May 2018

15 Years of WordPress

Appropriately, for the wildly popular CMS, it all started with a blog post. Way back in January 2003, Matt Mullenweg, the co-creator of WordPress, wrote a short blog on his website, lamenting the lack of updates from his preferred blogging software, b2/cafelog.

Despite becoming increasingly popular since its release in 2001, b2/cafelog’s developer stopped maintaining the software in 2002, seemingly disappearing completely from all community forums.

Google’s SEO Tools: The Best Way to Understand the Search Engine

Google has always been experimenting with its search algorithms; however, amid all the secrecy, it has always taken the user experience as its top priority. Each algorithm change has taken the SEO professionals a bit further in achieving better search ranking. It all depends on your ability to discover the ways that Google employs while evaluating a website.

How To Create Content For SEO Link Building

If you are familiar with SEO practices then you know how important high-quality content is. In that case, you are also aware that it is no small feat. What you come up with has to be something unique, that one has written before, and it needs to have a strong strategy behind it. Building top-notch and diversified backlinks is extremely beneficial, but the majority of SEO practitioners is well-aware of the dark side of the link building game – the black-hat link building practices. This is why a good strategy such as guest blogging often gets a bad rep because people focus more on boosting their rating than actually coming up with great content.

How to promote your WordPress blog through Instagram?

Modern life cannot thrive without the use of internet now. The dependency we have on the internet today cannot be emphasized enough. From social media to networking to emails, the internet has influenced our lives in a way that is undeniable. Every day with newer technological advancement, it can be said that this trend is here to stay and is only going to increase over time. The advent of the internet in our lives has also given the common man a chance to upgrade his chances of advancement and connectivity with the rest of the world at free of cost and from the comfort of his home. With the help of the internet, an individual can dream of starting and promoting his business.

Keyword Research Tools That Entrepreneurs Can Use to Boost Startup Visibility

When startups are established, the pressure is on them from the very beginning to become profitable. While entrepreneurs may have an idea that’s truly brilliant they may not be too savvy about how to ramp up their online visibility to attract more website visitors and ensure the desired sales revenues. A quick look at some of the best keyword research tools that entrepreneurs can use for SEO:

Google Keyword Planner

Top 10 Benefits of Choosing WordPress Over Other Content Management Systems

Web designing is an important aspect of an online business development process. To venture into the field of online based business, one basic thing is required, and that is nothing but a website. This is quite similar to having a physical office or store, where business activities shall be carried out. Website designing is a serious thing, and it is considered as the foundation for the businesses. If the foundation is good, future of the business will be stable. To build a good foundation, reputed as well as reliable web developing framework has to be used. WordPress is recommended for this purpose.

Kickstarting your SEO content strategy: the secrets of success no one has told you before

There was once a time when everything was simple and certain in the world of content. Then came the death of Black Hat SEO and the dawn of pro content marketers. This marked the rise of White Hat SEO and innumerable algorithm updates. B2B companies started releasing content and blog posts in bulk that targeted trending keywords that sent the new-age content writers and website owners teetering for visibility. The realm of content marketing became grim and full of ups-and-downs.

Celebrus Optimizes Digital Marketing with Adobe Experience Cloud Integration

Sunbury-on-Thames, 8th May 2018: D4t4 Solutions Plc recently announced general availability for the latest release of its leading Celebrus Customer Data Platform (CDP). This release includes specific features for Adobe Experience Cloud users that enable enterprises to drive more value from their marketing cloud investment.

Streaming of experience data to augment behaviour data

How Axel Springer transformed its publishing business

Ongoing digital transformation has helped leading German publisher Axel Springer become one of Europe’s largest media companies, with almost three-quarters of revenue coming from digital channels.

“Only 10 years ago, just 1% of Axel Springer’s revenue and profits could be attributed to digital,” said Dr. Andreas Wiele, member of the board and president of classified media at Axel Springer. “Today, more than 65% of our revenue and more than 80% of our profits are digital.”