Marketing

Revolutionizing Retail: Live Online Video Sales Spurring Seismic eComm Paradigm Shifts

Even in a world where stunning technological advancements abound, seemingly daily, it’s not that often when such advancements have a genuine opportunity to revolutionize an entire industry—let alone one generating multi-trillion dollar annual revenues. Though exceedingly difficult and rare, that circumstance is not impossible. This as exemplified by the profound impact that live, in-person online video is now poised to make on the global e-retail trade, which some estimates project will grow to a staggering 5.4 trillion U.S. dollars in 2022.

Have a Blog? 4 Major Mistakes Killing Your Blog Marketing Strategy

Did you know that there are more than 570 million blogs on the internet?

Staggering numbers, right? 

However, blogging is popular for a reason. It allows companies to establish themselves as experts within their niche, earn their audience's trust, increase conversion rates, and boost their SEO efforts. But here's the thing: Only 22% of bloggers report bringing solid results from their blogging efforts. In contrast, 55% consider that blogging only got some results. In other words, most companies fail to make the most out of their blogging strategy. So why is that?

TikTok Marketing Techniques: A Roadmap to Fuel Your Business Growth

TikTok is the newest wave of social media, but it’s quickly gaining attention with younger audiences. Gen Z and millennials are loving the short-form video content on the social media app, giving businesses a potentially huge market to tap into.

If your audience is active on TikTok, you can’t afford to miss the opportunity. Brands that leverage the platform’s marketing are seeing incredible growth from its video-first content. Whether you go viral or not, you can gain a powerful presence on the app.

Why Your User Onboarding Process Needs a Makeover

The user onboarding process is considered one of the most important of their life cycle stages. It’s at the start of someone’s journey, but it establishes their entire relationship with the company and product. 

User onboarding is significant because it can impact the customer’s decision to keep the product or discontinue use. When done correctly, it will lead to success by demonstrating the product’s value. Done poorly, it leaves the customer disappointed.

Here’s why the user onboarding process is important — and effective strategies to help you set up your new customers for success.

How to Assess Your Content Management Efforts and Improve Tenfold

Your content offers users a glimpse into the heart and soul of your brand. When it’s on-point,  you establish yourself as an authority in your field and become the first one people turn to when they have a related question. As a result, your brand becomes the best known source to solve customer pain points. 

HubSpot's State of Content Marketing report found 82% of marketers used content to promote their brands. Content marketing saw a whopping 70% increase from the previous year. With more consumers shopping online, digital marketing has become more important than ever before for brands wishing to remain competitive. 

The Top Benefits Graphic Design Provides for Your Marketing Team

Graphic design, while practiced by many, is often misunderstood especially in the business and marketing worlds. That’s because a lot of people believe it simply refers to visual marketing, particularly through images. But that’s only a small part of the, quite broad, concept.

It’s unfortunate too because graphic design is an instrumental component of creating captivating digital marketing campaigns. What’s more, it’s integral to creating all kinds of materials including social media content, blogs, and news articles, websites, and even company branding.

The next question is what kind of benefits practicing graphic design can bring marketing teams? What rewards can you reap by doing so?

SEO Best Practices to Boost Your Lead Flow from Search

Search engine optimization is a vital component of any winning digital marketing strategy, and it can yield substantial long-term results if you do it right. In the increasingly competitive online world, your focus should be to reach as many people online as possible, but also target the right audience to generate qualified leads and lead people towards positive outcomes. Needless to say, you can do all of that and much more if you know the key SEO factors and commit to improving your standing in the relevant search results.

Imperative Local SEO Methodology for Everlasting Online Success

The online marketing scenario has become customer-centric as the way people consume information has changed dramatically over the years. People are now more peculiar about specifying their needs to the search engines, as they expect to get the exact information at once, in the format that they like, and in the device through which they are performing the search.

New Study: Beauty Shoppers Won’t Try New Brands Or Products When Shopping Online

NEW YORK (November 24, 2020) - While nearly half (44%)[1] of beauty shoppers in a new survey agree that they have bought more beauty and skincare products online (rather than in store) over the last 6 months, the research reveals that 56%[1] (rising to 62% among female shoppers) tend to stick with brands or products they’ve purchased before, rather than trying anything new when shopping for beauty and skincare online.

The findings come from a survey of 2,000 US and UK consumers across all genders, between the ages of 16 and 35 which was commissioned by Nosto, the world’s first Commerce Experience Platform.

Important Things to Do to Become an Influencer

Who are influencers? Those are ordinary people that gained a massive following because of their knowledge and experience. Above all, they focus on building strong relationships that are built on trust and transparency. They don’t promote brands and products aggressively. They do so by wrapping them into engaging stories and providing followers with valuable information and actionable tips. In other words, they focus on delivering value to their following.

The big question is, however, how to become an influencer?