Content Strategy

As an online marketer, I used to work in different environments, but since joining Foliovision, I spend virtually all my time on our clients’ content management systems. Some days ago, I logged into a completely different CMS after a long time. It didn’t look bad at first glance, but spending just a few minutes working with this interface was enough to see the striking difference between this CMS and our own; this one was really medieval! I am a marketer, certainly not a hard-boiled developer, and for the first time, I’ve summarized my thoughts about what makes a good CMS. These are the pillars of success but also the risks involved.

I. Low initial costs

SubHub.com today launched its new Drupal 7-based Content Monetization Platform (CMP), featuring the world’s first Drupal-powered app store.

SubHub's new CMP enables anyone to design and launch a content website in under five minutes, and make money from their content by incorporating optional apps such as paid membership.

The app store -- the first of its kind for Drupal modules -- enables website owners to add functionality simply by selecting an app and adding it to their SubHub website. Initial apps include MailChimp, Google Analytics, content feeds and YouTube. Some of the apps are free (e.g. Google Analytics) and some of them will carry a small recurring charge (e.g. paid membership functionality).

Any developer can submit an app to the SubHub app store to be made available to SubHub’s growing network of website owners. New apps will be added regularly. SubHub will share revenues with the app developer.

“We have two core objectives. First we want to give non-technical people the opportunity to build an outstanding website using Drupal, one of the leading open-source content management solutions," said Evan Rudowski, co-founder of SubHub. "Second, we want to give Drupal developers the opportunity to make money from the modules they have spent hundreds of hours building.

"Our customers gain great functionality, and developers make money -- it's a win all around," Rudowski said.

"Nobody has come up with a blueprint that says this is how social media must and will be used in all disasters, because it changes fast. We're trying to figure out how to get into conversations with the public without getting into one-on-one transactions, which would be next to impossible."

-W. Craig Fugate, Administrator of the Federal Emergency Management Agency, The Grill: W. Craig Fugate, ComputerWorld, March 21, 2011.

Back in December I participated in a podcast with Alan Shimel from Network World where I was also joined by Kathleen Reidy, Senior Analyst from The 451 Group and Todd Barr, Chief Marketing Officer for Alfresco. The topic of the podcast was “Open Source CMS” but we also talked about “crystal ball” predictions for the CMS market in general for 2011. In the podcast, I mentioned that from DotNetNuke’s perspective, innovation in the content management market in the coming years will all be centered around 3 major disruptive industry trends…Cloud, Mobile, and Social.

“In progress.” When it comes to government, we hear those words a lot. It’s no surprise: meeting the needs of a geographically large nation with diverse constituents is challenging. Change and progress require time…and patience.

Technology is one area where progress is evident. Change is afoot everywhere, from optimizing government websites for mobile devices, to coordinated healthcare services and discussions about creating a national dashboard to share meaningful information. The goals are familiar:

"Until we learn that, in an increasingly content-centric world, we cannot continue to base automation efforts exclusively on a technology-centric model, agencies will continue to invest millions of dollars in programs and have little to show for it."

-Barry Schaeffer, Federal IT program failures: It's the content, stupid, Federal Computer Week, September 23, 2010.

This is a very cool product from salsaDev which takes us one step closer to the Semantic Web. The salsaAPI 2.0 helps turn unstructured text into smart content. The video below explains it much better than I or even the press release I've attached below. My thanks to Stéphane Croisier (Jahia and also a salsaDev Board Member) for recommending that I take a look at this product.

SalsaAPI 2.0: the next-generation content intelligence engine

Geneva, November 10, 2010 – salsaDev SA is happy to announce it just closed its Series A Financing round exceeding $1 Mio, with institutional and private investors. salsaDev is simultaneously releasing its new product, salsaAPI 2.0 (api.salsadev.com), leveraging the 2nd generation of its flagship technology. salsaAPI automates text analysis and semantic indexing on large volumes of information, helping organizations reach the next level of content intelligence.

The salsaAPI 2.0 offers a powerful RESTful API to index various sources of raw content, automatically enrich it with additional metadata and match it with texts of similar meanings. The product combines a comprehensive set of features into one single offering, including text analysis, intelligent search & discovery and content mining. As opposed to several competitors, the product can be used online or onsite and can be easily embedded within any 3rd party sites or applications.

Slowly but surely, CMSReport.com has turned into a nice side business for me. The problem is that this site has grown to a point that it demands more of my time than I can currently offer it. The future of CMS Report is now sitting at crossroad. I plan to be spending the next few months deciding where this site should go from here.

Some of the options I am considering for this site include:

What does an orange have to do with WordPress? Michael Fields uses the metaphor to explain how taxonomies work in WordPress and what that means for your site. Video via WordPress.TV.

What are the enterprise trends in content management? This past month, I've given a lot of thought on the evolution of content management and social media in large organizations. Perhaps the amount of time I've recently spent on the plane traveling both coasts of the United States gave me too much reflecting time on this subject. Most of us understand the impact Enterprise 2.0 has had on enterprise content management, yet I feel like we're missing pieces to the puzzle. Luckily, there are a lot of smart people out there giving us clues to what the current enterprise trends are with content management.