8.2: Two Years in the Making

Submitted by Bryan Ruby on Tue, 10/24/2017 - 17:49

TERMINALFOUR Announce Latest Version of Digital Marketing & Web Content Management Platform

TERMINALFOUR, a leading provider of Digital Marketing and Web Content Management Solutions to higher education, today announced the latest release of its platform – TERMINALFOUR 8.2. This release benefits from almost 500 feature enhancements and new functionality particularly focusing on the key areas of accessibility, migrations and integrations, performance and form submissions. 

This release, the most significant in two years, has been driven by client feedback, partner collaboration (including leading higher education solution providers like Ellucian) and by market demand. While TERMINALFOUR 8.1 offered a number of changes, version 8.2 offers a significant jump forward due to significant improvements to its API and integrations with 3rd party systems.

Piero Tintori, CEO and founder, TERMINALFOUR, in a statement had this to say about TERMINALFOUR 8.2:

Our market is constantly evolving and is becoming more confusing and complex for decision makers in higher education.  Ultimately they just need their online strategies to support and fulfil their institutional goals i.e. to meet recruitment targets.  They need to unify all the technological components of their digital and content strategies to enable them to offer an improved end user experience that helps them get results online, supporting the recruitment process.

Drupal 8.4 Available and Fixes Huge Database Caching Issues

Submitted by Bryan Ruby on Sat, 10/14/2017 - 21:31

Your hosting account was found to be causing an overload of MySQL resources. What can you do? Upgrade your Drupal 8 website to Drupal 8.4 or higher. 

One of my goals in rebranding my website from CMS Report to socPub was to write diverse articles beyond the topic of content management systems. Yet, here we go again with another CMS related article. The Drupal open source project recently made available Drupal 8.4 and for me this version has been a long time coming as it addresses some long standing frustrations I've had with Drupal 8 from the perspective of a site administrator. While Drupal 8.4 adds some nice new features, I'm just as excited about the bug fixes and performance improvements delivered in this new version of Drupal.

When Drupal 8 was introduced it made significant improvements in how it caches and renders pages. That's great news for websites that use Drupal's built-in caching to speed up delivery of pages or page elements. But there was one unwanted side effect to the cache enhancements, excessive growth of cache tables with tens or hundreds of thousands of entries, and gigabytes in size. For my own website it is not too uncommon to see my database reach 4 GB in size. Let's put it this way, it was no fun to receive a letter from my hosting provider that they weren't too happy of my resource usage. Worse they threatened shutting down my website if I didn't manage the database size better. Just in the nick of time for you and me, Drupal 8.4 delivers a fix to the cache growth by introducing a new default limit of 5000 rows per cache bin.

Why Your Website Needs SSL Certificate Security

Submitted by Walter Moore on Thu, 10/05/2017 - 23:00

In recent years, SSL certificates have become more of a necessity than a choice.

Many people believe that website security is only important where personal information, and credit card transactions are involved. This could not be further from the truth. Your website needs security regardless of whether it is an e-commerce site, or blog. SSL is the industry standard in website protection and millions of website owners use it to protect their customer’s details and online transactions.

To secure your website, you need to buy trusted SSL Certificate (I recommend the Cheap SSL Shop). If you have multiple domains,  you can use Multi-Domain Certificate to secure each individual domains rather than purchasing single domain SSL certificate for each domain. The Multi-Domain Certificate secures your main domain plus several Subject Alternative Name (SAN) domain names hosted on single or multiple servers. Before we get into the finer details of why your website needs SSL security, let us look at what SSL is.

What is SSL Certificate?

SSL (Secure Sockets Layer) is a cryptographic protocol provides private, and secure communication over the internet. The term is also used to refer to Transport Layer Security (TLS) a successor of the Security Sockets Layer. These protocols are the industry standard security technology used to create an encrypted link between the web server and a browser. Typically, SSL provides client and server authentication, data encryption and integrity.

Findings from TERMINALFOUR's 2017 Global Higher Education Survey

Submitted by Bryan Ruby on Thu, 09/28/2017 - 17:02

Results highlight significant concerns among higher education institutions about student recruitment targets due to proposed visa/travel restrictions as well as accessibility priorities.

TERMINALFOUR, a digital marketing and web content management platform has a long history of serving the higher education community. This week they announced the results of its 2017 Global Higher Education Survey. The results highlight significant concerns among higher education institutions about student recruitment targets due to proposed visa/travel restrictions.  In a survey of 391 higher education professionals from 333 unique higher education institutions, 56% stated that travel restrictions will directly impact their institution’s ability to meet recruitment targets.

The survey was carried out among web, marketing, recruitment and leadership professionals in higher education across the United States, United Kingdom, Canada, Ireland, Australia and South Africa.

