Media

The Risks and Rewards of Investing in Influencer Partnerships

1 month ago By Devin Partida

Influencer marketing has become a popular way for brands to connect with their audiences. With social media platforms driving consumer decisions, businesses are investing in these partnerships to expand their reach and boost conversions. Yet, while these collaborations can deliver impressive results, they also come with potential pitfalls that brands must handle carefully.

The State of Influencer Marketing in the Digital Sphere

Social media evolved from a way to connect with friends and family to discover brands and new products that make life easier. Many businesses that use platforms like TikTok or Instagram have found success with it over the years.

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New Research Suggests Media and Publishing Businesses Have The Best Performing Websites

2 years ago By Guest Author

Media and publishing companies have the best performing websites according to new analysis of all FTSE 100 and 250 homepages by an expert team at Contensis.

Travel, hospitality and leisure and retail and grocery; industries which existentially rely on their online presence, failed to make it into the top half of the table.

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How Axel Springer transformed its publishing business

6 years ago By Berlinda Nadarajan

Ongoing digital transformation has helped leading German publisher Axel Springer become one of Europe’s largest media companies, with almost three-quarters of revenue coming from digital channels.

“Only 10 years ago, just 1% of Axel Springer’s revenue and profits could be attributed to digital,” said Dr. Andreas Wiele, member of the board and president of classified media at Axel Springer. “Today, more than 65% of our revenue and more than 80% of our profits are digital.”

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Appatura Selects SDL to Enhance Automated Publishing

8 years ago By Real Wire

Leading provider of smart content management solutions for the financial industry to leverage SDL technology for complex, high-volume publishing needs

WAKEFIELD, Mass. – September 6, 2016 – SDL today announced that Appatura has selected SDL XPP, the industry's premier XML publishing solution, to augment its newest content and digital publishing platform, Real Time Disclosure.

Spectral Edge announces successful funding round

9 years ago By Real Wire

Cambridge-based image fusion pioneer attracts major backing to commercialise product portfolio

Cambridge, 22nd March 2016, Spectral Edge, (http://www.spectraledge.co.uk/) today announced the successful completion of an oversubscribed £1.5 million second funding round. New lead investors IQ Capital and Parkwalk Advisors, along with angel investors from Cambridge Angels, Wren Capital, Cambridge Capital Group and Martlet, the Marshall of Cambridge Corporate Angel investment fund, join the Rainbow Seed Fund/Midven and Iceni in backing the company.

The Washington Post tops list of most popular US newspaper sites on Twitter

11 years ago By Real Wire

Research by Searchmetrics identifies most tweeted newspaper stories in 2013

New York - January 09, 2014 - The Washington Post, New York Times and USA Today figure in the top three positions in a study which analyzes prominent US newspaper websites for their popularity on social network, Twitter.

Content from USA Today and the Washington Post was also found to dominate the list of the top ten most tweeted newspaper website stories during 2013 in the study by digital marketing software and services company, Searchmetrics.

WordPress 3.8: Fresh Look for Site Administrators and Magazine Publishers

11 years ago By Bryan Ruby

Over the weekend, I spent some much needed time doing some maintenance work for my wife's photography site which runs on WordPress. One of the concerns I had with the release and automatic update of WordPress 3.8 is how it might impact the Photocrati theme package my wife uses for the site. So far, I haven't found any issues related to the WordPress 3.8 upgrade. I am a little concern we may have an issue with the Photocrati gallery not allowing her to add additional photos to a current gallery, but as far as I can tell this is a separate issue.

CoreMedia Launches New CMS for Media and Entertainment

13 years ago By Bryan Ruby

CoreMedia recently announced the availability of a new content management solution tailored for the media and entertainment industry. The CoreMedia Solution for Media and Entertainment provides a comprehensive CMS solution for broadcasters, publishers and media portal providers to create and deliver highly optimized and contextual experiences for their online audiences.

Content Management Fans Will Want To Watch CMS-Connected

13 years ago By Bryan Ruby

There is a a new show in town and that show is called CMS-Connected. CMS-Connected is a monthly news show, streamed live on the TPN Network and primarily focused on the content management industry. This show is so impressive that when Gary Eisenstein, Founder of CMS Connected, asked me if CMS Report would help sponsor the show I didn't hesitate in saying yes.

CMS-Connected showcases the top products and platforms on the content management market, latest technologies, innovations, mergers and acquisitions, and CMS related news. Last month, I joked about my 1.5 seconds of fame on the last show but in actuality the entire show is "must-see".

What I like most about CMS-Connected is that it is a chance for us to meet the people behind the products and the analysis. You'll hear plenty of commentary from leading CMS experts, analysts and participating guests. Many of these hosts and guests for this show are friends in the industry we have all gotten to know or should know. Twitter and social media is fine for discussing content management...but this show makes the conversation so much more personal.

Local Media Goes Paywall

13 years ago By Bryan Ruby

Yesterday, the Argus Leader announced that they will be moving toward a subscription model for their online content. Readers no longer will be able to visit ArgusLeader.com and expect to be able to read all the content for free. I didn't visit the website too often, but I'll miss the freedom to come and go as I please without being an online subscriber.