Little attention has been given to B2B Ecommerce until now. In the last decade, B2B commerce industry has witnessed huge traction in user base and sales, and still continues to do so today. Decision makers are doing digital searches and purchases rather than browsing through catalogs and placing orders through sales representatives. We consume more information in a day than what our ancestors did in a lifetime. As the Ecommerce industry continues to evolve, we are watching for the latest trends and list four ways you can improve the B2B Ecommerce buying experience.
The huge online presence has changed the relationship between the buyer and seller and this is due to the benefits and impressive user experience provided by the current B2B Ecommerce platforms. A buyer invests time in researching the facts about a product rather than negotiating with a seller about a product’s wholesale rates in person, thus making the purchasing decision online independently.
Trends adding value to Ecommerce industry
- Infrastructure - Developing a website and managing a business online is easier for B2B businesses now as compared to a decade back due to great backend support.
- Mobility - With an annual B2B sale of 3 to 5% through mobile and tablet devices, around 69% of ecommerce companies have decided to focus on mobile friendly marketing techniques. This corroborates the importance of mobile first experience as demanded by the customer.
- Procurement process - Considering the time saving online procurement process, now about 57% of B2B buyers purchase their products online. This year will witness an increase of 37% in this pattern.
Four Effective Ways To Improve B2B Ecommerce Buying Experience
1 – Personalized content – Use personalize content to meet specific consumer needs
2 – Search capabilities - To excel in ecommerce, B2B sellers should provide detailed search criteria like product specifications, price, SKU numbers, location, and availability of the product.
3 – Meaningful buying – A flexible site to accommodate needs of both browsers and buyers
4 – Cultivate leads from discovery to sales - A seller should always stay in touch with buyer and help foster a strong bond to motivate an eventual sale. Whether it’s answering a query at right time or providing education through specific product catalogues, these steps build traction in moving the customer closer to the end of the sales funnel.
B2B Ecommerce will soon reach $1 trillion landmark and it makes perfect business sense to explore feature rich and future ready platforms such as Magento with technology acumen of a trusted provider such as CIGNEX Datamatics. As a Magento Silver partner and developer, CIGNEX Datamatics has the right set of expertise and experience to help clients reap the benefits of Open Source based feature-rich enterprise-grade Ecommerce applications.