Sydney, Australia – 16 February 2011– Elcom, one of Australia’s largest independently owned Web Developers, today announced the latest release of CommunityManager.NET (Version7.3) – its flagship enterprise Web Content Management software.
CommunityManager.NET is utilized by over 500 organizations worldwide, and provides a secure and scalable framework which supports websites, intranets, ecommerce platforms, membership systems, mobile platforms and online training capabilities.
Underpinning this latest version of CommunityManager.NET is a variety of updates and additional new features, designed to increase efficiency and reduce costs through an improved user-experience for clients and end-users. At the core of this latest release is the addition of A/B testing to Elcom’s existing Online Marketing offering.
According to Elcom’s Product Director, Anthony Milner, “This new feature was developed in response to industry trends and by really listening to what our clients wanted”. It allows users to test a baseline control sample webpage and compare it to a variety of single-variable test samples, in order to better evaluate and improve response rates. This ultimately enables the execution of “smarter marketing” through testing, evaluation, better resource allocation and enhanced tracking ability – thereby significantly improving Return on Investment.