July 2018

How is PHP 7 the best server-side scripting language for your new e-commerce store?

7 years ago By Charlie Brown 4 comments

Ever since the dawn of modern website design, PHP has been the king of all server-side scripts. It provides better security, quicker turn-around time and it is much cheaper than other server-side scripts that are still struggling to find dedicated followership. Almost all the popular business websites, organization platforms and social media sites we see today still use some version of PHP. Facebook started out with a simple version of PHP, and right now, they have derived their very own, super complex server-side scripting language from the basics of the good-old PHP. Wikipedia still uses PHP in mint condition. The language has seen innumerable updates, yet it is easy to master and multifarious in every way.

Episerver Named a Visionary in the 2018 Gartner Magic Quadrant for Personalisation Engines

7 years ago By Real Wire

London, UK – July 30, 2018 -- Episerver, the company transforming digital experiences, today announced its recognition as a Visionary in Gartner’s 2018 “Magic Quadrant for Personalisation Engines.”[1] Gartner analysed Episerver among 17 other vendors. The company was placed the furthest on the completeness of vision axis overall. The report, which is the first of its kind from Gartner, states that “marketing leaders can use this research to identify and evaluate personalisation solutions suited to their goals.”

Bluehost or HostGator: Which one is the right choice for your WordPress site?

7 years ago By Charlie Brown

Hundreds of web hosting providers compete to offer the best hosting services for WordPress. It makes picking the right one for your site challenging unless you are sticking to the most famous names of the hosting world. Bluehost and HostGator are the two top favorites among website owners and blog managers around the globe. In fact, two of the biggest names belong to the same mother company. Most of their services are comparable, but there are a few distinctions that set their services apart. Learning more about the points of difference between their terms and quality of service will help you make the right choice.

Website safety, security, and backup

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6 Essential Digital Marketing Elements that Every Business Owner Should Be Familiar With

7 years ago By Charlie Brown 4 comments

The marketplace today is increasingly turning digital with technology continuing to evolve, and this is no surprise. The benefits of this form of marketing are becoming all the more common day by day. Majority of the customers are researching and purchasing products online. We are living in a digital age where countless people are spending a lot of time poking around the digital platforms. In fact, businesses have become more aware of this and thus are leveraging on this platform's popularity for promoting their products and services. Merely put, marketing is basically to connect with consumers at the perfect time and the ideal place. If one has plentiful customers online, then definitely that is where they should go.

The process of developing an optimized business or personal site

7 years ago By Charlie Brown 4 comments

On the Internet, setting up a web space for one's business projects or other trade-related reasons is undoubtedly akin to child's play. There are many kinds of services present in the online area which assert that they can develop appealing websites by using straightforward procedures. Apart from these options, a person can also choose to self-design his/her website. But if a planned approach isn't in place then building a site can become a challenging prospect.

Methods to be pursued for setting up an appropriate website

Five Reasons Why Some Company Intranets Fail

7 years ago By Clare Willson

Every company that deploys an intranet solution does so with the best of intentions. The purpose of any company intranet is to make internal processes smoother within the organization, enabling better communications and efficient management of content.

Whether your organization is looking to provide easier access to resources, improve collaboration and internal comms with employees, or boost engagement and productivity levels, every intranet solution ultimately has objectives to meet.

10 SEO techniques that should never be a part of your website optimization strategy

7 years ago By Charlie Brown 4 comments

Unless you have been living under a rock for the last two decades, you have no excuse for not knowing about SEO. In spite of several tries by Google and almost all marketing experts around the globe, SEO is a recurring nightmare for bloggers and e-commerce site owners. Webmasters have been trying to master the art of it ever since targeting keywords became a thing. In the beginning, their tries the efforts of black-hatters thwarted, who would use keyword stuffing and link farming to establish their dominion over the web. Later, it became way too complicated for simple webmasters to make space for their sites among the SEO experts.

WordPress plugins and how they have been affecting your website performance

7 years ago By Charlie Brown

WordPress is currently the leader of all CMS platforms with about 30% market share. Millions of websites now run on WordPress. This open-source platform is making the world of web design a better place for everyone. This builder has the power to take care of every user's need and the visitors to each website. It has the simplest backend management and frontend customization options among all open source and closed source CMSs. It is the ease of customization and the simplicity that drives website developers towards WordPress indiscriminately. If you are planning to use WordPress for building your business website, you should brace yourself for the host of features and plugins that the platform offers.

Top 5 Metrics for Monitoring SEO Performance the Smart Way

7 years ago By Raul Harman

Search engine optimization (SEO) is very important to modern businesses. It's a cost effective marketing strategy that will boost your visibility, presence and credibility online. It's a good way to make your business and your website more visible and accessible to your target audience. However, SEO takes time before you can start seeing results. That's why it's important to track the progress of your SEO activities, in order to determine whether your efforts are paying off or not.

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Top 4 SEO Tips to Boost Your Business Website’s Visibility on The Web

7 years ago By Charlie Brown 3 comments

You probably know how important the internet is for the growth of your small business. It opens up enormous opportunities for you to gain the competitive edge in the marketplace. For this to happen, you need to find ways to improve the online visibility of your business website. This is where search engine optimization (SEO) comes into the picture. It acts as a catalyst in helping your site secure high ranks on the results pages of prominent search engines. Only then will your target audience in this environment get to know of the products you are offering to sell them.

How to boost your business website’s visibility?