Content Management

Back in February I wrote an article saying how I believed Google AMP has been imposed on the web by Google as a ‘standard’ for developing fast webpages, and my dismay about that. Google apparently developed this as an internal project without any open collaboration, and avoiding the W3C standardization processes. Google made implementation of Google AMP a requirement to show at the top of the search results for common news searches.

To many of us open web folk, Google’s AMP violated the widely held principle of search engines not putting bias into search results, and/or the principle of web standards (take your pick – it would not be bias if it was a standardized approach that the wider web community had agreed upon).

Just as much important it is to publish high-quality content on sites consistently for consumer engagement, it is perhaps equally important to pay attention to taxonomy for improving the usability of websites. Since providing better user experience is the goal of any marketer, you cannot afford to overlook the aspect of taxonomy that comprises of categories and tags of WordPress websites.  Unless it is easy to sort content conveniently, viewers will find it difficult to quickly identify the content they are looking for.

In the event, that you are a business owner, then you must already know how important it is to have a business website up and running. A good business website will help you to strengthen your position on the internet and solidify your presence as a brand. With a functional business website, you will be able to promote your business more efficiently successfully. However, in addition to building the business website, it is also essential that people are able to find and locate that website. Search Engine Optimization is vital for this.

Choosing the right name for your intranet can actually have a significant impact on the way your employees utilise and interact with the system.  Just putting your company logo on your platform will inevitably lead to your users calling it ‘the intranet’, which is so uninspiring it will ultimately lead to your company intranet being perceived as just another system your employees have to use.  To really promote the usefulness of the system and drive engagement, your employees need to genuinely want to visit your intranet because they find it informative, fun and inspiring.

Selling online has become a norm, from physical products to digital content. Selling on marketplaces like eBay and Amazon is becoming more accessible than ever before. But these intermediaries will have the utmost control over what you can sell and how. Moreover, these platforms can throw you out at any moment. And, they will not be accountable to you in any way when things go south. So, Be cautious.