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Study: How Mobile Marketers Can Win on Google Page One with Universal Search

8 years ago By Real Wire

San Mateo, March 20, 2018 - Online marketers seeking to follow their customers from desktop to mobile through organic search find fewer opportunities to build their brands and grow revenue as Google’s evolving first page challenges them to feature in search via voice, direct answers, apps, videos and a growing list of newer universal search boxes, a new Searchmetrics’ study finds.

From relevant videos, images and news results, to flight information, stock updates, and even song lyrics, Google now integrates hundreds of different box-outs on its first page to help direct searchers to the answers they are looking for.

Searchmetrics Study: Online Health Sites Are Long-Winded - And Searchers Couldn’t Be Happier

8 years ago By Real Wire

SAN MATEO, Calif. (November 15, 2017) - Health-related websites must create highly relevant, long-form content tailored to answer searchers’ questions with more authority and clarity than other industries, according to a new Searchmetrics study that identifies key ranking factors for specific industries.

Searchmetrics Study: Did Google Shopping Really Gain an Unfair Advantage over its Competitors in the EU?

8 years ago By Real Wire

London, U.K., September 28, 2017 - With Google now agreeing to concede to the EU’s antitrust action by creating a standalone unit for its shopping services and allowing rivals to bid for ads shown there, a new study examines whether Google Shopping did in fact gain an illegal advantage over other price comparison sites. And does the search company have a legitimate case in appealing the EU decision?

Fast-Loading AMP Pages Dominate Google’s First Page Results for Media and News Searches

8 years ago By Real Wire

San Mateo, September 26, 2017 - News and information publishers who enable fast-loading Accelerated Mobile Pages (AMP)[1] for Google searches now overwhelmingly top mobile search results, suggesting holdouts are increasingly likely to lose readership and advertising revenue, new Searchmetrics research finds.

Archive2Azure by Archive360 Adds Support for Microsoft Cognitive & Media Services and Azure Archival

8 years ago By Bryan Ruby

Archive360, a leading provider of data migration and management solutions for the Microsoft cloud, today announced Archive2Azure’s day-one support for Microsoft Azure Cognitive & Media Services and Microsoft’s new Azure Archival storage tier. With the goal of eliminating time consuming, manual indexing of audio and video files frequently stored in SharePoint Online, OneDrive and Azure, Archive2Azure now expands on Microsoft machine learning capabilities for more intelligent and automated audio and video indexing, search, translation and transcription.

A Guide to What Is Really Stopping You From Ranking

9 years ago By Gareth Simpson
Tablet showing Google Search Page - CC0 License - Public Domain

It’s the million dollar question all SEOs get asked: “why isn’t my website ranking?”. Sometimes the answer is simply that the site doesn’t offer much value and doesn’t deserve to rank; other times a website is being held back by its own technical environment, or let down by poorly thought-out content. Are you worried about your current website rankings? Don’t get yourself tied up in knots – detangle your site’s content and CMS to give yourself the best possible chances of ranking.

Searchmetrics Ranking Factors: Rethinking Search Results Based on Google’s Deep Learning and Content Relevance

9 years ago By Real Wire
Ranking Factors Algorithm

Searchmetrics' annual study of top Google ranking factors undergoes radical format shift to match industry-specific needs and results

SAN MATEO, Calif., December 13, 2016 - Today's search results are shifting dramatically to match answers to the perceived intent of a search, as Google and other search engines increasingly employ deep learning techniques to understand the motivation behind a query, according to key findings in a new Searchmetrics study.

What is The Future of Search Engine Optimization?

9 years ago By Peter Sampson
Man drinking coffee looking at screen as she contemplates SEO

Search Engine Optimization is an industry that was born out of the modern web and search engines like Google. Its entire focus is the constant and unending pursuit of understanding what makes one site rank higher than another. It’s exhausting, and just like search results these days, there’s a lot of options.

The future of SEO is dependent on the people who are using it and what they want from platforms like Google. There’s a science to everything, but the more sophisticated search algorithms become, the more they think like people. It’s time to start thinking like people as well.

Searchmetrics Announces Verdane Capital Becomes Key Shareholder

9 years ago By Real Wire
  • Verdane Capital acquires shares of Neuhaus Partners
  • Business development in 2016 continues to be very positive
  • Product innovation based on deep-learning technology

Berlin, October 5, 2016 ‒ Searchmetrics today announced Verdane Capital has become a principal investor in the world’s largest search and content optimization provider, replacing longtime partner and investor Neuhaus Partners.

SearchYourCloud Leads Advanced Search Results with Latest Patent

9 years ago By Real Wire

De-duplication delivers accurate, single search result set, eliminating need for multiple queries

SearchYourCloud (SYC), provider of real-time federated search for enterprise, today announces it has been granted a new patent by the United States Patent and Trademark Office (USPTO) for the sorting and de-duplication of a search query from multiple sources into a single search result. SYC’s new patent specifically allows for a search engine to receive multiple search results from one search query, process the input and remove duplicate results to generate one set of results for the user.

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