June 2025

If you’ve made a recent search in Google, you’ve likely noticed some changes in its interface. In the past, you’d simply be given a long list of websites that closely match the relevancy of your search. However, now Google has introduced AI Overviews that provide summarized results based on how you asked your question.

While this updated interface can be incredibly helpful as a user, as a business, you may have mixed feelings, and for good reason. The reality of AI-powered search is that it presents new challenges when attempting to drive more organic traffic to your website.

White label and private label both let you place your name on a product you did not invent from scratch. The key distinction is control — white-label goods arrive fully baked, while private-label lines give you room to adjust the recipe, specs or story. Picking the right lane shapes your margins, timeline and customer loyalty, so it pays to weigh the trade-offs before you place that first purchase order. 

WOODSTOCK, IL – June 11, 2025 – Other World Computing (OWC®), a trusted leader in high-performance storage, memory, connectivity, software, and accessories that empower creative and business professionals to maximize performance, enhance reliability, and streamline workflows, today announced the latest software release for its acclaimed OWC Jellyfish network-attached storage (NAS) solution.