Training

The Power of Words: How Writing Defines Your Brand Voice

When people think of a brand, they often picture logos, colors, or catchy slogans. While these elements are important, there’s a subtler yet equally powerful factor that defines a brand: its voice. The way a company communicates through writing, whether on its website, social media, emails, or internal communications, shapes how its audience perceives it. Writing is more than just a method of communication; it is the personality of your brand expressed in words.

Why Is Accessibility an Essential Part of Modern Content Strategy?

In today’s digital-first world, a website is often the first point of contact between a business and its audience. However, not all users experience the web in the same way. For people with disabilities—including visual, auditory, cognitive, or motor impairments—websites that are not designed with accessibility in mind can create significant barriers. This is where web accessibility becomes crucial—and why it has become an essential component of modern content strategy.

Your Intranet: The Recipe for Success

Building your intranet is like using a recipe. You want to make the final product enjoyable, and to do so, you need to ensure that all of the ingredients are well balanced.

I recently made a delicious dinner for some friends and was later asked how I did it. I slyly said “a little this and that”, but really, it is a tried and true recipe from my step mom, a chef. Over the years I have perfected the dish to make it “my own”, but I still have to peak back at my food stained recipe book to ensure that I am on the right track. With an intranet, similar to cooking a nice meal, users do not see the creative process until it’s perfected and delivered.  Like a good meal, and as the site develops, the users will crave more. 

Intranet design is similar to cooking in that it allows for revisions along the way. An intranet site starts with design applications that provide functionality to the site. You need to build up these applications with text, borders, pictures, in order to make the site operational and appealing to the user’s eyes. Along the way, you can add or remove icons, text boxes and documents to enhance the page. It’s a never ending process of exciting changes that increasingly make the intranet more accessible for the users.

Online Guide to Umbraco CMS for New Users

I have only now started paying attention to the Umbraco CMS. While they may call Umbraco the "friendly CMS", I'm not sure I'm aware of a single CMS that doesn't self-describe itself as the CMS to use. This is why I enjoy blog posts from actual users new to a CMS describing what they have learned about the software. In learning Umbraco, I'm glad I came across Lee Messenger's "A Complete Newbie's Guide To Umbraco CMS".