December 2016

When it comes to boosting employee productivity, it is not uncommon for companies to implement once-every-season tactic of distributing bonuses and other perks. However, as time goes on, employee priorities tend to shift from monetary gain to flexible working hours and more. Employee productivity, therefore, should be a company’s priority all year round. After all, a company is only as good as its employees.

Be it customer satisfaction, driving key company metrics, handling large investments, all activities are crucial to a company’s success. Camaraderie between employees and their heads increases recognition, makes communication easier and forms a strong company culture under which employees can work with genuine interest.

Search Engine Optimization is an industry that was born out of the modern web and search engines like Google. Its entire focus is the constant and unending pursuit of understanding what makes one site rank higher than another. It’s exhausting, and just like search results these days, there’s a lot of options.

The future of SEO is dependent on the people who are using it and what they want from platforms like Google. There’s a science to everything, but the more sophisticated search algorithms become, the more they think like people. It’s time to start thinking like people as well.