Content Strategy

Research reports indicate that more than two-thirds of company intranet projects face issues with cost overruns. If modernizing your company’s Intranet is your top concern and estimating your returns on investment, then it’s important to plan your Intranet budget well in advance. You will often find that many businesses have unrealistic budget expectations because they haven’t properly planned their intranet project in advance, and this can lead to their intranet project, unfortunately, failing.

The marketplace today is increasingly turning digital with technology continuing to evolve, and this is no surprise. The benefits of this form of marketing are becoming all the more common day by day. Majority of the customers are researching and purchasing products online. We are living in a digital age where countless people are spending a lot of time poking around the digital platforms. In fact, businesses have become more aware of this and thus are leveraging on this platform's popularity for promoting their products and services. Merely put, marketing is basically to connect with consumers at the perfect time and the ideal place. If one has plentiful customers online, then definitely that is where they should go.

SEO services are essential for any business with an online presence, trying to sell their services and products. As there is an increased demand for SEO, there are plenty of providers offering a wide range of services to clients. However, if you are planning to hire an SEO service, it is important to be very careful and informative about choosing the ideal one for your purpose.

Did you know that Instagram has 800 million and more monthly users and skyrocketing engagement levels? Statistics also show that 80 percent of users follow a brand on this photo-sharing site. Therefore, if you have a business and want to gain a massive fan following on Instagram, you will need to start sharing, liking, and commenting on your followers’ posts. It’s easier said than done. To grow your fan following, you need to research online. It calls for your time and effort. Now, you will find many fly-the-by-night agencies that claim to increase your fan following on Instagram overnight. Do not believe in them for a second. Read up online literature to grow a massive following on this photo-sharing site.

The modern workplace is undergoing a drastic transformation in terms of technological advancements and changing work culture. This has resulted in companies across the globe discovering new ways to collaborate and communicate with their employees, using Intranet software as a social tool to reengage end-users. One of the best ways to engage, inform and empower your employees in the workplace is by providing content that is genuinely interesting, with topics that truly resonate with your end users -  which is why your Intranet News is the cornerstone of your company intranet.

If you are familiar with SEO practices then you know how important high-quality content is. In that case, you are also aware that it is no small feat. What you come up with has to be something unique, that one has written before, and it needs to have a strong strategy behind it. Building top-notch and diversified backlinks is extremely beneficial, but the majority of SEO practitioners is well-aware of the dark side of the link building game – the black-hat link building practices. This is why a good strategy such as guest blogging often gets a bad rep because people focus more on boosting their rating than actually coming up with great content.