CEO Corner: CXM is DOA
It's no secret that I'm not a big fan of what the content management industry is calling 'Customer Experience Management', or CXM. To be clear, I firmly believe that it's important to manage your customer experience. What I don't believe is that your content management system vendor has the answer.
Yesterday, Robert Rose from Digital Clarity Group posted a great article on CXM. However, I came to very different conclusions based on the facts he described.