The survey also found that 37% of higher education professionals have high levels of job insecurity. When asked to rate their personal job security in the context of Government policy, student recruitment challenges and internal restructuring, just 28% of respondents stated that they feel highly secure in their current role.

Fast-Loading AMP Pages Dominate Google’s First Page Results for News

Submitted by RealWire on Tue, 09/26/2017 - 16:15

Seachmetrics releases Google Ranking Factors Study for the Online Media Sector highlighting the importance of a good user experience

San Mateo, September 26, 2017 - News and information publishers who enable fast-loading Accelerated Mobile Pages (AMP)[1] for Google searches now overwhelmingly top mobile search results, suggesting holdouts are increasingly likely to lose readership and advertising revenue, new Searchmetrics research finds.

Some 78% of news-related results on the first page of mobile screens are AMP-enabled, according to Searchmetrics latest study, Ranking Factors for the Media Industry. In desktop Google searches too, the data suggests high-ranking content from online media and publishers will prioritize the user experience. High-ranking content is significantly more relevant to the search query, uses more words in the text to cover topics more comprehensively, and includes more links to direct searchers to related information on other sites.

“This study is designed to provide advice and observations to web publications, company blogs, online news sites and other publishers who are all competing for traffic and revenue as sources of news and topical information,” said Marcus Tober, CTO and founder of Searchmetrics.

Online media and publishing is a highly competitive field, relying mainly on advertising for revenue. In an era of so-called fake news, relevance to the search query is becoming even more important for success.

DRUD Tech Launches ddev Community Open Source Toolkit

Submitted by Bryan Ruby on Tue, 09/19/2017 - 16:42

Last week, I received an email inviting me to take a sneak peak at a press release that became public today. In the email, I was asked if I would be interested in hearing "news from new open source startup, DRUD Tech, founded by a couple of long-time Drupal contributors". According to the email, the company has been in "stealth mode" quietly working on their new product which is ready for launch this week. Given that I'm a long time fan of the Drupal content management system of course I said yes.

The new product is ddev (pronounced Dee-Dev) Community which is an open source solution intended to automate a number of web development tasks that frustratingly takes too much time and resources to manually accomplish. Having already mentioned Drupal, I should probably also mention that this toolkit is also intended for other CMSs including open source favorite WordPress. I've attached below a copy of the latest version of the press release I received. I also did a little digging around DRUD's website and found a video I placed under the press release which shows off some of the features in an earlier version of ddev.

DRUD Tech Releases ddev Community, the Premier Open Source Toolkit to Simplify End-to-End Web Development Processes

The new enterprise-grade, open source solution automates local web development processes to deliver unmatched cost and labor efficiencies

socPub: Introducing CMS Report "Lite"

Submitted by Bryan Ruby on Sun, 09/17/2017 - 13:48

As most of you know, earlier this year we rebranded the website CMS Report to this site, socPub. The website's new identity has allowed me, article contributors, and our readers to explore topics well outside the norm of conversations surrounding content management systems. Although we're going through a bit of growing pains with establishing a new identity under socPub, I'm fully committed to this new website. The change has been good for me and I'm once again inspired to write on topics that interest me.

Nevertheless, there is a very loyal segment of longtime readers that want CMS Report back. While some readers want the old site returned for personal reasons, others have expressed a professional need to cite articles from reputable CMSReport.com for their information and are uncomfortable with referencing an "unknown" website like socPub. For this reason, I've decided to introduce a new slimmed-down version of CMS Report. Moving forward, all new content management articles we publish at socPub will also be found at CMS Report.

Within the next two weeks I plan to publish a follow-up article that talks about "lessons learned" from the rebrand. This article will also better explains how CMS Report fits in as a "channel" for socPub. If you have any questions, please feel free to ask them below in the comment section at socPub.

What Impact Do Google Algorithm Updates Have On SEO?

Submitted by Derek Iwasiuk on Thu, 09/14/2017 - 21:44

Among various online sought after services, SEO or Search Engine Optimization clinches the highest demand these days. Everyone wants to find a professional and reliable SEO service provider so that his or her online business can flourish. Everyone wants to have professionally designed websites so that his or her online business platform looks good. However, at the same time, they know that having a good website is nothing if it has not been promoted in the right manner. For effective business promotion, you need SEO. However, SEO is not a simple thing to be described in a few words.

SEO is complicated, and with every update of Google, algorithm SEO becomes more complex as well as difficult subject to understand. Those, who have the technical knowledge and vast experience in the field of SEO, are only competent personnel to predict the impact of particular algorithm update of Google on SEO. An algorithm update can bring in a significant change in your SEO strategies. Before going into details of SEO strategies before and after Google's new algorithm update, we should understand the necessity as well as the essence of Google algorithm update first. Why is it important for Google to update its algorithm after certain time intervals? To find the answer to this question, we shall check the following section of the article.