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  • How to Identify New Markets with Big Data

    Companies from the cosmetics industry to pet food are finding better ways to interact with customers, improve services and identify new markets through the capabilities they gain from using big data technology, like Google Compute Engine. Google Compute Engine allows companies to run extremely large workloads in the cloud, making big data more affordable and efficient to use than ever before. With this type of technology, companies are able to gather and store more data and, more importantly, they can take that data and perform dynamic queries and analyses that yield real-time results.

    By Gil Allouche
    Posted June 24, 2014

  • CMS and Marketing Automation: 5 Things to Remember When Considering Integration

    CMS and Marketing Automation: 5 Things to Remember When Considering Integration

    These days, everyone in the industry is talking about the importance of making eCommerce and CMS work together. Rightfully so. But I see another hot topic on the horizon, a bridge of sorts between content and marketing automation.

    Content Marketing and Marketing Automation are in many ways continuations of the same process: whereas content marketing focuses on getting visitors to your website, and engaging them meaningfully in the web environment, marketing automation is about lead nurturing- where the end goal is to hand over hot(ter) opportunities to sales. These two systems can reinforce one another to help your site generate revenue. Below are some key points to keep in mind when considering integration.

    By jmadej
    Posted June 13, 2014

  • 5 Worst Mistakes When Selecting a CMS

    5 Worst Mistakes When Selecting a CMS

    So your business has finally taken the crucial step of selecting a Content Management System. Perhaps it’s your first CMS, or perhaps you’re ready for the switch from a solution that just isn’t cutting it anymore. You want to get the most value you can out of your solution. You’re probably making lists of expectations, or products to compare. As you go through your selection process, don’t get overly wrapped up in processes only to lose sight of the bigger picture. Take a step back and make sure to avoid these pitfalls.

    By jmadej
    Posted June 10, 2014

  • Acquia acquires TruCentric for Content Personalization

    Acquia acquires TruCentric for Content Personalization

    Acquia, the digital business company, today strengthens its offerings for big data marketing and commerce, signing a definitive agreement to acquire Toronto-based TruCentric and its SaaS solution for real-time customer profiling and user engagement. TruCentric uses situational and historical data to drive deeper understanding of site visitors and provides insight in a way that marketers can make use of it.

    By CMS Report
    Posted June 03, 2014

  • 10th Annual Survey Reveals A Decade of Innovation and Disruption in Market Research

    Confirmit 2013 Market Research Technology Report highlights key industry changes over the past ten years New York, NY: Mobile technology, social media and multi-modal research have been the most positive technological developments in Market Research (MR) over the past decade, but firms have been challenged by disruptive elements including DIY surveys, data privacy and the displacement of fixed-line telephony during that time. These are some of the key findings of the Confirmit 2013 Market…

    By RealWire
    Posted May 29, 2014

  • Acquia Completes $50 Million Financing Round

    Acquia Completes $50 Million Financing Round

    Digital Business Optimization Drives Growth for America’s Fastest Growing Private Software Company

    Acquia has closed a $50 million financing round, bringing total investment in the company to $118.6 million. Led by new investor New Enterprise Associates (NEA), the round includes new investor Split Rock Partners as well as existing investors North Bridge Venture Partners, Sigma Partners, Investor Growth Capital, and Tenaya Capital. Ravi Viswanathan, general partner at NEA, will join Acquia’s Board of Directors. With the new funding, Acquia will scale its sales and marketing, increase investments in the channel, and double down on key growth areas including big data marketing, personalized engagement, and commerce.

    By CMS Report
    Posted May 28, 2014

  • EPiServer Find Delivers Next Generation Search Solution for Businesses

    EPiServer Find Delivers Next Generation Search Solution for Businesses

    Digital marketing solutions provider applies search technology in new ways to unlock even more business value and enhance customer experience

    EPiServer, a global software provider for innovative ecommerce and digital marketing solutions, today announced the release of EPiServer Find, a next generation search solution that helps businesses solve important acquisition, retention and increased conversions of digital marketing and e-commerce sites. The new solution offers multiple benefits for aspiring digital leaders, including agility by creating automatic landing pages and an ROI increase on existing content. With EPiServer Find, organizations can better position themselves to reach new and existing customers by elevating their sites to create an enhanced user journey and ultimately drive long-term business results.

    By RealWire
    Posted May 20, 2014

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