Strategy

I had the privileged of reviewing Liferay Portal for CMS-Connected's "In the Spotlight" segment. This is the first time, I've done a show with new co-host Butch Stearns. The end result is what I think is a great question and answer review of Liferay's products followed by Scott Liewehr's analyst perspective of Liferay the company. In the show, I talked about Liferay Portal and Liferay Social Office. I also had a chance to briefly mention Liferay Sync.

I went out for lunch with one of our customers last week. They are one of the largest magazine publishers in Canada and one of the first customers of our Magazine Suite.

I’ll leave real names out of it, but for the purposes of the article, I’ll call my lunch guest Ben. 

Ben is a media entrepreneur. He started a blog that became one of the most popular in Canada which was then bought by said publisher. He is now a VP.

A few days ago, I received an early copy of a press release announcing the launch of Digital Clarity Group (DCG). DCG is an advisory and analyst company geared toward helping business leaders navigate "digital transformation" in their organizations. To the best of my knowledge, I have never recommend a particular consulting or analyst company on any of my blogs. I'd like to set new precedence and tell you why I think if you're a business leader you should consider hiring analysts from DCG to help you and your company face the upcoming technological challenges that have just started to surface.

"Information technology should enable government to better serve the American people. But despite spending more than $600 billion on information technology over the past decade, the Federal Government has achieved little of the productivity improvements that private industry has realized from IT. Too often, Federal IT projects run over budget, behind schedule, or fail to deliver promised functionality. Many projects use “grand design” approaches that aim to deliver functionality every few years, rather than breaking projects into more manageable chunks and demanding new functionality every few quarters.

In his well-known book “All I Really Need to Know I Learned in Kindergarten,” which is regarded for its timeless insights, Robert Fulghum reviewed some basic lessons of life we all learned as children that are universally true, even at the places where we work and within our social interactions. There’s a reason we invest a good portion of our educational funds in early learning: what we absorb and come to believe during our formative years influences our thoughts and decisions throughout our lives.

If you haven’t thought about each of the ten timeless truths listed below in terms of your business process automation goals, it may be time to rethink your ECM strategy. The payoff for ‘getting it right the first time’ is significant.

Here they are, rephrased a bit to help you make the connection:

1. Remember that everything dies. Hamsters, mice, people, and even company projects have limited life spans. Routine business processes, too, ultimately outgrow or outlive their usefulness. Take time to put everything in perspective. What are your company goals? Are your processes still relevant and in line with your vision? Are there processes you maintain purely because things have ‘always’ been done a certain way? Is anything ripe for change?
    
2. Be prepared. Remember the first day of kindergarten? Probably not, but chances are good that you carried a backpack or bag with everything you needed to address the routine challenges of the day. If you’re investing in technology, give yourself and your staff the time and resources they need to be prepared. You can’t expect miracles from even the best software and hardware. However, if you give your people sufficient time for analysis, planning, and improvement, ECM technology can produce phenomenal results.
    
3. Play fair. Be considerate. Even if you’re starting with a small project, keep the company’s enterprise goals and other departments’ needs in mind. Although you need to remain dedicated to your own vision, being selfish about your needs, simply refusing to make your project transparent, insisting on your own way of doing things, and similar self-centered practices will hurt your company in the long run. You’ll also miss great ideas for improvement that others could offer. You may have terrific ideas and plans, but someone else’s contributions might help them to prosper more fully.

"There is no best content management system. But there is probably a good CMS for what you’re trying to do. You need to do your homework and find the right fit. It's not something you put on a wishlist for Santa to take care of."

- Irina Guseva, 10 Common CMS Implementation Mistakes, CMSWire.com, December 16, 2010

Slowly but surely, CMSReport.com has turned into a nice side business for me. The problem is that this site has grown to a point that it demands more of my time than I can currently offer it. The future of CMS Report is now sitting at crossroad. I plan to be spending the next few months deciding where this site should go from here.

Some of the options I am considering for this site include:

Why Web Content Management Systems are the way of the future, making traditional web development a thing of the past

The Web is an exciting place. With excitement come innate complexity and an overwhelming abundance of choices when defining how to take your website into the future.  Ask web evangelists of today versus evangelists of say 5 years ago, and they will highlight the importance of device support, marketing tools, analytics and focusing on creating great content that will stand the test of time.

Recently, companies like Google and Apple have prompted questions to the public, such as, “Why are we still building things like we did 30 years ago?” These types of provocative questions are spawning answers in the form of new tools, such as the iPhone 4 and the upcoming wave of Google WebOS notebooks. Ask yourself these questions:

• Would you still create artwork using MS Paint?
• Would you still write articles using Notepad?
• Would you still use Netscape as an Internet Browser?

Then why are you still developing websites in the traditional approach?

Let me start by defining what I mean by “traditional”. Traditional Web Development refers to the act of taking a Web Framework such as HTML, ASP.net, PHP and building a website from the ground, up. This includes everything from setting up Database connections, setting up Database Tables, creating separate files for your Contact Us and Products page, the list goes on. Most web agencies that I consult with have control libraries that make this process less tedious and time consuming but this is not addressing the fundamental issue, being, this is a traditional methodology for building web sites. Weddings should be traditional; your grandmother’s brownie recipe should be traditional. Your web presence should be innovative.

What are the enterprise trends in content management? This past month, I've given a lot of thought on the evolution of content management and social media in large organizations. Perhaps the amount of time I've recently spent on the plane traveling both coasts of the United States gave me too much reflecting time on this subject. Most of us understand the impact Enterprise 2.0 has had on enterprise content management, yet I feel like we're missing pieces to the puzzle. Luckily, there are a lot of smart people out there giving us clues to what the current enterprise trends are with content management.