Moxie Software recently unveiled a new mobile chat solution and their press relations folks have been in full gear briefing tech blogs on the benefits of the new software. That's alright because besides the marketing aspects they're also throwing some interesting information our way. A new study commissioned by the Moxie reveals 62% of survey participants expect live chat to be available on mobile devices, and 82% would use it. There are a lot of interesting stats in the study that impact the role live chat may have in the customer experience and surprisingly the numbers reveal chat may have more influence on sales than social media does.
We've received a copy of the study and once I've dissected the numbers better I'll post my thoughts and comments on this blog. Until then, here's one interesting part of the study, of those surveyed more men shop online than women. I'm not sure if this is true for my household, but where my wife is willing to shop online and offline I have to admit I prefer the online shopping experience over brick and mortar.
