Hadoop

Software as a Service (SaaS) can turn out to be the Sales and Marketing’s biggest demon if the business plan is a faulty one. The SaaS model itself has little to take blame. SaaS was to be shared with entities that could construct the ideal enterprise level solution and provide its constant support during the implementation. It doesn't always work out that way, but some solutions work better than others.  

Hadoop like many of the other big data solutions has been a game changer. Unlike other big data solutions, Hadoop is more accessible. Amongst others, its benefits include:

For the past few years, we have heard a lot about the benefits of augmenting the Enterprise Data Warehouse with Hadoop. The Data Warehouse vendors as well as the Hadoop vendors are showcasing how Hadoop can handle unstructured data while the EDW will continue to remain as the central source in an enterprise.

The world of e-commerce is tough, and it’s only going to get tougher as more and more companies shift away from traditional brick and mortar stores and go with online enterprises. Because of the increase in competition and products offered, it’s more important than ever that companies get their marketing strategies right. And in a world filled with so much noise from email, social media, apps and the like, that too is getting more and more difficult. Not only is it harder than ever to get a customer's attention, but it’s also harder than ever to keep them coming back to your site/store. With big data technology and programs like Hadoop Hive, however, it’s becoming much easier.

Data is one of those boring but essential components of a successful, modern business. Business leaders rely on research to make marketing and sales decisions, and data records all of the interactions within the business. Since data has so much potential to guide an organization to success, it is surprising how many companies store data that is completely useless to them. It’s not that the data is inherently worthless, but the organization doesn't have the capacity to handle or analyze the data for the information to have value.

Cloud computing is rapidly evolving. From its original offerings of Infrastructure as a Service (IaaS) and Software as a Service(SaaS) have emerged a series of data management solutions, such as Database as a Service (DaaS). With so many offerings available, it doesn’t seem like another edition should warrant a lot of attention, but Big Data as a Service (BDaaS) such as provided by Qubole should have the attention of business leaders. BDaaS revolutionizes the big data services industry by making it more affordable, easier to use and more accessible than it was before.

There was a time when marketing firms had to treat everyone like generic off-brand mac & cheese. Sure, they could make certain assumptions based upon average consumers, but real, personalized customer offers and promotions just weren't possible. That time, however, has passed. These days, brands are able to gather data about individual customers from before any sort of interaction even begins to take place. Through information sources such as web browsers, social media, surveys, customer reward programs, transaction data, etc., it is possible to gather massive amounts of data regarding the personal preferences of millions of potential customers.