Marketing

Content Strategy, Marketing, Outreach Strategy, Experience Management, Customer Experience, User Experience, Social Networks

What an Established SEO Agency Can Do for Your Business

8 years ago By Maria Jones

Search engine optimization (SEO) remains one of the most important ingredients for a successful internet marketing campaign. With the business environment getting viciously competitive, building a beautiful website is no longer enough. Every business in your niche already has a website and to stay competitive, you have to beat your competition through search. Search engines are at the core of business success and by working with an established SEO agency, you will gain a competitive edge, which is what every marketer wants.

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Study Highlights Google’s Key Travel Industry-Specific Search Ranking Factors

8 years ago By Real Wire

SAN MATEO, Calif. (July 12, 2017) - New research from Searchmetrics identifies the important travel industry-specific search ranking factors that travel agents, airlines, hotel chains and other travel-related brands should consider in order to help improve their visibility in Google searches.

A summary of the findings is: Travel brands rank higher by giving searchers a highly browsable experience, helping them easily gather and compare related information. They should also cover topics comprehensively, using more words and more large images, even if this means pages load a little slower.

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Website Builder: The 2017 Marketing Mobile Infographic

8 years ago By Bryan Ruby

It's not a secret. While digital marketing on the desktop remains an important channel, it is in the mobile arena where customers are increasingly present. Over the past few months, Megan Arevalo (Community Director for websitebuilder.org) has been persistent in her requests we take a look at an infographic her team built. She claims the graphic is "chalk full of relevant and new information about mobile marketing and it highlights what a powerful impact mobile marketing has on consumers and businesses alike". After taking a look at the graphic for myself, I have to agree with Megan. It's a good graphic containing relevant information that I believe our readers would be interested in looking at too.

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Study: Insights for financial brands on how to be successful on Google

8 years ago By Real Wire

SAN MATEO, Calif. (June 7, 2017) - New research highlights the key industry-specific factors that are commonly found in bank, insurance and other financial services websites that rank higher in Google searches. Among the main findings:

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5 Top Mobile Marketing Trends for 2017

9 years ago By Andrew Gazdecki

We’re only a few weeks into 2017, so it is natural to ponder what the new year will bring. For many industries, it’s uncertain what the future holds. For marketing, however, it is clear cut. Based on the last half of 2016, companies have shifted their focus and begun taking advantage of powerful technologies that had largely been ignored (even though customers use them every day). In 2017, mobile marketing will rise to the top.

Pay-for-Pounds Contests Prompting Workplace Weight Loss

9 years ago By Merilee Kern

Four Key Marketing Strategies Helping Business Groups of all Sizes ‘"Diet for Dollars" to Boost Bottom Lines as Innovative Workplace Wellness Approach

While the modern-day workplace is rife with technology and other advancements that have made it more efficient, productive and profitable from a business standpoint, it seems much of that progress is having an adverse effect on the collective waistline—and well-being in general—of America’s workforce.

Credibility Crisis: 4 Sure-Fire Strategies for Cultivating Consumer Trust

9 years ago By Merilee Kern

While the retail industry crisis has been well-reported, particularly with respect to dwindling foot traffic to brick-and-mortar stores. However, even as consumers turn to shopping online and via mobile devices in droves, it’s shocking to learn that fully 97% of visitors to eCommerce and other sales-minded sites bail out without purchasing on their first visit. As concerning is that approximately 70% of shoppers who do add items to their online shopping cart do not complete the purchase.

Hackathon in support of LGBT rights provides solutions to the problem of hate-crime data collection

9 years ago By Real Wire

Hidden as a contact within the social messaging service Snapchat, the winning concept allows users to upload images and videos, directly connecting with lawyers and activists.

London, December 12, 2016 – LexisNexis announced the winning design of the “Hack the Change” Hackathon challenge. More than 40 coders, developers and designers were brought together over 48 hours, tasked with prototyping solutions to connect lesbian, gay, bi-sexual and transgender (LGBT+) people with those documenting and fighting discrimination.

Surviving The Conversation Age: 3 Ways to Speak Human in a Content-Crowded World

9 years ago By Guest Author

The new economy of conversation: How brands can make and maintain meaningful connections and create a lifetime value with customers in ways that’ll set your brand apart in a crowded marketplace, tell an authentic story, foster maximized marketplace engagement and breed brand loyalty

By Kevin Lund

How to Market Your Business App Almost for Free

9 years ago By Sahil Patel

Today, companies require marketing budgets as much as the cost of the whole manufacturing process. They pay media and marketing companies so much money that the MRP of the product could be many folds higher than the original manufacturing cost.

But, in today’s technologically advanced world, many ways have emerged to market your product almost for free of cost and having a really big impact compared to the high-budgeted marketing campaigns.

1. Social Media