February 2009

Coerced into Social Networking Sites

Julia Angwin of the Wall Street Journal recently wrote that she wanted to remake herself into a new person...at least into a new person as seen by Google.  When Ms Angwin searched on Google using her own name she continued to see an old article written by her on top of the search results page .  Although the link to the old article was popular, she didn't feel the article was her best work nor that it reflected who she was today.  She then starts on an adventure into search engine optimization (SEO) as she tries to get what she tries to get the search engine to list instead the artides and Internet sites she would want people to see on top of th

Shortcomings of Enterprise Wiki Deployments

A recent article in ComputerWorld discusses observations made by a Denmark-based analyst regarding wikis in the enterprise.  The analyst points out that wiki technology alone won't deliver if the organization cannot overcome obstacles in its own culture as well as the lack of true content management in a wiki.

One issue is the hype surrounding wikis or the blind faith with which they are approached, said Jespersen. "People often look to Wikipedia as a free form where everyone is contributing, and why could we not do the same with our organization?," she said, having observed wikis entering the scene to compensate for an intranet that has fallen to the wayside. But, she said, technology alone won't resolve that issue.

Jespersen lists three myths surrounding wiki implementation that might make some organizations rethink the expectations they've built around their platform.

The three myths given about wikis in the enterprise are:

  1. Myth One: Wikis will motivate employees to contribute content.
  2. Myth Two: Employees know how to contribute.
  3. Myth Three: Wikis will always provide the information employees need.

Myth three is of special interest to me. The analyst points out that although search is a selling point for wikis...the search capability found in wikis are often not as good as those found in content management systems.  She goes on to explain that given there is little structure built into wikis, "it is difficult to
structure this information to make it findable the next day even."

Make no mistake, Wikis provide an organization with a fantastic tool for employee's in an organization to learn how to collaborate.  I believe organizations often underestimate the paradigm shift needed in their own culture for their employees to properly contribute to a centralized knowledge base.  Wikis and other social publishing tools have proven to be a valuable tool for the collaboration component needed in information systems.  However, eventually wikis fall short of what a more well rounded content management system can provide an organization.