Survey Reveals Enterprises Unprepared for Software Licence Complexities of Virtualization

Submitted By RealWire July 09, 2014

Survey reveals 39% of enterprises not managing, or manually managing their virtual environments, negating any anticipated cost savings

Tensions between application producers and enterprises around virtualization are likely to heat up.  As software vendors and intelligent device manufacturers change their licensing rules to profit from virtualization, the latest IDC/Flexera Software report, based on a survey of both application producers (software vendors and intelligent device manufacturers) and enterprises, shows that 42% of application producers plan on changing their licensing/compliance policies for virtualization. At the same time, alarmingly, a large percentage of enterprises, 39%, either don't manage their software licences at all in virtual environments, or they do so manually.  

This lack of correlation is likely to increase tensions between buyers and sellers of enterprise software as more organizations are found to be out of compliance with virtualization licensing rules, resulting in steeper "true-up" or cost balancing penalties.

The new Flexera Software 2013-14 Key Trends in Software Pricing & Licensing Report is prepared jointly with analyst firm IDC, and the ninth annual assessment of key issues and trends on the minds of software vendors, intelligent device manufacturers, and enterprise IT executives and managers.

"Virtualization adds great complexity around software licensing and creates new compliance challenges for customers," said Amy Konary, Research Vice President - Software Licencing and Provisioning at IDC. "We've seen instances in which the savings that organizations anticipate through virtualization disappear, and costs actually increase due to higher licensing fees. Smart organizations should be aware of the licensing cost implications of virtualization and implement software licence management best practices and technologies to help reduce that risk and make more informed decisions."

According to the survey report, application producers are rapidly evolving their software pricing and licensing strategies - but they are largely unaware of the difficulties their enterprise customers have managing software entitlements. 33% of application producers said they've changed their software pricing and licensing models in the past 18-24 months.  48% said their primary reasons for making these changes were to generate more revenue.  Yet in assessing the impact of those changes on their customers, almost two-thirds of application producers - 59% -- say it is not difficult for enterprises to determine which products they are entitled to use.

In fact, enterprises experience tremendous difficulties managing their entitlements and staying in compliance. As reported in the previous Key Trends in Software Pricing and Licensing Survey on Software Licence Audits: Costs & Risks to Enterprises, 85% of organizations are out of compliance with their software licence agreements.  With 39% of enterprises in today's survey reporting that they either don't manage their virtualized software licences, or they do so manually -  software vendor audits will likely yield increased findings of software license non-compliance - fueling tensions between application producers and their customers.

"There is already some strain on the producer/enterprise relationship.  No organization enjoys the disruption of having to defend against a vendor's software licence audit or paying a true-up fee," said Jim Ryan, Chief Operating Officer at Flexera Software. "Application producers need to understand how challenging it is for their well-intentioned customers to remain in compliance with their licensing terms.  And prudent enterprises must understand that virtualization adds a whole new layer of licence compliance risk exposure, requiring them to be proactive about implementing industry best practices and technology to manage those risks."

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