CMS Expo in Chicago last week gave me a great opportunity to learn about a variety of content management systems. I spent most of my time at the conference getting out of my comfort zone by visiting with those companies and open source projects that I knew the least about their products and services. Unfortunately, this strategy also prevented me from visiting with my personal favorite CMS, Drupal. By the end of the conference, I felt I needed to treat myself by attending one of the final sessions in the Drupal track, Social Drupal.

What key activities should you integrate? In what scenarios might you be smarter to leave the heavy lifting to an outsourced solution?  What elements are critically important right now when building your social relevance in the market?  Find this out and more at this practical advice session on how you can be using Drupal to capture the Social Media audience which awaits.

My hope for the session was that it would give me good pointers for how to connect my Drupal sites better to the social web. Lullabot's Blake Hall led this information packed session. Blake began the session by pushing his vision that this session should not just be called "Social Drupal" but also "Community Plumbing (without the crack)". The proposed rewriting of the title for this session is a reminder to the audience that Drupal has always been social.

Blake started the session reminding that one needs to take a look at the bigger picture by taking a look as your site's Social Media Strategy. This strategy would include the following elements:

• Authentic Story
• Honest Dialogue
• Engage your audience
• Activate the social media

While the big picture is always nice consider it's the details that help determine whether your site is going to succeed. From this point forward Blake focused on specifics and I feverishly did my best to keep up. Some of the notable remarks from Blake that caught my attention:

• First step is to take a look at your business goals and the resources you have available when building/supporting your site. Blake of course sees Drupal as being able to address both ends of this equation.
• Some of the social modules for Drupal he recommends include Feeds, Flag, Twitter, Dashboard, Fivestar, Messaging, Radioactivity (gotta check this one out!), and Organic Groups.
• Speaking of organic groups, take a look at groups.drupal.org: especially Social Networking Sites group to tap into Drupal community's expertise on social publishing.

I like to keep things simple and prefer to use content management system (CMS) as the term used to describe the information system we use to manage all content. However, I will acknowledge that it is sometimes good to categorize a CMS by purpose. This differentiation of a CMS by purpose has given us subcategories of the CMS which include the enterprise content management system (ECM), the web content management system (WCM), and the social publishing system (social business system). In a press release this week, Alfresco introduced me to social content management, another new marketing term to describe a CMS with the purpose of managing social media.

Alfresco is tying to evolve the social content management system higher than the social publshing system within the information system food chain. If you ask them, a social content management system would do something much more than a social publishing system. I'm not convinced of that, but they do make a good arguement.

Alfresco Enterprise 3.4 is purpose-built for managing content in a social world. Enterprises are increasingly deploying social business systems like Jive, Salesforce.com’s Chatter, Lotus Quickr, Drupal and Liferay, among others, in the hopes of making employees more effective. According to Alfresco, these social business systems are creating volumes of unmanaged content if left un-checked. Using open standards like CMIS & JSR-168, Alfresco Enterprise 3.4 is a content platform with a goal to co-exist with social business systems to help manage and retain the content created by social business systems.

The marketing team over at Alfresco are pure geniuses. In this case Alfresco is using the social business systems as another catch phrase to describe what I know to be social publishing systems. Alfresco on the other hand identifies their product as as a social content management system that co-exist to manage the social content created by all these other systems. A CMS that is needed to clean up after the mess created by all these other social publishing systems.  I'm not sure I buy the argument that there is much difference between a social content management system and a social publishing system. But I will bite that social content management has a much better ring to it than social publishing system or any other term we use to describe the management of social content.

From now on when I describe a CMS for the purpose of managing social content, I'll likely use the term social content management instead of social publishing system. It seems to be a more fitting term for describing the direction the CMS is currently evolving toward. So hats off to Alfresco for pushing this term in their marketing. In a CMS world where ECM and WCM can exist, I see no reason why there can't be a SCM. On face value, there is nothing wrong with this logic. Except, of course, I like to keep things simple and prefer to simply call all these information systems a content management system. However, who am I to argue with progress.

During the past year, I've posted various articles on social publishing systems. Open source content management systems such as Drupal, Movable Type, and WordPress have done a lot in the past year to better incorporate social media features into their web applications. I think the topic of social publishing will continue to be an interesting topic as the CMS continues to evolve in order to stay current with the current social tech trends.

The following is a WordPress.TV video of Andy Peatling, Automattic, talking about the WordPress social networking system BuddyPress at WordCamp Montreal. In the video Peatling gives practical advice for people considering WordPress/BuddyPress as a platform.