The Costs of Content and Why You Should Pay Up

Content Marketing Notes

Content marketing remains essential to a business’s success. Nearly every Internet-savvy business owner is well-aware of the necessity of producing content to gain visibility and grow brand awareness. However, as content floods all corners of the Web, businesses are beginning to see that not just any content will satisfy their hungry audiences ― only fresh, exciting, high-quality content will do. Unfortunately, high-quality content comes at a cost.

While setting up a company blog may take five minutes, filling that blog takes years of effort, and in business, time and money are forever linked. New businesses just taking their first tentative steps into the content pool would do well to understand just how much they should spend to produce the content they need to succeed ― or they might drown in expenses before the year is through.

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Europe: Software-as-a-Service driving ISV sector growth

The annual survey of the top 500 Independent Software Vendors (ISVs) in Europe shows some major changes due to substantial growth in some areas, consolidation and changing market conditions. After a slow rise of 5% in the previous year, it looks like ISV fortunes have turned around strongly in 2015, based on early figures. The latest database report by IT Europa, ISVs in Europe - the top 500, published today shows a shake-up at the top of the list of individual companies, with three newcomers to the top ten. There has also been a big jump in those reporting that they offer Software-as-a-Service (SaaS). In 2016, nearly 90% of ISVs said they offer SaaS, an increase of over 60% from 2014. But it is not all packages and cloud; bespoke software development is also on the rise with just under 60% offering it.

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Ipswitch Survey Reveals IT Teams in a Battle for File Transfer Security

LONDON, UK. – February 4, 2016 – Given the increase in threats and vulnerabilities introduced to the market on a daily basis, the process of moving company data securely is critical to the role of IT teams. Today, Ipswitch announced the findings of their new survey that evaluated the current file transfer solutions and policies in place for 555 IT professionals across the globe. The survey found that while IT teams believe secure file transfers are very important to their organizations, they lack the necessary tools to do so.

Key findings included:

  • While 76 percent of IT professionals said that being able to securely transfer and share files internally and externally is very important, 61 percent said that unsecure cloud-file sharing services like Dropbox are being used within their organizations.
  • 32 percent of IT professionals said that they do not have a file transfer policy in place, but 25 percent plan to integrate one. A quarter (25 percent) of IT professionals said that their organizations have file transfer technology policies in place but indicated that enforcement is inconsistent.
  • 21 percent of IT professionals said they may have experienced a data breach or suffered data loss but are not sure. More than a third (38 percent) of IT professionals said their processes to identify and mitigate file transfer risk are not efficient.
  • Less than half (46 percent) of IT professional respondents said that they have a Managed File Transfer (MFT) solution in place.

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Infographic: Your Slow Website Costs You Money

How your slow website burns a hole in your pocket

John Stevens over at Hosting Facts posted an article and infographic that should interest website owners. Basically it comes down to this: the negatives of a slow website are too significant for you to ignore. Slow website speed have real impacts impacts on customer satisfaction. In technical terms, your conversions and advertising revenues can go down steadily without an active formulation of your website speed.

The implosion process is so gradual that your initial assessment revolves around the areas of deficiency in your services or attributing it to a weaker product. Prospects percentage dip and the existing chunk of your customers don’t bring you additional leads.

In such a scenario, customer outreach and feedback becomes all the more important as a visibility in their ordinary website experience can be easily seen.

Not alarmingly, we came across numerous surveys, outlining some startling facts, but coming out with the similar results, which we thought we should essentially share with you. 

In the infographic provided by John there are some critical facts that you might want to pay attention to. Additional information can be found at the Hosting Facts website. 

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Kentico Survey Says: Interest in Smartwatches is on the Rise

Over two and half years ago, I wrote that wearables would be the next "disruptive innovation" but acknowledged we're not there yet. Once the right company with the right design comes along, this new market will take off just as fast as when Apple introduced their first iPad. Despite Apple introducing their smartwatch, I still sit on the sidelines waiting for the right wearable to convince me the time to buy one is now. According to the findings from a recent survey unveiled by Kentico, I'm not alone.

