Marketing

Sales content management systems (CMS) are crucial for organizing content assets and ensuring sales reps can engage prospective customers with the right content. Without a CMS, sales reps typically feel overwhelmed with the content they must choose during their sales process. Various types of content can stimulate information overload and sales content redundancy. However, a well-organized CMS will help a sales team stay prepared throughout the sales journey, ensuring productivity and efficiency.

Did you know that there are more than 570 million blogs on the internet?

Staggering numbers, right? 

TikTok is the newest wave of social media, but it’s quickly gaining attention with younger audiences. Gen Z and millennials are loving the short-form video content on the social media app, giving businesses a potentially huge market to tap into.

If your audience is active on TikTok, you can’t afford to miss the opportunity. Brands that leverage the platform’s marketing are seeing incredible growth from its video-first content. Whether you go viral or not, you can gain a powerful presence on the app.

The user onboarding process is considered one of the most important of their life cycle stages. It’s at the start of someone’s journey, but it establishes their entire relationship with the company and product. 

User onboarding is significant because it can impact the customer’s decision to keep the product or discontinue use. When done correctly, it will lead to success by demonstrating the product’s value. Done poorly, it leaves the customer disappointed.

Here’s why the user onboarding process is important — and effective strategies to help you set up your new customers for success.

Your content offers users a glimpse into the heart and soul of your brand. When it’s on-point,  you establish yourself as an authority in your field and become the first one people turn to when they have a related question. As a result, your brand becomes the best known source to solve customer pain points. 

HubSpot's State of Content Marketing report found 82% of marketers used content to promote their brands. Content marketing saw a whopping 70% increase from the previous year. With more consumers shopping online, digital marketing has become more important than ever before for brands wishing to remain competitive. 

Graphic design, while practiced by many, is often misunderstood especially in the business and marketing worlds. That’s because a lot of people believe it simply refers to visual marketing, particularly through images. But that’s only a small part of the, quite broad, concept.

It’s unfortunate too because graphic design is an instrumental component of creating captivating digital marketing campaigns. What’s more, it’s integral to creating all kinds of materials including social media content, blogs, and news articles, websites, and even company branding.

The next question is what kind of benefits practicing graphic design can bring marketing teams? What rewards can you reap by doing so?

Search engine optimization is a vital component of any winning digital marketing strategy, and it can yield substantial long-term results if you do it right. In the increasingly competitive online world, your focus should be to reach as many people online as possible, but also target the right audience to generate qualified leads and lead people towards positive outcomes. Needless to say, you can do all of that and much more if you know the key SEO factors and commit to improving your standing in the relevant search results.

The online marketing scenario has become customer-centric as the way people consume information has changed dramatically over the years. People are now more peculiar about specifying their needs to the search engines, as they expect to get the exact information at once, in the format that they like, and in the device through which they are performing the search.

NEW YORK (November 24, 2020) - While nearly half (44%)[1] of beauty shoppers in a new survey agree that they have bought more beauty and skincare products online (rather than in store) over the last 6 months, the research reveals that 56%[1] (rising to 62% among female shoppers) tend to stick with brands or products they’ve purchased before, rather than trying anything new when shopping for beauty and skincare online.

The findings come from a survey of 2,000 US and UK consumers across all genders, between the ages of 16 and 35 which was commissioned by Nosto, the world’s first Commerce Experience Platform.