September 2025

In the rapidly growing world of digital marketing, the SEO tool is often painted as an essential investment-one that should be large, bold and expensive. Premium platforms claim a wide dashboard, integration capabilities and rich data sets that promise to change your SEO strategy overnight. Nevertheless, with the tags of these heavy prices, the budget-friendly on-position SEO equipment quietly exists, often dismissed as inferior or "starter kit". But are they really ineffective, or is it just a misconception?

The line between reality and fiction has been getting blurry in recent years, due to the emergence of the deepfake engineering. It is an influential technology that manipulates audio and video content using the methods of artificial intelligence (AI) and deep learning and has brought about a novel dimension of media production. Although the possibilities offered by deepfakes are hard to deny, the technology is also severely threatening privacy, security, and trust in the population, so now more than ever, detection of deepfakes is highly important.

In today’s digital-first world, a website is often the first point of contact between a business and its audience. However, not all users experience the web in the same way. For people with disabilities—including visual, auditory, cognitive, or motor impairments—websites that are not designed with accessibility in mind can create significant barriers. This is where web accessibility becomes crucial—and why it has become an essential component of modern content strategy.