November 2020

New Study: Beauty Shoppers Won’t Try New Brands Or Products When Shopping Online

NEW YORK (November 24, 2020) - While nearly half (44%)[1] of beauty shoppers in a new survey agree that they have bought more beauty and skincare products online (rather than in store) over the last 6 months, the research reveals that 56%[1] (rising to 62% among female shoppers) tend to stick with brands or products they’ve purchased before, rather than trying anything new when shopping for beauty and skincare online.

The findings come from a survey of 2,000 US and UK consumers across all genders, between the ages of 16 and 35 which was commissioned by Nosto, the world’s first Commerce Experience Platform.

Pandemic-driven demand for cloud may be stymied by migration challenges

London, UK – 12th November, 2020 - iland, a leading VMware-based cloud services provider for application hosting, data protection and disaster recovery, today released the findings of its research into customer confidence in cloud services. It found that despite the increase in cloud adoption due to the pandemic, three quarters of organizations surveyed say hyperscaler IaaS instance types may not meet their cost and performance needs for mission-critical applications, while more than one in five are not satisfied with key features of cloud provision such as security, performance, availability and support.

Perfecto by Perforce Releases Fall 2020 Test Coverage Index

MINNEAPOLIS, November 10, 2020Perfecto by Perforce, market leader in cloud-based automated mobile and web application testing solutions, today announced the release of its Fall 2020 Test Coverage Index, a biannual publication which analyzes emerging trends in web and mobile app testing, outlines mobile device, browser, and OS releases, and provides device usage data from around the world.

With fifteen years of industry-leading expertise in mobile app testing, Perfecto is proud to introduce this latest installment of the Test Coverage Index, its fourteenth edition.

New Searchmetrics Study Reveals the Secrets of Success on Baidu, China’s Top Search Engine

Brands can rank high in Baidu organic searches even if they link to blocked US sites such as Facebook and YouTube

75% of websites ranked in the top ten positions on Baidu are .com sites (not the Chinese .cn or .com.cn)

Using exact match keywords is NOT important for Baidu search success