Google

Searchmetrics' annual study of top Google ranking factors undergoes radical format shift to match industry-specific needs and results

SAN MATEO, Calif., December 13, 2016 - Today's search results are shifting dramatically to match answers to the perceived intent of a search, as Google and other search engines increasingly employ deep learning techniques to understand the motivation behind a query, according to key findings in a new Searchmetrics study.

Search Engine Optimization is an industry that was born out of the modern web and search engines like Google. Its entire focus is the constant and unending pursuit of understanding what makes one site rank higher than another. It’s exhausting, and just like search results these days, there’s a lot of options.

The future of SEO is dependent on the people who are using it and what they want from platforms like Google. There’s a science to everything, but the more sophisticated search algorithms become, the more they think like people. It’s time to start thinking like people as well.

Cloud is no longer difficult for people to understand, express or accept. There were initial regulations and what not’s that did not make it through for cloud computing to become the stable of almost 95% of enterprise consumers.

If one looks at how everything started, thing were not looking good for cloud. The first and most basic issue for cloud computing was to make sense of the benefits they had to offer.

Searchmetrics research suggests only 20% of iOS apps and 30% of Android Apps are able to support Google app indexing

San Mateo – March 9, 2016 – Many brands are failing to let content from their apps show up in Google’s organic search results according to new research from Searchmetrics, the leader in search and content performance. These firms are potentially missing out on valuable app traffic, engagement and conversions.

There are two things that you cannot separate when you are doing online business. These are web design and search engine optimization (SEO). The design of a website can affect its performance on the search engines severely. Every online entrepreneurs dream is to be on the first page of a search engine’s result lineup. It does not matter whether it is Bing or Google, having your website on the first page and especially among the first five results is very good for your site. This is evidence (not only to you but to all internet users) that your website is very reliable and is an authoritative source of information concerning the keywords searched.

20% say their phone is the only device they’ll use for researching gifts online this holiday shopping season

San Mateo – December 15, 2015 - 62% of US consumers will have researched Christmas gifts online by looking on Amazon this holiday shopping season, with 44% performing searches on Google according to a new study. Mobile phones are expected to play a big role, with around 67% of people planning to use their smartphones for researching gifts and 20% saying their phone will be the only device they use for the task.

Wearable technology has become more advanced than ever in recent years; first came the emergence of smartwatches, then digital eyeglasses, and now even clothing which can monitor your health and stream data to your phone. One has to wonder where wearables are headed, with so many users seeking out the newest and the best, and companies striving to meet this demand. The answer is: only up.

What Companies Are Doing to Make Theirs Stand Out

Searchmetrics Releases its First Study of Google.com Mobile Ranking Factors

New research confirms that online marketers and website owners need to follow a separate strategy to help their pages rank higher in mobile phone searches on Google. It is essential to pay particular attention to the specific user experience and technical requirements for mobile visitors, while ensuring the underlying content on pages continues to be relevant and comprehensive.

The cloud benefits any company through cost savings and remote communications, among many other things. Charities are adopting cloud computing to obtain the latest data and IT infrastructure management technologies. Storage, servers, and security are also managed by third-party providers. The cloud offers charity organizations several benefits including:

• Flexibility: Charities don’t have to invest in large offices because employees can log in to the corporate network from their desktops. Productivity can be maintained while the firm does not have to pay for travel.

The Google Mobile Friendly Update was launched on April 21^st 2015. The update is designed to address the fact that more and more people are browsing and searching on the web from their mobile devices. According to Google:

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.