Data Management

Choosing your company’s most beneficial data collection type can dramatically improve your marketing strategy. Client information can help your small business’s design and marketing team better understand your customers, which can boost growth and create more effective engagement. 

Finding a suitable service for your small business is extremely important. You must consider the pros and cons of first-, second- and third-party data collection to determine what’s best for your company.

One corrupt table or misconfigured bucket can stall an entire supply chain run. Fortunately, a clear-headed backup strategy turns that existential threat into a five-minute inconvenience.

Data Loss Reality Check

The numbers behind data loss read like a cautionary thriller. IBM’s 2024 Cost of a Data Breach report pegs the average incident at $4.88 million, including everything from emergency forensics to months of churned customers. Yet budgets alone can’t capture the scale of disruption.

Customer data is incredibly beneficial for allowing company representatives clear feedback about what people like and dislike, along with the aspects that would earn or retain their loyalty. However, this is an era when many hesitate to provide information about themselves, typically because they want to know how the recipients will use it. Zero-party data can solve these problems.

Customer data is necessary for small businesses. It helps them understand customer wants and needs and how they interact with brands. In a world where competition is high, companies can leverage data to stand out more and create impactful experiences for customers.

Customer experience has always been the go-to strategy for businesses, and for good reasons. In a study by PwC, researchers found that 42% of consumers are willing to pay more for a better experience. 

Data protection involves more than just keeping your customers’ personal information safe. You also must be aware of state, federal and international laws regarding data privacy compliance. Busy entrepreneurs may find data protection falls to the wayside amidst the dozens of tasks vying for attention.

Businesses, and overall, individuals, produce a massive amount of data on a daily basis. There has been an accelerating growth in generated data with over 2.5 quintillion bytes each day with today's technology. Consequently, it's necessary to establish a system to manage and manipulate this data. And that's precisely the role of a database management system.

Database management systems (DMBS) are a solution to the influx of data generated every day. These can help businesses process large amounts of data efficiently, creating an organized work environment. 

The number of businesses migrating to the cloud is constantly growing. According to the 2019 research study by the Cloud Security Alliance, 69% of enterprises are moving business-critical information to the cloud. 

Statistics also say that 81% of businesses are using multi-cloud solutions. The recent State of the Cloud report claims that companies use approximately 5 cloud environments, while some greater enterprises invest in even more complex cloud infrastructures.