Mobile

There are many pro’s and con’s when actioning a Bring Your Own Device to work policy and these effect both employee and employer. When counting the cost of BYOD it is important to recognize both financial and psychological factors:

Productivity vs Stress

When BYOD systems are put in place it has been clearly demonstrated that productivity is increased. According to Cisco, the simple implementation of using a smartphone or tablet that is familiar to the employee leads to better productivity, saving on average 81 minutes of time performing tasks each week.

In Chris Lucas' article, 5 Mobile Marketing Mistakes – and How to Fix Them, he talks about how many marketers approach mobile marketing as an afterthought. Too often marketers make costly mistakes when it comes to mobile that can add up to lost customers. Here is the infographic that accompanies the article showing the top five most egregious mobile marketing mistakes — and how they can be fixed.

This infographic is provided by Formstack. Clicking on the infographic will take you to a fuller size image.

By Chris Lucas, VP of marketing, Formstack

According to a report from Mobile Media Consumption, consumers today spend nearly 60% of their time on the Internet on their mobile devices, as compared to their desktop or laptop computer, tablet and other devices. These findings support what we as modern marketers already know: Mobile marketing is more important today than ever before.

Movius' Successful Global Rollout of CAFÉ Platform Continues with New Customers Now in North & South America, Australia, Europe and Asia

Metrics are becoming increasingly important for content marketing. Simply measuring visitors or users, and displaying the results in colored graphics is no longer sufficient. A CMS solves this by going to the source: the content.

Content Performance Metrics

You've probably been measuring users or page visitors on on your site or mobile app for a long time. Thanks to free systems like Google Analytics or open source analytics software like Piwik, you have a (more or less) accurate picture of the pages that your visitors or users have visited. 

Ian Kilpatrick, chairman Wick Hill Group, specialists in secure IP infrastructure solutions, looks at five key IT security trends and solutions for 2015:

1. Rise in security breaches

The current high level of security breaches, from the largest organization down to the smallest, will continue unabated. What will also grow in 2015 will be the acceptance that security breaches are pretty well unavoidable for the majority of organizations. Companies will need to change their approach to security in order to reflect this. Security spending will continue to increase, with spending growth higher on asset security over perimeter security.

The workplace can be hectic during the month of January, especially given the fact that employees arrive back at work with their fancy new devices. New laptops, mobile devices, and smartphones are among common gifts given and received over the holidays. For companies that use a “Bring Your Own Device” system, this surge in technology changes can present some difficult challenges.

With news of security breaches happening at major corporations all over the world, it’s easy for business leaders to start focusing all of their attention on outside threats. Hackers seem to be everywhere these days, so a strategy that heightens network security against cyber attacks is usually a good idea. If your business has adopted bring your own device (BYOD) policies, however, all that preparation for avoiding outside risks may be misdirected.

At the beginning of 2014, a lot of people predicted it would be the year wearable technology really broke through. The promises of Google Glass and rumors of Apple Watch exited us, and we could already see the success of things like fitness bands. However, as the year is coming to a close, we now realize we were a little presumptuous. In fact, we can’t even be sure 2015 will be the year for wearables. There’s a lot of promises and hype surrounding wearable devices, but a closer look at their current popularity leaves their future up for debate.

You better get used to paying with your phone. It’s already a popular method of making purchases in places like Japan and even some countries in Africa, but in the United States it hasn’t caught on quite as quickly. While so-called tap-to-pay methods have been around for a number of years already, Apple’s recent announcement of their own mobile payment service, called Apple Pay, has sent a new wave of excitement through the technology community.