Searchmetrics

Five years after the EU commission fined Google 2.4 billion euros ($2.65 billion) and ordered it to open up its Google Shopping service in Europe to external competition, a new study suggests around 53% of ads on the platform in the UK, still originate from Google itself - up from around 49% in 2019. The research from Searchmetrics indicates that after Brexit, Google is no longer trying to increase competition on its shopping platform in the UK.

San Mateo, May 16, 2019 - Websites that rank higher on Google tend to load faster and provide a smoother user experience on mobile according to a new Searchmetrics study conducted using Google’s open-source website auditing tool, Google Lighthouse[1]. And higher ranking sites in general are more likely to use modern web technologies such as next-generation image formats and the newer, faster HTTP/2 web protocol.  

San Mateo, February 28, 2019 - Wikipedia retains its crown as the most visible website in Google search results globally based on its performance in organic search in ten countries, including the United States, UK, Germany and France. Second comes YouTube, which also saw the biggest absolute improvement in search performance over the whole of 2018 in all the countries analyzed.

San Mateo, October 17, 2018 - Brands’ organic search strategies on Google should now be tightly tailored to the niche they operate in, according to the latest research by Searchmetrics. That’s because Google’s use of technologies such as AI and machine-learning are helping it pin-point, more clearly than ever, the specific factors that satisfy search queries in different niches and contexts. 

San Mateo, March 20, 2018 - Online marketers seeking to follow their customers from desktop to mobile through organic search find fewer opportunities to build their brands and grow revenue as Google’s evolving first page challenges them to feature in search via voice, direct answers, apps, videos and a growing list of newer universal search boxes, a new Searchmetrics’ study finds.

From relevant videos, images and news results, to flight information, stock updates, and even song lyrics, Google now integrates hundreds of different box-outs on its first page to help direct searchers to the answers they are looking for.