Rebecca Shipley is a marketing analyst turned writer who loves covering small business marketing, sales, and branding topics. A self proclaimed "data nerd" Rebecca loves digging in and finding trends that can be used to improve marketing and sales strategies.
In combining the best components of mobile apps with the best components of websites, progressive Web apps (PWAs) offer a new, exciting way to engage with consumers via the mobile web. These PWAs function as websites that allow users to view them and interact with them as they would do with a mobile app. They do not have to be online in order to work, which enables them to be used at any time, on any device, and from any web browser. Each and every person who goes to a particular PWA will access the same version of the site. Plus, a PWA can be downloaded directly to their home screen, so users get to skip a visit to the app store on their device.
