Mary Cullen

Mary

Cullen

Member for

2 days 16 hours

About

Princeton, New Jersey, United States

Mary Cullen is the founder of Instructional Solutions and an internationally recognized business writing trainer and executive coach. Since 1998, she has helped thousands of professionals and organizations master the strategic skill of business writing. Mary specializes in designing customized training programs that maximize productivity, advance business goals, and simplify complex communication. She has developed and led courses for leading global organizations such as DuPont, FedEx, Morgan Stanley, Shell Oil, Liberty Mutual, and the U.S. Military. In addition to her role in project management and instructional design, Mary continues to support and mentor a team of highly skilled instructors.

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The Power of Words: How Writing Defines Your Brand Voice

2 days ago By Mary Cullen

When people think of a brand, they often picture logos, colors, or catchy slogans. While these elements are important, there’s a subtler yet equally powerful factor that defines a brand: its voice. The way a company communicates through writing, whether on its website, social media, emails, or internal communications, shapes how its audience perceives it. Writing is more than just a method of communication; it is the personality of your brand expressed in words.