Smart Watches and Wearables

 

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How To Turn Any Second-rate Content Into A Smarter Campaign Asset

Photo courtesy of 9355 via Pixabay.

When people reuse and recycle things, they are seen as environmental warriors. But when content marketers repurpose content, are they just being lazy? A big NO.

Every single piece of content that we consume online is a product of someone’s genius, creativity, and time. Content creation is not for everyone. Creating content that is relevant and creative remains one of the greatest challenges that marketers face, the Content Marketing Institute said in a study [pdf]. It’s not only about finding the right topic or inspiration, but also finding the time and pulling all resources. A recent survey by TechValidate reported that 43% of content marketing professionals take four to six weeks before their teams or organizations can come up with a content strategy that works.

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Tech for the Hungry: Why Technology is Key for Feeding the World

What a great irony it is that we live in a world where there is more than enough food to feed all seven billion people, yet statistics show that 870 million people go hungry every year. One person out of every nine lacks the daily nutritional requirements to “be healthy and lead an active life.” At this point, ending world hunger depends not on getting more food, but on improving technologies that identify where it is needed most, and get it distributed there quickly and efficiently. New big data technologies such as cassandra vs hadoop are saving impoverished, starving populations especially in eastern, central, and southern Africa. Research shows that half of those in need are in Asia and the Pacific, and another quarter are on the African continent.

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AdaptiveMobile expands product portfolio to secure multi-million user base on mobile messaging applications

New RESTful API enables the Company to bring carrier-grade security to messaging applications worldwide

DALLAS, January 26th, 2016 – AdaptiveMobile, the world leader in mobile network security, today launched its Messaging App Security – a new product that enables messaging applications to secure their user base from increasing volume and sophistication of threats.

Messaging applications – such as WhatsApp, Facebook Messenger, Viber and Kik – have experienced exponential growth over the past few years and are forecast to see a threefold increase in message traffic, from almost 31 trillion in 2014, to 100 trillion by 2019 globally. As users rapidly turn to mobile messaging applications, criminals are making use of proven techniques to exploit this increasing user base – sending phishing spam, eliciting money from scam messages and hacking devices to obtain personal information – making consumers vulnerable to attack and damaging the brand credibility of messaging applications.

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Zylpha Adds Integration To SharePoint, iManage, Civica And NetDocs

Nigel Spicer

Legal systems innovator Zylpha (www.zylpha.com) has added four new software integrations with systems that are frequently used by both legal practices and local authority lawyers. The new integrations, with the company’s widely acclaimed document bundling technology, are for: SharePoint, iManage (formerly Worksite/ Autonomy), local authority solutions from Civica and NetDocs. Further integrations are also being planned for LEAP and an upgrade to the Iken case management connector.

The new additions complement Zylpha’s existing range of successful electronic document bundling connectors. These include: Visualfiles/Solcase from LexisNexis, SOS Connect, TR Envision, Axxia FED, and FileStream.

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Cyber Security Predictions for 2016: Heads Will Roll

UK cyber security innovator Glasswall Solutions sees data security rising to the top of the corporate agenda as organizations fail to cope with new threats and regulations

London UK, 21st January 2016: Glasswall Solutions, the acclaimed UK cyber security company, today issued its top five predictions for 2016.

The list covers the five key developments that Glasswall’s team of experts believes will have biggest impact on cyber security over the next 12 months.

“Businesses around the globe now face unprecedented threats from every kind of hacker and cyber criminal,” said Greg Sim, CEO, Glasswall Solutions.

“We believe the next 12 months will see some of the most significant developments in the history of cyber security as powerful new EU regulations loom and enterprises realize their defenses are dangerously unprepared and antiquated. 2016 promises to be an extremely interesting year in which many new opportunities will emerge to boost our collective security – the question is whether businesses around the world will grasp them.”

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