October 2022

Inflight Wi-Fi: New framework paves the way for interoperable connectivity

London, UK, October 12th, 2022: The Wireless Broadband Alliance (WBA) today announced publication of “In-Flight Wi-Fi Connectivity: Improving Passenger Experience, Engagement and Uptake,” a report that explores how airlines, service providers and other stakeholders can make it faster and easier for travellers to get and stay connected onboard aircraft. The report is available as a free public download at https://wballiance.com/in-flight-wi-fi-connectivity/.

Upstream’s Mobile Identity: Online identification and first-party data collection in a post-cookie world

London, October 4th, 2022 – MarTech experts, Upstream, say its new patented technology can identify up to 85%[1] of a website’s visitors allowing for accurate and efficient mobile marketing in a fully private and compliant way. Upstream’s newly introduced Mobile Identity technology, part of the company’s mobile marketing automation platform, Grow, comes in time to address the digital advertising industry’s search for new identification methods, necessary due to the upcoming demise of third-party cookies.