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Strategy

More Than Half Of Consumers Feel Service Is An Afterthought

3 years ago By Real Wire

LONDON - January 18, 2022 - Zendesk’s landmark annual research has highlighted the potential for businesses to drive success with a focus on customer experiences - as more than two thirds of consumers worldwide (70%) report making purchase decisions based on the quality of customer service they receive. The global Zendesk (NYSE: ZEN) Customer Experience (CX) Trends Report 2022 shows that a majority of businesses surveyed agree there is a direct link between customer service and business performance. Despite this, almost half of UK customers (48%) feel customer service is an afterthought for businesses, indicating a gap between consumer expectation and company actions.

Five Reasons Why Some Intranets Fail

Five Reasons Why Some Company Intranets Fail

7 years ago By Clare Willson

Every company that deploys an intranet solution does so with the best of intentions.  The purpose of any company intranet is to make internal processes smoother within the organization, enabling better communications and efficient management of content.

Whether your organization is looking to provide easier access to resources, improve collaboration and internal comms with employees, or boost engagement and productivity levels, every intranet solution ultimately has objectives to meet.

Top Five Cloud Services Predictions 2018

7 years ago By Real Wire

Karl Roe, VP Services & Cloud Solutions at Nuvias, takes a look at what’s in store for organizations using the cloud in 2018:

The Rise of AI


2018 will see Artificial Intelligence (AI) drive a transformational change among organizations and impact on cloud use. 

ICT isn’t getting any simpler, and businesses are being forced to move faster as their customers’ requirements become more demanding. This is driving innovation in areas like AI, but automation of past processes won’t be enough to keep up with the “need for speed” in business agility.

Hands spread wide with question marks between hands. Image provided by Author.

10 Questions to Ask an Internet Marketing Agency Before Engaging

7 years ago By Dawn Mentzer

Strategizing and executing Internet marketing campaigns require specialized expertise and hours of effort. Unless your company has the knowledge, skills, tools and time to handle all of your digital marketing efforts, you’ll need the assistance of a digital marketing firm.

But how can you know whether you’re entering into a relationship with a partner who is not only capable of helping you reach your goals, but also a good fit with your company culture?

Both components are essential because:

  1. You want to work with a firm that's adept at increasing traffic to your website and converting that traffic into leads and sales.

Pay-for-Pounds Contests Prompting Workplace Weight Loss

8 years ago By Merilee Kern
Courtesy of HealthyWage

Four Key Marketing Strategies Helping Business Groups of all Sizes ‘"Diet for Dollars" to Boost Bottom Lines as Innovative Workplace Wellness Approach

While the modern-day workplace is rife with technology and other advancements that have made it more efficient, productive and profitable from a business standpoint, it seems much of that progress is having an adverse effect on the collective waistline—and well-being in general—of America’s workforce.

Credibility Crisis: 4 Sure-Fire Strategies for Cultivating Consumer Trust

8 years ago By Merilee Kern
Trust - Pixabay - CC0 Public Domain

While the retail industry crisis has been well-reported, particularly with respect to dwindling foot traffic to brick-and-mortar stores. However, even as consumers turn to shopping online and via mobile devices in droves, it’s shocking to learn that fully 97% of visitors to eCommerce and other sales-minded sites bail out without purchasing on their first visit. As concerning is that approximately 70% of shoppers who do add items to their online shopping cart do not complete the purchase.

SDL Launches Localization Process Consulting to Help Organizations Eliminate Process Inefficiencies

8 years ago By Real Wire

New offering to help businesses go global faster by addressing the complexities of localizing content

WAKEFIELD, MA – December 19, 2016 – SDL (LSE:SDL) announced today the launch of a new SDL Localization Process Consulting offering to help organizations lower the cost and complexity involved in localizing and managing global content.                                                   

Swiss Post Solutions and Celaton announce strategic partnership

9 years ago By Real Wire

Zurich – 29, 09, 2016 – Swiss Post Solutions (SPS), a global full-service provider in physical and digital document management, and Celaton, an artificial intelligence software company, today announced a strategic partnership. The partnership will combine SPS’ expertise in process optimisation and the automation of manual tasks, with Celaton’s inSTREAM™ software, to deliver solutions that address the increasing demand for fully automated business processes.

5 Things Every Entrepreneur Needs in 2016

9 years ago By Brian Greenberg

Amid the release of new data* on American small businesses revealing that that, in November 2015, the economic outlook among U.S. small business owners—down nearly 2 points year-over-year—has finally stabilized after a 6-month decline, there’s cause for entrepreneurs to be optimistic for the year ahead.

Whether or not that outlook begins to uptick not only depends upon how agile, adaptable, creative and resourceful entrepreneurs can be in planning for, or reacting to, market conditions, revenue and brand-building opportunities and other key concerns, but also how well they maintain a forward-thinking mindset.

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