New Study: Beauty Shoppers Won’t Try New Brands Or Products When Shopping Online
NEW YORK (November 24, 2020) - While nearly half (44%)[1] of beauty shoppers in a new survey agree that they have bought more beauty and skincare products online (rather than in store) over the last 6 months, the research reveals that 56%[1] (rising to 62% among female shoppers) tend to stick with brands or products they’ve purchased before, rather than trying anything new when shopping for beauty and skincare online.
The findings come from a survey of 2,000 US and UK consumers across all genders, between the ages of 16 and 35 which was commissioned by Nosto, the world’s first Commerce Experience Platform.