Content Management

As they become increasingly digital, enterprises are recognizing the central role of content in supporting their underlying business goals.

If your content marketing initiative isn't working for you, you are not alone! While nearly 95% of small businesses and business-to-business companies have content marketing programs, many organizations are falling short of their goals. In fact, less than 10% of companies surveyed were happy with the results of their programs.So, why are companies still investing in these initiatives? Because, every business manager knows that content marketing is important to their success. They just don't know how to go about establishing a successful program.

When you want to create a new website, or want to re-launch your existing website, using a content management system can make the process easy for you. A CMS makes it easy to manage content and the look of your website.

You do not need to have any technical knowledge to use CMS for your site. Without any technical knowhow, you can manage the front end by adding images, integrating social media, publishing posts and adding links. You can also manage what goes on in the backend of your site.

CMS also gives you the option to build your site in a way that improves search engine ranking. If you don’t want your site to rank, you also have the choice of making this omission.

Last week, we started a conversation on The ez Publish Show hosted by Netgen's Ivo Lukač. The we included Ivo, Digital Clarity's Marianne Kay and myself. The odd question that started the conversation: Did modern CMSs sacrifice good editor experience (EX) for improving customer experience?

Last week, Andrew Embler announced the availability of concrete5 5.7.4. In his announcement, Andrew stated that this is so far concrete5's biggest release in 2015 and also the biggest release since launching 5.7 last year. 

Features found in concrete5 5.7.4 include:

Choose The Best Blogging Platform

While actually setting up a blog is easy, the process of starting one requires a few decisions that will impact the success of your online venture. For instance, what will be your niche? If you want to make money blogging, how will you monetize your blog? Should you use a free blogging platform or choose to self-host your site?

The psychological theory of the Paradox of Choice states that the presence of too many options causes cognitive distress and often results in less than optimal decisions being made. Given the pure number of tools, platforms, features and functionality that comprise today’s Digital Marketing landscape, the selection process can be overwhelming. So what should you really care about when assessing tools and making technology selections? Let’s look at why your search should start, and end, with tools that boast a decoupled architecture.

Experience Management

Last week, when WordPress announced that Version 4.2 was available, I planned to take my time upgrading my site. Then I saw this from theme developer Photocrati in my Google Stream:

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In times of war, you may be asked what you can do for your country. In modern times, your country may be asking you to do your part by updating your WordPress plugins.

The United States' Federal Bureau of Investigation (FBI), through the Internet Crime Complaint Center (IC3), issued a public service announcement last week recommending website administrators to update their Wordpress sites. More specifically, the bureau wants you to update your third-party WordPress plugins.